If you want to start creating effective landing pages to generate more leads and sell more products, you’ve probably heard of Instapage. Instapage Blog
It certainly sounds like a capable product, with a professional set of modern landing page templates and a powerful page builder tool. But does it really look as good as it sounds? What about creating conversion-focused landing sites with minimal effort? Is it also worth the money, given the relatively high price?
These are the questions you’ll be answering during this Instapage review.
This review will help answer the question “Is Instapage the best landing page maker?” by covering both the main features and how it is used.
Let’s get started…
Instapage Video Review
Instapage offers everything you need to start creating and publishing landing page. It is cloud-based.
Instapage is a tool that allows you to create conversion-focused landing sites, no matter if you have a website or not. It can help you get more leads, sell more products or encourage other actions from your visitors.
Instapage features make it simple to create effective landing pages, no matter what your goal is. You can use visitor data such as heatmaps, analytics and split-testing to improve your landing page designs.
Before we get to the important section that covers exactly what Instapage can do, how those features interact, and whether or not Instapage is simple to use, here’s a quick rundown of why you might choose this landing page builder:
A library with over 80 high quality templates. You won’t have any need to create or search for new ideas to make your next landing site.
Intuitive landing page editor –Instapage’s drag-and-drop page builder interface is powerful yet simple to use, whether you want to start with a blank canvas or edit one of the many templates.
Instapage is an efficient form builder. You can easily create customized forms for user information.
Useful widget selection – In addition to forms, you can easily include other elements to your landing page, such as images and videos.
Tracking and reporting — You can quickly identify what is working and optimize landing pages to get better results with the heatmap and A/B testing tools.
Integration options — Using Zapier, Instapage can connect to a wide range of services, including email marketing platforms, WordPress, and many others.
Hosted system –Instapage hosts everything independently of your website, rather than using a WordPress landing page plugin. Your account can be used to create landing pages for multiple websites and projects. Instapage allows you to publish landing pages quickly on your WordPress website.
Instapage’s pricing details are covered later in this review. If this sounds like the tool you want, there’s a free 14-day trial.
The above overview of Instapage should be appealing to anyone looking for a powerful yet user-friendly landing page builder.
But how effective are those features? What do they actually do? Let’s take a deeper look at Instapage’s key functions.
Instapage claims there are over 200 templates, but a quick search of the library revealed only 80.
Some of the templates, such as the thank you page templates, were not full landing page options either, so don’t let the headline figure of more than 200 templates sway your decision.
The templates you have access, however, are excellent quality and cover many objectives.
When creating a new landing page, you can quickly find the type of template you’re looking for thanks to the filters.
The templates that cover signup forms, product sales, event registrations, app downloads, and product sales can give you a clear idea of Instapage’s target market.
Instapage’s main selling proposition is its landingpage editor. It allows you to modify the templates and even delete them.
DRAG-AND-DROP LANDING PAGE EDITOR
Instapage allows you to create a unique landingpage, whether you start with a blank canvas (or one of the templates). Instapage’s landing pages editor is truly free.
Instapage’s page maker allows you to place your elements anywhere on the page, unlike other advanced WordPress page builders. The page builder does not restrict you to a grid layout.
It can be difficult to feel free and have no restrictions. Instapage makes it easy to arrange your elements on the page by providing helpful grids and markers that you use when you move items about the page.
One of the best features in the page builder tool is the display of distances between items. This allows perfectionists to position page elements easily. Also, you can drag and drop items on the page to be snapped to an underlying grid layout.
While you may ignore this grid or other indicators, it can help to have some direction when placing page elements.
The preview button allows you to view your landing page in a different browser tab. Because the page builder is WYSIWYG, you don’t have to view your design as often as it appears in the editor.
Instapage allows you to easily modify the pages’ elements using its page builder interface. The page will display a few settings as well as an edit button when you click on an item.
Clicking the edit button will allow you to see the item’s properties and make any changes beyond those that are available on the floating bar.
Instapage’s time-saving feature is great if you plan to create multiple landing pages, either for your clients or yourself. You can use Instablocks to create a list of reusable assets that you can add to any of your landing page.
For example, you can create a custom block with testimonials from your customers, and save it in Instablock. Then, whenever you need to include testimonials on a landing page, you can quickly insert that Instablock into the page.
