If you want to start creating effective landing pages to generate more leads and sell more products, you’ve probably heard of Instapage. Instapage Collaboration
It sounds like a competent product with a professional set modern landing page templates, and a powerful tool to build pages. It is however not as impressive as it seems. It will help you to create conversion-focused landing webpages with minimum effort. Is it also worth the money, given the relatively high price?
These are the questions we’ll answer in our Instapage Review.
This review will help to decide if Instapage can be used for your project. We’ll cover the main features, as well as how it feels to use.
Let’s get started…
Instapage Video Review
Instapage, a cloud-based platform, includes everything you need for creating and publishing landing pages.
Instapage is a tool that allows you to create conversion-focused landing sites, no matter if you have a website or not. It can help you get more leads, sell more products or encourage other actions from your visitors.
Instapage is a great tool for creating landing pages that promote your products or services. You can use visitor data such as heatmaps, analytics and split-testing to improve your landing page designs.
Before we get into the main section which covers Instapage’s features and their interactions, and whether Instapage may be simple to use, here is a quick overview of reasons you might want to choose this landing-page builder.
You can access a library of high-quality templates that you can customize — There are over 80 templates available to choose from so you don’t have to start again or search for inspiration for your next landing page.
Intuitive landing pages editor –Instapage’s drag and drop page builder interface makes it easy to create a new page or modify one of its many templates.
Instapage is a powerful form builder. It allows you to easily create custom forms that collect user information.
Useful widget selection — in addition to the forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.
Tracking and reporting – With the built in analytics, heatmap and A/B test tools, it’s easy to quickly see what’s working and how you can optimize your landing page for better results.
Integration options — Instapage is able to connect to a wide variety of services using Zapier. This includes email marketing platforms like WordPress and many more.
Hosted system –Instapage hosts all of your content independently from your WordPress website. Your account can be used to create landing pages for multiple websites and projects. Instapage, however, allows you quickly to publish landing page on your WordPress website.
Instapage’s pricing details are covered later in this review. If this sounds like the tool you want, there’s a free 14-day trial.
The above overview of Instapage should be appealing to anyone looking for a powerful yet user-friendly landing page builder.
But have they been used effectively? Are they worth the hype? Let’s take a deeper look at Instapage’s key functions.
Instapage claims there are over 200 templates, but a quick search of the library revealed only 80.
Some of the templates such as the thankyou page templates were not fully landing page options.
You can see that the templates are high quality and serve a wide range.
When creating a new landing page, you can quickly find the type of template you’re looking for thanks to the filters.
Instapage’s target audience can be gathered by reviewing the templates covering signup forms and event registrations.
Instapage’s main selling point is its landing page editor. You can use the templates in any state you like, or even create your own.
DRAG-AND-DROP LANDING PAGE EDITOR
Whether you start with a blank canvas or one of the templates, the Instapage editor allows you to create a unique landing page. In fact, the key word when describing the Instapage landing page editor is probably freedom.
Instapage’s page builder allows you, unlike most other WordPress page builders, to position your elements wherever you want them to be. Instead of being limited to a grid layout of columns and rows-based structures, your items can be moved anywhere on the page — even on top of one another.
It can be overwhelming to not have restrictions and full creative freedom. Instapage provides a way to make sure you have everything in order.
A nice feature in page builders is the ability for you to move items around. The distance between the item and any other content on the page is displayed. This makes it very easy for perfectionists, such as page designers, to position their elements. You can drag and drop items to move them around on the page. They are then gently snapped to their underlying grid layout.
This grid and the other indicators can be ignored, but it is helpful to have some guidelines when you arrange page elements.
To preview your landing site in a new browser tab, click the preview button. The page builder uses a WYSIWYG interface so you don’t need to preview it as often. It should look exactly the same in the editor once it’s published.
Instapage’s page builder interface makes it easy to customize the elements that make up your pages. When you select an item on the page, it displays a few settings and an edit button.
Clicking the edit button will allow you to see the item’s properties and make any changes beyond those that are available on the floating bar.
Instapage has a wonderful time-saving feature if you intend to create multiple landing sites for clients or yourself. Instablocks allows you to create a set of reusable assets (or blocks) that can be used in any of your landing pages.
