Instapage Capabilities 2022: Full Instapage Review

Instapage is the best platform to help you create effective landing pages and increase sales. Instapage Capabilities

This product sounds great, with professional-looking landing page templates and an excellent page builder tool. It is however not as impressive as it seems. And will it be able to assist you in creating conversion-focused landing pages with minimal effort? It is also worth the price.

These are the questions you’ll be answering during this Instapage review.

This review will help you decide if Instapage is the best landing page builder for your project by covering the main features as well as a look at what it’s like to use it.

Let’s get started…

 

Instapage Video Review


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Instapage Overview


Instapage is a cloud-based platform which includes everything needed to create and publish landing pages.

Instapage-Review-Landing-Page-Builder

Instapage lets you create conversion-focused landing pages regardless of whether or not you have an existing website. This will help you generate more leads and sell more products.

Instapage features make it simple to create effective landing pages, no matter what your goal is. You can use visitor data, such as heatmaps and analytics, to enhance the effectiveness of your landing pages.

Before we move to the crucial section about Instapage, which explains what it can do and how these features interact with each other, and whether Instapage has a simple user interface, let us give you a brief overview of why this landing page creator might be a good choice for you:

A library of customizable templates – With more than 80 high-quality templates, you won’t ever have to start from scratch again.

Intuitive landing site editor –Instapage’s drag & drop interface for building pages is simple and powerful.

Effective form builder — Instapage makes it simple to create detailed custom forms for collecting user information to ensure you’re capturing the right type of leads with your landing pages.

You can use widget selection to make your landing pages more useful, including images and videos.

Tracking and reporting — You can quickly identify what is working and optimize landing pages to get better results with the heatmap and A/B testing tools.

Integration options — Instapage can connect using Zapier to many services including email marketing platforms and WordPress.

Hosted system –Instapage hosts everything separately from your website instead of using a WordPress page plugin. You can use your account to create landing pages for multiple projects and websites. Instapage is a WordPress plugin that allows you to quickly create landing pages.

Instapage’s pricing details will be discussed later in this review. However, if you think this tool is right for you, there’s an 14-day complimentary trial.

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Instapage Features


The above overview of Instapage should be appealing to anyone looking for a powerful yet user-friendly landing page builder.

But how effective are those features? What do they actually do? Let’s take a deeper look at Instapage’s key functions.

INSTAPAGE TEMPLATES

Instapage’s marketing content claims there are more then 200 templates. But a quick look at the library revealed that there only were about 80.

Some of the templates, such as the thank you page templates, were not full landing page options either, so don’t let the headline figure of more than 200 templates sway your decision.

Instapage-Template-Library

As you can see, however, the templates that you have access are very high-quality and cover a wide variety of goals.

Instapage-Landing-Page-Example

The filters allow you to quickly search for the right type of template when creating a landing page.

Instapage Capabilities

You can get a good idea of who Instapage’s target audience is by looking at the templates that cover product sales, signup forms, event registrations, and app downloads.

Instapage’s main selling feature is its landing pages editor. This means that you don’t have to use the templates in their default state. Or even use a template at any time.

DRAG-AND-DROP LANDING PAGE EDITOR

Instapage allows you to create a unique landingpage, whether you start with a blank canvas (or one of the templates). Instapage’s landing pages editor is truly free.

Instapage-Editor-Interface

Instapage’s page builder, unlike even the most advanced WordPress page builders, allows you to position your elements anywhere on the page. Instead of being restricted to a grid layout or a column and row-based structure, the items on your page can be moved anywhere on the canvas — even on top of each other.

Instapage-Editor-Stacked

It can feel overwhelming to be free from any restrictions and allow for complete creativity. Instapage makes it easy to arrange your elements on the page by providing helpful grids and markers that you use when you move items about the page.

Instapage-Editor-Grid

One really nice page builder feature is that as you move an item around, the distance between that item and the other page content is displayed, making it easy for perfectionists to position their page elements. Additionally, items can be gently snapped to the grid layout by being dragged and dropped around the page.

Instapage-Editor-Markers

While you may ignore this grid or other indicators, it can help to have some direction when placing page elements.

To preview your landing site in a new browser tab, click the preview button. The WYSIWYG interface of the page builders means that you don’t have to constantly preview your design. Once it’s published, it will look exactly the way it looks in the editor.

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CUSTOMIZATION OPTIONS

Instapage allows you to easily modify the pages’ elements using its page builder interface. An edit button and a few settings can be found when you select an item from the page.

Instapage-Editor-Edit-Bar

By clicking the edit button, you can see the item’s properties in the side panel and make changes that go beyond what’s available on the floating toolbar.