Instablocks can also be used to create page headers, footers, calls-to-action, and anything else you can create with Instapage that you want to use on multiple pages. Instapage offers a range of Instablock templates to help you create your own assets.
You may be wondering whether you can update an Instablock from the library, and have the changes applied to all instances of the block in your published pages. The answer is yes. Instapage Enterprise license is required to access the Global Blocks functionality.
LANDING PAGE WIDGETS
You can insert many elements to your landing pages quickly using the Instapage widgets. Click on any of the widget icons located in the Instapage editor’s sidebar menu and drag it onto your canvas.
The widget can be moved around on the page, and you can edit its content and appearance. You can also define the action associated with a widget, such as what happens when a button is clicked.
Although there are many useful options, Instapage’s widget selection is perhaps the weakest part of Instapage, especially when compared with WordPress page builders such as Divi Builder or Elementor. You can use Instapage to add the following widgets to your landing pages:
- Horizontal and Vertical lines
- HTML widgets
Instapage allows you to create your own testimonial panels or pricing tables by combining text, image and headlines widgets. However, it is not as easy as adding a purpose-built widget to your pages. Although there are pre-built pricing charts and other elements included in page templates, it is not as easy to add them to your pages as having ready-made widgets.
Instablock allows you to save an element for reuse on other pages, such as a pricing or call-to action, using the feature mentioned above.
MOBILE-FRIENDLY PAGE DESIGNS
By default, all landing pages created by Instapage are mobile-friendly. The editor allows you to switch to the mobile view for a page that you are currently working on. This will allow you make changes that only you and mobile users can see.
Instapage supports the idea of showing slightly different versions of landing pages depending on whether visitors are using a mobile device or a desktop computer. However, you can’t make two completely different versions of a page. Instead, you can simply hide elements that you don’t want mobile users to see.
Instapage’s page builder is very powerful. It is easy to use and allows you to position items with great flexibility. You can also get help if you need to align page elements precisely. The lack of pre-built elements or widgets is disappointing, but most items can be created by hand and saved for later use.
LANDING PAGE PUBLISHING OPTIONS
Once you have created a landing site with Instapage you have several publishing options.
- It is possible to publish it on your own website.
- It is published using a WordPress plugin.
- It was published by Drupal.
Although you can test your landing pages using an Instapage demo site, it is not recommended to run campaigns on landing pages published this way. Instead, use a domain already registered elsewhere.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
Publishing an Instapage landingpage on your WordPress site is easy. After installing the free plugin, you’ll need to link your WordPress site to your Instapage account by entering a few easily accessible details.
After connecting your WordPress site and Instapage account, it is easy to choose the landing page you want published on your website from the options. You can access any landing pages you’ve published in Instapage via a dropdown menu from your WordPress dashboard.
You can choose to display an Instapage page on your WordPress website as a landing page or a page with 404 errors.
After you have selected a page and entered a URL, click the Publish button to make it visible on your WordPress website. It’s a similar process to publish landing pages on Drupal websites. Instapage Blog
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
Not only can you publish landing pages to a WordPress or Drupal website, but you can also make them available online with a domain name that has been registered.
Instapage provides instructions for several of the most well-known registrars. This will help you quickly connect your domain with your Instapage account. Additionally, the website contains extensive documentation that explains the process in greater detail.
Instapage lets you connect unlimited number of subdomains and domains. You can publish as many landing page experiences as you like on the Enterprise plan.
You can also download landingpages and share with Instapage members, who can edit and then publish them in their own accounts.
INSTAPAGE INTEGRATION OPTIONS
Instapage landing webpages can be connected to a number of third-party services such as email marketing, analytics software and webinar providers. Connect your landing pages to Shopify or PayPal to receive payments online.
Zapier integration is also possible with Instapage to allow you to connect landing pages to more services and apps. If you want to connect your landing pages to a specific service, read the integration documentation to see if it’s possible with Instapage.
TRACKING, TESTING AND REPORTING
You can track the performance of your landing pages once you have it published. To track the actions of your visitors while viewing your pages, you can use the built in heatmap tool.