A custom testimonials block could be created with positive feedback by your customers. You can save it as an Instablock. This will allow you to quickly insert an Instablock in your landing page whenever you need testimonials.
Instablocks can also be used to create page headers, footers, calls-to-action, and anything else you can create with Instapage that you want to use on multiple pages. Furthermore, Instapage includes a variety of Instablock templates that you can use as starting points for your own assets.
You might be curious if it is possible to update an Instablock within the library and have those changes automatically applied in all instances of that Instablock on your published pages. Instapage Enterprise must be upgraded to get the Global Blocks function.
LANDING PAGE WIDGETS
You can insert many elements to your landing pages quickly using the Instapage widgets. To add one, click on one the widget icons in Instapage editor’s sidebar and drag it onto the canvas.
The widget can be moved around on the page, and you can edit its content and appearance. You can also set the action for a widget. This could be what happens when you click a button.
Instapage offers many useful options. But the widget selection is one of Instapage’s weakest points, especially in comparison to WordPress page builders such Divi Builder and Elementor. You can use Instapage to add the following widgets to your landing pages:
- Horizontal and vertical lines
- HTML widgets
You can use a modern WordPress page-builder plugin to add readymade sliders and testimonials to your pages.
Instapage allows you to create your own testimonial panels or pricing tables by combining text, image and headlines widgets. However, it is not as easy as adding a purpose-built widget to your pages. While there are already pre-built pricing sheets and other elements available in the page templates, you won’t be able to drag and drop them onto your pages.
Thankfully, the previously mentioned Instablock feature allows you to create an element, such as a pricing table or call-to-action, then save it for reuse on any page when needed.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage’s landing pages are automatically mobile-friendly. You can change to mobile view in the editor and make any changes only mobile users can see.
Instapage supports the idea to display slightly different versions on landing pages depending upon whether people are using a smartphone or desktop. Two completely different versions of the same page cannot be created. Instead, you can simply hide elements that you don’t want mobile users to see.
The Instapage page builder is extremely powerful. It is easy to use and allows you to position items with great flexibility. You can also get help if you need to align page elements precisely. Although the lack of pre-built elements is disappointing, many items can be easily created and saved to save for later.
LANDING PAGE PUBLISHING OPTIONS
After you’ve created a landing page with Instapage, you have a few publishing options, which include:
- You can publish it at your own domain.
- It is published to a WordPress site using a free plugin.
- It was published by Drupal.
Instapage demo domains can be used to test landing pages. However, you should not run campaigns from landing pages published in this way. Instead, register a domain from another source.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
Once you have connected your WordPress website to your Instapage account you can choose which landing page you wish to publish on your site. All landing pages that you have published in Instapage will be available via a dropdown menu on your WordPress dashboard.
Instapage pages can be published to your WordPress website in a variety of formats. You can choose whether they are displayed as landing pages, 404 error pages, or your homepage.
After you have selected a page and entered a URL, click the Publish button to make it visible on your WordPress website. Publishing landing pages on a Drupal website follows a similar procedure. Instapage Collaboration
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
Not only can you publish landing pages to a WordPress or Drupal website, but you can also make them available online with a domain name that has been registered.
Instapage offers instructions for many popular registrars that will assist you in connecting your domain to Instapage. You can also find extensive documentation on the website to help you understand the process.
Instapage allows you to connect unlimited subdomains and domains to your account. This will allow you to publish up 30 landing page experiences simultaneously on the Business plan (more information on the Enterprise plan), across multiple domains, WordPress and Drupal websites.
You can also download landing pages and share them with other Instapage users, who can then edit and publish them in their accounts.
INSTAPAGE INTEGRATION OPTIONS
Instapage landingpages can be linked to third-party tools such as email marketing and analytics software. Instapage allows you to make payments online by connecting your landing pages and Shopify ecommerce shop or PayPal.
Zapier can be used to link your landing pages with even more services and apps. Instapage integration documentation can help you determine if your landing pages can be connected to a particular service.
TRACKING, TESTING AND REPORTING
Once you have published your landing page, you can start tracking its performance. One option is to use the built-in heatmap tool to see what your visitors did while viewing your pages, such as where they clicked or how far they scrolled.
