If you want to start creating effective landing pages to generate more leads and sell more products, you’ve probably heard of Instapage. Instapage And Infusionsoft
It sounds like a competent product with a professional set modern landing page templates, and a powerful tool to build pages. It is however not as impressive as it seems. Is it capable of creating conversion-focused landing page with minimal effort? It is also worth the price.
These are the questions that we will be answering in our Instapage review.
This review will help determine if Instapage has the right landing page builder to suit your needs. It covers the key features and also shows how it works.
Let’s get started…
Instapage Video Review
Instapage is an online platform that allows you to publish and create landing pages.
Instapage is a tool that allows you to create conversion-focused landing sites, no matter if you have a website or not. It can help you get more leads, sell more products or encourage other actions from your visitors.
Instapage is a great tool for creating landing pages that promote your products or services. You can use visitor data such as heatmaps, analytics and split-testing to improve your landing page designs.
Before we move on to the section that explains exactly what Instapage does, how they interact and whether Instapage is easy to use, let’s take a look at why you might choose to build your landing pages with Instapage.
A collection of templates you can customize — You don’t need to start over or look for ideas when creating your next landing pages.
Intuitive landing site editor –Instapage’s drag & drop interface for building pages is simple and powerful.
Instapage is an effective tool for building forms — It’s easy to create customized forms for users to gather information that will help you ensure you capture the right leads on your landing pages.
Useful widget selection — In addition to the forms you can easily add other elements such as images or videos to your landing pages.
Tracking and reporting — With built-in analytics and heatmaps, as well as A/B testing and analytics tools, you can quickly determine what is working and optimize your landing pages to achieve better results.
Integration options — Instapage is able to connect to a wide variety of services using Zapier. This includes email marketing platforms like WordPress and many more.
Hosted system –Instapage hosts everything independently of your website, rather than using a WordPress landing page plugin. You can use your account to create landing pages for multiple projects and websites. Instapage allows you to publish landing pages quickly on your WordPress website.
We’ll get to the pricing details of Instapage later on in this review, but, if this sounds like the tool for you, there’s a 14-day free trial available.
Instapage’s overview should appeal to anyone who is looking for a powerful, yet user-friendly, landing page creator.
How effective have these features been implemented? Is it true that they live up to their claims? We will explore Instapage’s key features.
Instapage claims more than 200 templates. But, browsing the library revealed only 80.
Some templates, like the thank-you page templates, weren’t full landing page options. Don’t let the headline number of over 200 templates influence your decision.
The landing page library shows that the templates you have access to are high-quality and can be used for a variety of purposes.
The filters allow you to quickly search for the right type of template when creating a landing page.
Look at Instapage templates to get an idea of the target audience. These include signup forms for product sales, event registrations and app downloads.
However, because one of Instapage’s main selling points is its landing page editor, you’re not limited to using the templates in their default state — or even using a template at all.
DRAG-AND-DROP LANDING PAGE EDITOR
You can create your own landing page using either one of the templates or a blank canvas. Instapage’s landing pages editor is truly free.
Instapage’s page creator allows you to position elements anywhere on your page. The items on your page are not limited to a grid layout, column- and row-based structures; they can be moved around the canvas.
It can be overwhelming to not have any constraints and full creative freedom. Instapage helps you to overcome this by displaying helpful grids and markers as you move items around the page. This makes it easy to align your pages elements if needed.
A great feature of the page builder is the ability to display the distance between an item and other content. This makes it simple for perfectionists who want to place their elements on the page. Also, you can drag and drop items on the page to be snapped to an underlying grid layout.
This grid and the other indicators can be ignored, but it is helpful to have some guidelines when you arrange page elements.
You can preview your landing page in a new browser tab at any time while working in the page builder by clicking the preview button. The page builder uses a WYSIWYG interface so you don’t need to preview it as often. It should look exactly the same in the editor once it’s published.
Instapage makes it easy for you to modify the elements within your pages with its intuitive page builder interface. When you select an item on the page, it displays a few settings and an edit button.
Clicking the edit button will allow you to see the item’s properties and make any changes beyond those that are available on the floating bar.
If you’re going to be creating multiple landing pages for yourself or your clients, Instapage has a great timesaving feature you might like. You can create a collection of reusable assets or blocks that you can insert into your landing pages using Instablocks.
