Instapage is a great tool to use to create landing pages that are more effective and generate more leads. Instapage Cart
It sounds like a competent product with a professional set modern landing page templates, and a powerful tool to build pages. However, is it as effective as it appears to be? Is it capable of creating conversion-focused landing page with minimal effort? Given its high price, is it worth the investment?
These are the questions that we will be answering in our Instapage review.
This review will help to decide if Instapage can be used for your project. We’ll cover the main features, as well as how it feels to use.
Let’s get started…
Instapage Video Review
Instapage is a cloud-based platform which includes everything needed to create and publish landing pages.
Instapage makes it easy to create conversion-focused landing page designs, regardless of whether you have a website, an online presence, or both.
Instapage features make it simple to create effective landing pages, no matter what your goal is. Split-testing tools, analytics, heatmaps, and heatmaps allow you to make landing page designs that are more effective by leveraging visitor data.
Before we get into the main section which covers Instapage’s features and their interactions, and whether Instapage may be simple to use, here is a quick overview of reasons you might want to choose this landing-page builder.
A library with over 80 high quality templates. You won’t have any need to create or search for new ideas to make your next landing site.
Intuitive landing site editor –Instapage’s drag & drop interface for building pages is simple and powerful.
Instapage is a powerful form builder. It allows you to easily create custom forms that collect user information.
Useful widget selection – In addition to forms, you can easily include other elements to your landing page, such as images and videos.
Tracking & reporting — Use the integrated analytics, heatmaps and A/B-testing tools to quickly assess what is and isn’t working on your landing pages, then optimize them for improved results.
Integration options — Instapage has many integration options, such as Zapier which allows it to connect with a variety of services like email marketing platforms, WordPress, etc.
Hosted system –Instapage hosts everything independently of your website, rather than using a WordPress landing page plugin. Your account is able to create landing page for multiple websites or projects. Instapage is a WordPress plugin that allows you to quickly create landing pages.
Instapage’s price details will be addressed later in this review. However, if this sounds right for you, the 14 Day Free Trial is available .
If you are looking for an easy-to-use landing page builder, the Instapage overview should appeal to you.
But how well have those features been put in place? Is it true that they live up to their claims? We’ll find out by looking deeper into Instapage’s key features.
Instapage claims more than 200 templates. But, browsing the library revealed only 80.
You might not be able to use all the templates (e.g., the thank you page templates) as full landing pages options.
The templates you have access, however, are excellent quality and cover many objectives.
The filters are a great way to quickly locate the right template for you when creating a brand new landing page.
Instapage’s target audience can be gathered by reviewing the templates covering signup forms and event registrations.
Instapage’s main selling factor is its landing-page editor. However, the template can be used in any other state than their default.
DRAG-AND-DROP LANDING PAGE EDITOR
The Instapage editor lets you create unique landing pages, no matter if you use one of the templates or a blank canvas. Instapage’s landingpage editor allows you to be free.
Instapage’s Page Builder allows you position your elements anywhere in the page. This is unlike any other WordPress page builders. The page builder does not restrict you to a grid layout.
It can feel overwhelming to be free from any restrictions and allow for complete creativity. To help combat this, Instapage displays helpful markers and grids as you move items around the page, providing an easy way to line up your page elements if desired.
A nice feature in page builders is the ability for you to move items around. The distance between the item and any other content on the page is displayed. This makes it very easy for perfectionists, such as page designers, to position their elements. You can drag and drop items to move them around on the page. They are then gently snapped to their underlying grid layout.
While you are free to disregard this grid and other indicators, it is useful to have some direction when arranging the page elements.
By clicking the preview button, you can view your landing page from any browser tab. However, because the page builder has a WYSIWYG interface, you won’t have to preview your design as often because it should look exactly as it does in the editor when it’s published.
Instapage allows you to easily modify the pages’ elements using its page builder interface. An edit button and a few settings can be found when you select an item from the page.
You can view the item’s attributes in the side panel by clicking on the edit button.
Instapage is a great tool for creating multiple landing page templates for clients and yourself. You can use Instablocks to create a list of reusable assets that you can add to any of your landing page.