If your landing site isn’t producing as many leads as it should, the heatmap could help. This could include buttons that your visitors don’t recognize, forms that are too far to the left, beyond the area where the majority of your audience is scrolling, and buttons that are too close to the bottom of the page.
In addition to heatmaps, you can see your pages’ conversion rates and other analytics data to help you monitor their effectiveness. Google Analytics integration gives you even more insight into how pages perform.
Instapage offers the ability to perform A/B test on landing pages to improve conversion rates. You can copy a landing pages using the controls. Once you’ve done that, you can then modify the page to make it more appealing to your visitors, such a changing the call of action. Instapage then shows your visitors all versions of your page, so they can choose the one that performs best.
OTHER FEATURES OF INSTAPAGE
We’ve seen Instapage’s various templates, how easy it is for you to create landing pages and publish them. There are also a few other things that you can do with the tool.
Instapage on the other hand has many more features that have made it one the most popular and effective landing page creator and lead generation services.
These characteristics include:
- Multiple users can collaborate on the project and create the same landing pages. All communication is tracked and updated.
- Integration with Google AdWords is possible to view advertising data on your Instapage dashboard.
- This large online documentation library will assist you in getting the most from Instapage.
- Google AMP landing page creation can be supported.
To see all Instapage features, visit the Plans page. Instapage Blog
This review should help you determine if Instapage suits you. You can still try Instapage for free for 14-days if you aren’t sure. To access the trial, you must enter your payment information so that you can be automatically billed when it expires, but canceling is simple.
Instapage has two options to sign up if it is a good trial.
Instapage Business Plan is available. It costs $199 a month or $149 if it’s paid annually. A one-time payment, $1,788, is required to secure your account. This will save you 25% over monthly payments.
A custom Enterprise plan can also be created to meet your needs, and the pricing will reflect your configuration. Following a call with the sales team, your personalized Enterprise plan will be configured to meet your needs.
On the Instapage pricing page, you can see exactly what is included in the Business plan as well as the extras available to Enterprise customers.
Instapage Pros and Cons
Instapage can be a powerful tool to create landing pages and generate leads. But, is it right?
Before we wrap up our review, here’s a quick rundown of some of Instapage’s best features, as well as some of its potential drawbacks:
- A nice selection of professional-looking landing page templates.
- Your landing pages can be used to send files or sell products.
- Easy to use, yet powerful, landing page generator.
- Publishing landing pages is easy with many options.
- A wealth of data and tools are available to assist with optimizing your pages.
- Instapage features that are ideal for client collaboration and teamwork
- Great mobile support available to assist with creating mobile-friendly landing webpages.
- There is a lot of helpful online documentation, as well as a responsive live chat support channel.
- There aren’t as many templates for landing pages as there are for other tools such as Leadpages.
- A business plan covers 30,000 unique visitors per year, 30 published landing-page experiences, five workspaces, five team members, and five workspaces.
- The high price makes it difficult for website owners with little experience.
Those advantages and disadvantages should help you decide whether Instapage is the best landing page builder for you.
Final Thoughts Instapage Blog
As you can see, Instapage is an extremely capable landing page builder and publishing tool.
With the help of the advanced page builder as well as the starter templates, you should not have any trouble creating the landing pages that are right for your project.
Instapage’s free plugin makes it easy to publish landing pages on WordPress websites thanks to the WordPress integration. It is also possible to publish landing pages directly on your own domains, if you do not want them to be published on your WordPress blog. Instapage takes care of all your hosting needs.
Instapage works well for many different projects. It can deliver downloads and gather leads through landing pages. Additionally, it can integrate your pages to a variety third-party services. However, there are limited options to sell products directly from your landing pages.
The main problem with Instapage is the decision about whether or not you can afford to spend $149 per month on a landing pages builder. Instapage can be a great choice if you’re able.
The Divi theme can be used by anyone who is already using WordPress, or intends to start. It costs $89. Web hosting is required to make your website live, although there are many affordable web hosts.
Divi and other WordPress page builders don’t have the same capabilities as Instapage. WordPress-based configurations may be better if you’re only planning to publish a few landing sites to increase your blog subscribers or promote your side business. Then, if your project takes off, you might want to consider switching to Instapage.
Instapage is the right choice if you feel you have the skills to create landing pages. Instapage Blog