A custom testimonials block could be created with positive feedback by your customers. You can save it as an Instablock. You can then quickly insert the Instablock whenever you want to include testimonials in a landing page.
Instablocks are also useful for creating page headers, footers and calls-to-action. Instapage also includes many Instablock templates you can use to create your own assets.
If you’re wondering if you can update an Instablock in the library and then have those changes automatically applied to every instance of that block in your published pages, the answer is yes. You will need to upgrade to Instapage Enterprise License in order to use Global Blocks functionality.
LANDING PAGE WIDGETS
You can insert many elements to your landing pages quickly using the Instapage widgets. To add one, click on one the widget icons in Instapage editor’s sidebar and drag it onto the canvas.
The widget can then be moved about the page and edited. You can also set the action for a widget. This could be what happens when you click a button.
While there are some useful options, the widget selection is probably Instapage’s weakest point, especially when compared to WordPress page builders like Divi Builder and Elementor. You can use Instapage to add the following widgets to your landing pages:
- Horizontal, Vertical and Horizontal Lines
- HTML widgets
You can make your own pricing tables or testimonial panels with Instapage by combining the text, image, and headlines widgets, but it’s not as convenient as being able to add a ready-made purpose-built widget to your page. Although there are pre-built pricing charts and other elements included in page templates, it is not as easy to add them to your pages as having ready-made widgets.
Instablock, which was mentioned previously, allows you to create elements such as a call-to-action or pricing table, and then save it for later use on any page.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage makes landing pages mobile-friendly by default. However, in the editor, you can switch to the mobile view of a page you’re working on and make changes that only mobile users will see.
Instapage supports the concept of different landing pages for smartphone and desktop users. Two completely different versions of the same page cannot be created. Instead, you can simply hide elements that you don’t want mobile users to see.
Instapage’s page builder is very powerful. The interface is simple and easy to use. It also allows for a lot more flexibility in positioning items. If you need help aligning your pages elements, it will also provide helpful guidance. The lack of pre-built elements or widgets is disappointing, but most items can be created by hand and saved for later use.
LANDING PAGE PUBLISHING OPTIONS
Instapage allows you to publish your landing pages.
- It can be published on your domain.
- It is published via a WordPress website that uses a free plugin.
- It was published on Drupal’s website.
Instapage demo domains can be used to test landing pages. However, you should not run campaigns from landing pages published in this way. Instead, use a domain already registered elsewhere.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
After connecting your WordPress account and Instapage account to your WordPress website, you will be able to select the landing pages you want from the available options. Instapage landing pages should be accessible through a dropdown menu within your WordPress dashboard.
You can choose to display an Instapage page on your WordPress website as a landing page or a page with 404 errors.
You should be able to view that landing page on your WordPress website once you’ve selected a page, entered a URL for it, and clicked the Publish button. The process for publishing landing pages on a Drupal site is similar. Instapage And Infusionsoft
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
You can publish landing pages on websites built with WordPress or Drupal. Additionally, your pages will be available online using a domain you have registered.
Instapage has instructions for most of the most popular domain registrars to help you connect your domain to your Instapage. There is also a wealth of documentation on the website that goes into greater detail about the process.
You can connect an unlimited number of domains and subdomains to your Instapage account, allowing you to publish up to 30 landing page experiences at once on the Business plan (more on the Enterprise plan), across multiple domains or WordPress and Drupal websites.
You can also download landing page templates and share them with Instapage users. They can edit them and post them to their accounts.
INSTAPAGE INTEGRATION OPTIONS
Your Instapage landing pages can be integrated with a variety of third-party solutions, such as analytics software, email marketing services, and webinar providers. Instapage can be connected to Shopify and PayPal to allow you to collect payments online.
Zapier can be used to link your landing pages with even more services and apps. Instapage can be used to link your landing pages to specific services. Please review the integration documentation.
TRACKING, TESTING AND REPORTING
You can track the performance of your landing pages once you have it published. One option is to use the built-in heatmap tool to see what your visitors did while viewing your pages, such as where they clicked or how far they scrolled.