If your landing page isn’t generating as many leads as you’d like, the heatmap could reveal any potential issues, such as buttons that your visitors aren’t recognizing as buttons or forms that are too far down the page, past where the majority of your audience is scrolling.
You can view heatmaps of your pages and other analytics data to monitor their effectiveness. Integrating with Google Analytics provides you with even more information about how your pages perform.
Instapage offers the ability to perform A/B test on landing pages to improve conversion rates. You can copy a landing pages using the controls. Once you’ve done that, you can then modify the page to make it more appealing to your visitors, such a changing the call of action. Instapage will then show your visitors the various versions of your page to see which one performs the best.
OTHER FEATURES OF INSTAPAGE
We have seen Instapage’s templates and how easy it is to create landing pages.
Instapage however, offers many other features that have allowed it to grow into one of today’s most popular lead generation and landing page creation services.
These characteristics include:
- Multiple users can collaborate on a project, work on the same landing pages, and keep track of communications and any changes.
- Integration with Google AdWords is possible to view advertising data on your Instapage dashboard.
- Large online documentation library that will help you make the most of Instapage.
- Google AMP landingpage creation support is available.
Visit the plans page to see the full list of Instapage features. Instapage Collaboration
This review should have helped you decide if Instapage is right to you. If you’re still not sure, you can use the trial offer to try it for free for 14 days. You must provide your payment information to access the trial. After it expires you will be automatically billed. Cancelling is easy.
Instapage offers two options for signing up if you love the trial.
Instapage Business is one option. It costs $199 per monthly or $149 per calendar year. An annual payment requires a $1,788 initial payment. However, it represents a 25% saving over monthly payments.
A customized Enterprise plan is also available, tailored to your exact requirements with pricing that suits your configuration. Your customized Enterprise plan will then be created after a consultation with the sales staff.
The Instapage pricing pages will show you exactly what the Business plan includes and the extras that Enterprise customers have.
Instapage Pros and Cons
Instapage is a powerful tool for creating landing pages and generating leads, but is it right for you?
Before we close our review, let’s take a look at some of Instapage’s greatest features and drawbacks.
- A nice selection of professional-looking landing page templates.
- The ability to deliver files and sell products through your landing pages.
- An advanced but simple landing page builder.
- Publishing landing pages is easy with many options.
- There are many tools and data available that can help you optimize pages.
- Features that make Instapage ideal for teamwork and client collaboration.
- Great mobile support available to assist with creating mobile-friendly landing webpages.
- There are many helpful resources online, and you can also get support via live chat.
- There are not as many landing page templates available as with other tools like Leadpages.
- 30 published landing page experiences, 30,000 unique users per month and five workspaces are all part the business plan. Five team members are also included.
- It is expensive and not suitable for new website owners.
Those advantages and disadvantages should help you decide whether Instapage is the best landing page builder for you.
Final Thoughts Instapage Collaboration
Instapage is a powerful landing page creator and publishing tool, as you can see.
The advanced page builder and starter templates will make it easy to create the perfect landing pages for your project.
Instapage and its free plugin make publishing landing pages to WordPress easy with a WordPress integration that is well-implemented. You can also publish landing pages from your own domains as well, just like we mentioned previously. To keep things simple, Instapage handles all of your hosting needs.
Instapage works well for many different projects. It can deliver downloads and gather leads through landing pages. Additionally, it can integrate your pages to a variety third-party services. However, some readers may be put off by the slightly limited options for selling products directly through your landing pages.
Although it has some great features, the biggest hurdle will be deciding whether $149 or more per monthly is worth it for a landingpage builder. Instapage is highly recommended if you are able.
You can have access to Divi for $89. If you are an existing WordPress user or planning to begin, the Divi theme is a powerful page builder tool that includes many templates and split-testing features. Yes, you will need to pay for web hosting to get your site online, but there are some excellent low-cost web hosts available.
Divi and other WordPress site builders may not offer all that Instapage offers. However, if you only want to publish a few landing pages to increase blog subscribers or start promoting your side hustle, a WordPress-based configuration may make more financial sense. Instapage might be a better option if your project succeeds.
Instapage is the right choice if you feel you have the skills to create landing pages. Instapage Collaboration