A custom testimonials block could be created with positive feedback by your customers. You can save it as an Instablock. This will allow you to quickly insert an Instablock in your landing page whenever you need testimonials.
Instablocks can also be used to create page headers, footers, calls-to-action, and anything else you can create with Instapage that you want to use on multiple pages. Instapage offers a range of Instablock templates to help you create your own assets.
If you are wondering if an Instablock can be updated in the library and those changes then applied to all instances that block in your published webpages, the answer is Yes. You will need to upgrade to Instapage Enterprise License in order to use Global Blocks functionality.
LANDING PAGE WIDGETS
Instapage widgets make it easy to insert various elements into landing page designs. Simply click on the Instapage widget icon in the sidebar menu to add it to your page. It will then be dropped onto the canvas.
You can then move it around the page and begin editing its appearance and content. You can also specify the action associated to a widget. For example, what happens when a button clicks.
There are some great options, but the widget selection is Instapage’s weakest link, especially when you compare it to WordPress page builders like Divi Builder or Elementor. Instapage allows you to add the following widgets on your landing pages.
- Vertical and Horizontal lines
- HTML widgets
Instapage allows you to create your own testimonial panels or pricing tables by combining text, image and headlines widgets. However, it is not as easy as adding a purpose-built widget to your pages. While there are already pre-built pricing sheets and other elements available in the page templates, you won’t be able to drag and drop them onto your pages.
Thankfully, the previously mentioned Instablock feature allows you to create an element, such as a pricing table or call-to-action, then save it for reuse on any page when needed.
MOBILE-FRIENDLY PAGE DESIGNS
All landing pages created with Instapage by default are mobile-friendly. However, the editor lets you switch to the mobile-friendly view of any page you are currently working on. You can make changes that only users with mobile devices will see.
Instapage supports the idea of showing slightly different versions of landing pages depending on whether visitors are using a mobile device or a desktop computer. But you can’t make completely different pages. Instead, you can hide elements that you don’t wish mobile users to see.
Instapage has a very powerful page builder. The interface is very easy to use. It is disappointing that there are not pre-built elements and widgets, but you can create most items by hand and save them for later.
LANDING PAGE PUBLISHING OPTIONS
Instapage allows you to publish your landing pages.
- You can publish it on your own domain.
- It is published via a WordPress website that uses a free plugin.
- It was published online on a Drupal site.
Instapage demodomains allow you to test your landing page designs, but it is not advised that you run campaigns using landing pages published on this site. Instead, use a domain already registered elsewhere.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
It is extremely simple to publish an Instapage landing page on your WordPress website. After installing the free plugin, you’ll need to link your WordPress site to your Instapage account by entering a few easily accessible details.
After connecting your WordPress website and Instapage account, you can simply select which landing page you want to publish on your site from the available options. Any landing pages you created in Instapage can be accessed via a dropdown in your WordPress dashboard.
You can choose to display an Instapage page on your WordPress website as a landing page or a page with 404 errors.
After you have selected a page and entered a URL, click the Publish button to make it visible on your WordPress website. You can publish landing pages to a Drupal website following a similar process. Instapage Cart
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
You can publish landing page on a WordPress website or Drupal website. Also, your pages can be made available online through a domain that you’ve registered.
To assist you in quickly connecting your domain to your Instapage account, Instapage displays instructions for many of the most popular registrars. You can also find extensive documentation on the website to help you understand the process.
Instapage lets you connect unlimited number of subdomains and domains. You can publish as many landing page experiences as you like on the Enterprise plan.
You can also download landing pages and share them with other Instapage users, who can then edit and publish them in their accounts.
INSTAPAGE INTEGRATION OPTIONS
Instapage landingpages can be linked to third-party tools such as email marketing and analytics software. Instapage allows you to make payments online by connecting your landing pages and Shopify ecommerce shop or PayPal.
Zapier is another integration that Instapage offers to make your landing pages more accessible to other apps and services. You can connect your landing page to a specific service by reading the integration documentation.
TRACKING, TESTING AND REPORTING
Once you publish a landing site, you can track its performance. One option is to use the built-in heatmap tool to see what your visitors did while viewing your pages, such as where they clicked or how far they scrolled.