The heatmap can help you identify potential problems with your landing page. For example, buttons your visitors don’t recognize as buttons, or forms that are too far down your page beyond where most of your audience scrolls.
Heatmaps are not the only thing you can see. You can also view conversion rates for pages and other data that will help you to monitor their effectiveness. Google Analytics integrates with your site to provide you with additional information on how your pages perform.
Instapage lets you run A/B tests to your landing pages in order to get more conversions. You can create a copy by using the controls and then make modifications to the new page such as changing the call-to-action. Instapage then shows your visitors all versions of your page, so they can choose the one that performs best.
OTHER FEATURES OF INSTAPAGE
So far, we’ve seen what templates Instapage provides, how simple it is to create custom landing pages, and the options for publishing your pages, as well as a few other things you can do with this tool.
Instapage on the other hand has many more features that have made it one the most popular and effective landing page creator and lead generation services.
These are some of these characteristics:
- Multi-user collaboration is possible. Users can work together on the same landing pages and keep track on communication and changes.
- The ability to integrate with Google AdWords in order to view advertising data within your Instapage dashboard.
- A large online documentation library to help you get the most out of Instapage.
- Google AMP landingpage creation support is available.
To see all Instapage features, visit the Plans page. Instapage And Infusionsoft
This review should have provided you with enough information to make an informed decision about Instapage. If you’re not convinced, you can take advantage of the 14-day trial to see if it is right for you. You will need to enter your payment information in order to be billed automatically when the trial expires. Cancelling is easy.
Instapage offers two options for signing up if you love the trial.
Instapage Business Plan is available. It costs $199 a month or $149 if it’s paid annually. Paying annually requires an initial payment of $1,788, but represents a 25% savings over monthly payments.
A customized Enterprise plan is also available, tailored to your exact requirements with pricing that suits your configuration. After a conversation with the sales team, your customized Enterprise plan will be tailored to your specific needs.
On the Instapage pricing page, you can see exactly what is included in the Business plan as well as the extras available to Enterprise customers.
Instapage Pros and Cons
Instapage has many benefits, including the ability to create landing pages or generate leads. But is it right in your case?
Before we close our review, let’s take a look at some of Instapage’s greatest features and drawbacks.
- This collection of landing page templates is professional looking.
- The ability to deliver files and sell products through your landing pages.
- This is a simple, but effective landing page creator.
- There are many options available for publishing landing pages.
- You can find a variety of tools and reporting data that will help you optimize your pages.
- Instapage offers many great features for client collaboration and teamwork.
- We offer excellent mobile support to assist in the creation of mobile-friendly landing sites.
- There are many helpful resources online, and you can also get support via live chat.
- There aren’t many landing page templates, as there are with Leadpages.
- A business plan covers 30,000 unique visitors per year, 30 published landing-page experiences, five workspaces, five team members, and five workspaces.
- It is expensive and not suitable for new website owners.
These features and drawbacks will help to decide whether Instapage can be your best landing page builder.
Final Thoughts Instapage And Infusionsoft
Instapage is a powerful landing page creator and publishing tool, as you can see.
You should have no trouble creating the right type of landing pages for your project thanks to the starter templates and advanced page builder.
Instapage and its free plugin make publishing landing pages to WordPress easy with a WordPress integration that is well-implemented. However, as previously discussed, publishing landing pages on your own domains is just as simple if you don’t want to publish them on your WordPress website. Instapage manages all aspects of your hosting.
Instapage can be used to create a variety projects. This is due to its ability for landing pages to collect leads and deliver downloads. However, some readers may be put off by the slightly limited options for selling products directly through your landing pages.
Despite all of its great features, the main stumbling block will be deciding whether you can justify spending $149 or more per month on a landing page builder. Instapage should be considered if you have the budget.
The Divi theme can be used by anyone who is already using WordPress, or intends to start. It costs $89. While you will need to pay web hosting for your site to go online, there are great web hosts that are affordable.
Divi and other WordPress pages builders may not have all the features that Instapage has. However, if you only want to publish a few landing pages to increase blog subscribers or start promoting your side hustle, a WordPress-based configuration may make more financial sense. Instapage may be an option, but this is only if your project becomes successful.
Instapage is the right choice if you feel you have the skills to create landing pages. Instapage And Infusionsoft