Instapage-Editor-Controls

You can also add custom CSS to your page elements to make them more appealing if you have specific requirements. Your landing pages can be customized with JavaScript for additional functionality.

INSTABLOCKS

Instapage’s time-saving feature is great if you plan to create multiple landing pages, either for your clients or yourself. Instablocks allows you to create a set of reusable assets (or blocks) that can be used in any of your landing pages.

Instapage-Instablocks-My-Blocks

For example, you could create a block of testimonials with positive feedback from customers and save it to Instablock. Then, whenever you need to include testimonials on a landing page, you can quickly insert that Instablock into the page.

Instapage-Instablocks-Templates

Instablocks may also be used for page headers, feeters, calls-to action, and other pages that you create with Instapage. Instapage has a variety Instablock template that you can use for starting your own assets.

It is possible to update an Instablock in your library and have the changes applied automatically to all instances of that block within your published pages. Instapage Enterprise must be upgraded to get the Global Blocks function.

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LANDING PAGE WIDGETS

Using the Instapage widgets, you can quickly insert a variety of elements into your landing page designs. Click on any of the widget icons located in the Instapage editor’s sidebar menu and drag it onto your canvas.

Instapage-Widget-Menu

The widget can then be moved about the page and edited. A widget can be assigned an action, such as when a button gets clicked.

There are some great options, but the widget selection is Instapage’s weakest link, especially when you compare it to WordPress page builders like Divi Builder or Elementor. You can use Instapage to add the following widgets to your landing pages:

    • Headlines
    • Paragraphs
  • Formulas
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Lines for Horizontal and Vertical Transport
  • Timers
  • HTML widgets

With modern WordPress plugins such as Elementor and Thrive Content Builder, you can add pre-made sliders, testimonials and pricing tables to your pages.

Instapage allows you to create your own testimonial panels or pricing tables by combining text, image and headlines widgets. However, it is not as easy as adding a purpose-built widget to your pages. Although there are pre-built pricing charts and other elements included in page templates, it is not as easy to add them to your pages as having ready-made widgets.

Instablock allows you to save an element for reuse on other pages, such as a pricing or call-to action, using the feature mentioned above.

MOBILE-FRIENDLY PAGE DESIGNS

Instapage makes landing pages mobile-friendly by default. The editor allows you to switch to the mobile view for a page that you are currently working on. This will allow you make changes that only you and mobile users can see.

Instapage-Editor-Mobile-View

Instapage supports the idea that landing pages can be displayed differently depending on whether users are using a phone or a computer. However, you can’t make two completely different versions of a page. Instead, you can hide elements that you don’t wish mobile users to see.

Instapage is a powerful page builder. It is easy to use and allows you to position items with great flexibility. You can also get help if you need to align page elements precisely. It is disappointing that there are not pre-built elements and widgets, but you can create most items by hand and save them for later.

LANDING PAGE PUBLISHING OPTIONS

After you’ve created a landing page with Instapage, you have a few publishing options, which include:

  • It is possible to publish it on your own website.
  • It is published on a WordPress blog using a free plugin.
  • It was published online on a Drupal site.

Instapage demodomains allow you to test your landing page designs, but it is not advised that you run campaigns using landing pages published on this site. Instead, you should register another domain.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

Publishing an Instapage landingpage on your WordPress site is easy. Once you have installed the plugin, you will need to link your WordPress website to your Instapage account.

After connecting your WordPress site and Instapage account, it is easy to choose the landing page you want published on your website from the options. All landing pages that you have published in Instapage will be available via a dropdown menu on your WordPress dashboard.

Instapage-WordPress-Plugin

Instapage pages can be published to your WordPress website in a variety of formats. You can choose whether they are displayed as landing pages, 404 error pages, or your homepage.

You should be able to view that landing page on your WordPress website once you’ve selected a page, entered a URL for it, and clicked the Publish button. The process for publishing landing pages on a Drupal site is similar. Instapage Capabilities

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

A domain name that you’ve registered can be used to publish landing pages on WordPress or Drupal websites.

Instapage-Landing-Pages

Instapage has instructions for most of the most popular domain registrars to help you connect your domain to your Instapage. There is also a wealth of documentation on the website that goes into greater detail about the process.

Instapage-Custom-Domain

Instapage lets you connect unlimited number of subdomains and domains. You can publish as many landing page experiences as you like on the Enterprise plan.

You can also download landing pages and share them with other Instapage users, who can then edit and publish them in their accounts.

INSTAPAGE INTEGRATION OPTIONS

Integrations with third-party software such as email marketing services and analytics software can be made possible by Instapage landing pages. Connect your landing pages to Shopify or PayPal to receive payments online.