If your landing site isn’t producing as many leads as it should, the heatmap could help. This could include buttons that your visitors don’t recognize, forms that are too far to the left, beyond the area where the majority of your audience is scrolling, and buttons that are too close to the bottom of the page.
Heatmaps are not the only thing you can see. You can also view conversion rates for pages and other data that will help you to monitor their effectiveness. Google Analytics integrates with your site to provide you with additional information on how your pages perform.
Instapage lets you run A/B tests to your landing pages in order to get more conversions. You can make a copy of a landing page using the controls, then make changes to the new version of the page, such as changing the call to action. Instapage will then display all versions of your page to your visitors so that they can decide which one performs best.
OTHER FEATURES OF INSTAPAGE
We’ve seen the Instapage templates, the ease of creating landing pages and publishing them, along with a few other features that you can do using this tool.
Instapage is a popular landing page design and lead generation service that offers a multitude of extra features.
These characteristics include:
- Multi-user collaboration is possible. Users can work together on the same landing pages and keep track on communication and changes.
- Integration with Google AdWords to view advertising data in your Instapage dashboard
- This large online documentation library will assist you in getting the most from Instapage.
- Google AMP landing pages can be created.
For a complete list of Instapage features, please visit the plans page. Instapage Cart
This review should help you determine if Instapage suits you. If you’re not convinced, you can take advantage of the 14-day trial to see if it is right for you. To access the trial, you must enter your payment information so that you can be automatically billed when it expires, but canceling is simple.
Instapage offers two options for signing up if you love the trial.
Instapage Business plans can be purchased for $199 per mois or $149 per annum if they are paid annually. Although a monthly payment is more expensive than monthly, a one-off payment of $1788 can be made to get Instapage Business.
There’s also a custom Enterprise plan that’s tailored to your specific requirements, with pricing that reflects your configuration. Following a call with the sales team, your personalized Enterprise plan will be configured to meet your needs.
You can check the Instapage pricing webpage to see exactly what’s included in the Business plan, as well as any extras for Enterprise customers.
Instapage Pros and Cons
Instapage is an effective tool for creating landing pages, and generating leads. But is it right for me?
Before we wrap up the review, here’s an overview of Instapage’s top features as well its potential drawbacks.
- This collection of landing page templates is professional looking.
- Your landing pages will allow you to transfer files and sell product.
- This is a simple, but effective landing page creator.
- There are plenty of options for publishing landing pages.
- You can find a variety of tools and reporting data that will help you optimize your pages.
- Features that make Instapage ideal for teamwork and client collaboration.
- Great mobile support available to assist with creating mobile-friendly landing webpages.
- There is a lot of helpful online documentation, as well as a responsive live chat support channel.
- There aren’t as many templates for landing pages as there are for other tools such as Leadpages.
- 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members are all part of the business plan.
- Its high pricing makes it unsuitable for inexperienced website owners.
These are the advantages and disadvantages that will help you decide if Instapage is the right landing page builder.
Final Thoughts Instapage Cart
As you can see, Instapage is an extremely capable landing page builder and publishing tool.
With the help and the advanced page builder, it should be easy to create the right kind of landing pages for you project.
Instapage is a WordPress plugin that makes publishing landing pages easy. As we have already discussed, you can publish landing pages on your domains if they are not published on your WordPress website. Instapage manages all aspects of your hosting.
Instapage works well for many different projects. It can deliver downloads and gather leads through landing pages. Additionally, it can integrate your pages to a variety third-party services. Some users may find it difficult to sell products through your landing pages.
It has many great features. The problem is deciding if you can justify spending $149 per month to use a landing page creator. Instapage can be a great choice if you’re able.
For $89.95, WordPress users who are already using WordPress can access the Divi theme. This powerful theme includes a page builder tool, large templates library, split testing capabilities, and a growing list of templates. Web hosting is required to make your website live, although there are many affordable web hosts.
Divi and other WordPress site builders may not offer all that Instapage offers. WordPress-based configurations are more affordable if you want to only publish a few pages to increase your blog subscribers, or promote your side hustle. Instapage may be an option, but this is only if your project becomes successful.
Instapage is a great landing page builder if you are ready. Instapage Cart