Zapier can be used to link your landing pages with even more services and apps. If you want to connect your landing pages to a specific service, read the integration documentation to see if it’s possible with Instapage.

TRACKING, TESTING AND REPORTING

Once you have published your landing page, you can start tracking its performance. You can use the heatmap tool built into your browser to track what visitors did when they viewed your pages. This includes where they clicked and how far they scrolled.

The heatmap may help to identify any issues with your landing pages. It could be that visitors aren’t seeing buttons or forms on the page.

You can view heatmaps of your pages and other analytics data to monitor their effectiveness. Google Analytics integration provides additional information about your pages’ performance.

Instapage lets you run A/B tests to your landing pages in order to get more conversions. You can create a copy using the controls. Then, you can make changes to the new landing page, such changing the call for action. Instapage will then show your visitors the various versions of your page to see which one performs the best.

OTHER FEATURES OF INSTAPAGE

We’ve seen Instapage’s various templates, how easy it is for you to create landing pages and publish them. There are also a few other things that you can do with the tool.

Instapage however, offers many other features that have allowed it to grow into one of today’s most popular lead generation and landing page creation services.

These characteristics include:

  • Multi-user collaboration is possible. Users can work together on the same landing pages and keep track on communication and changes.
  • You can integrate with Google AdWords and view advertising data from your Instapage dashboard.
  • You can access a large online documentation library to make the most of Instapage.
  • Google AMP landing pages can be created.

Check out the plans page for a full list of Instapage functions. Instapage Capabilities

 

Instapage Pricing


This review should have provided you with enough information to make an informed decision about Instapage. You can still try Instapage for free for 14-days if you aren’t sure. You must provide your payment information to access the trial. After it expires you will be automatically billed. Cancelling is easy.

Instapage is available in two forms if the trial appeals to you.

Instapage Business Plan is available. It costs $199 a month or $149 if it’s paid annually. Although a monthly payment is more expensive than monthly, a one-off payment of $1788 can be made to get Instapage Business.

instapage-pricing

You can also choose a custom Enterprise Plan that is customized to your specific needs and priced according to your configuration. Your personalized Enterprise plan will take place after you have spoken with our sales team.

On the Instapage pricing page, you can see exactly what is included in the Business plan as well as the extras available to Enterprise customers.

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Instapage Pros and Cons


Instapage has many benefits, including the ability to create landing pages or generate leads. But is it right in your case?

Before we close our review, let’s take a look at some of Instapage’s greatest features and drawbacks.

INSTAPAGE PROS:

  • You will find a variety of professionally-designed landing page templates.
  • Ability to upload files and sell products via your landing pages.
  • Easy to use, yet powerful, landing page generator.
  • There are many options when it comes to publishing landing pages.
  • A wealth of data and tools are available to assist with optimizing your pages.
  • Instapage has many features that allow for client and team collaboration.
  • Excellent mobile support to assist you in creating mobile-friendly landing pages.
  • There is a lot of helpful online documentation, as well as a responsive live chat support channel.

INSTAPAGE CONS:

  • There aren’t many landing page templates, as there are with Leadpages.
  • 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members are all part of the business plan.
  • It is not recommended for novice website owners due to its high price.

These features and drawbacks will help to decide whether Instapage can be your best landing page builder.

 

Final Thoughts Instapage Capabilities


As you can see, Instapage is an extremely capable landing page builder and publishing tool.

The starter templates and advanced pages builder will help you create the perfect type of landing page for your project.

Instapage, a free plugin that allows you to publish landing pages on WordPress sites, has a well-implemented WordPress integration. Publishing landing pages on your own domain is possible, but it’s not as easy as publishing them on your WordPress site. Instapage provides all your hosting needs.

Instapage is suitable for a wide range of projects due to its ability to deliver downloads and collect leads through landing pages, as well as integrate your pages with a variety of third-party services. Some readers might be dissuaded by the limited options available to sell products directly through landing pages.

Although it has some great features, the biggest hurdle will be deciding whether $149 or more per monthly is worth it for a landingpage builder. If you can, Instapage is highly recommended.

Access to Divi, the powerful WordPress theme for only $89. You will need to pay web hosting to get your website online. However, there are excellent, low-cost web hosts.

Divi and other WordPress site builders may not offer all that Instapage offers. WordPress-based configurations may be better if you’re only planning to publish a few landing sites to increase your blog subscribers or promote your side business. If your project is successful, then you may want to switch to Instapage.

Instapage, however, should be on your top list if it’s something you want. Instapage Capabilities

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