Instapage is the best platform to help you create effective landing pages and increase sales. Instapage Acuity
This product certainly looks capable, with a strong page builder tool and a professional collection of modern landing pages templates. Is it, however, as good as it appears? And will it be able to assist you in creating conversion-focused landing pages with minimal effort? Given its high price, is it worth the investment?
These are the questions that we will be answering in our Instapage review.
This review will help decide if Instapage’s landing page creator is right for you. We cover both the main features and a look at how it works.
Let’s get started…
Instapage Video Review
Instapage, a cloud-based platform, includes everything you need for creating and publishing landing pages.
Regardless of whether you already have a website or an online presence, Instapage allows you to create conversion-focused landing pages to help you generate more leads, sell more products, or elicit some other action from your visitors.
Instapage is a great tool for creating landing pages that promote your products or services. Split-testing tools, analytics, heatmaps, and heatmaps allow you to make landing page designs that are more effective by leveraging visitor data.
Before we get into the main section which covers Instapage’s features and their interactions, and whether Instapage may be simple to use, here is a quick overview of reasons you might want to choose this landing-page builder.
A library of customizable templates – With more than 80 high-quality templates, you won’t ever have to start from scratch again.
Intuitive landing site editor –Instapage’s drag & drop interface for building pages is simple and powerful.
Instapage is a powerful form builder. It allows you to easily create custom forms that collect user information.
Useful widget selection — In addition to the forms you can easily add other elements such as images or videos to your landing pages.
Tracking and reporting – With the built in analytics, heatmap and A/B test tools, it’s easy to quickly see what’s working and how you can optimize your landing page for better results.
Integration options — Instapage has many integration options, such as Zapier which allows it to connect with a variety of services like email marketing platforms, WordPress, etc.
Hosted system –Instapage hosts everything on its own, instead of using a WordPress plugin. Your account can be used for creating landing pages for multiple sites and projects. Instapage, on the other hand, allows you to quickly publish landing pages on your WordPress website.
Instapage’s pricing details are covered later in this review. If this sounds like the tool you want, there’s a free 14-day trial.
Anyone looking to create a landing page with Instapage should find the above Instapage overview appealing.
But how well have those features been put in place? Do they live up the hype? Let’s take a deeper look at Instapage’s key functions.
The Instapage marketing content claims that there are more than 200 templates to choose from, but browsing the library revealed that there were only about 80.
Some templates, like the thank-you page templates, weren’t full landing page options. Don’t let the headline number of over 200 templates influence your decision.
You can see that the templates are high quality and serve a wide range.
The filters make it easy to quickly identify the template that you want when creating a new landingpage.
Instapage’s targeted audience can be easily identified by reviewing the templates for signup forms, event registrations and app downloadings.
Instapage’s main selling proposition is its landingpage editor. It allows you to modify the templates and even delete them.
DRAG-AND-DROP LANDING PAGE EDITOR
Instapage allows you to create a unique landingpage, whether you start with a blank canvas (or one of the templates). Instapage’s landingpage editor allows you to be free.
Instapage’s Page Builder allows you position your elements anywhere in the page. This is unlike any other WordPress page builders. Instead of being limited to a grid layout of columns and rows-based structures, your items can be moved anywhere on the page — even on top of one another.
It can be overwhelming to not have any constraints and full creative freedom. Instapage makes it easy to arrange your elements on the page by providing helpful grids and markers that you use when you move items about the page.
One of the best features in the page builder tool is the display of distances between items. This allows perfectionists to position page elements easily. Additionally, items can be gently snapped to the grid layout by being dragged and dropped around the page.
Although you can ignore the grid and other indicators, it’s helpful to have some guidance when organizing page elements.
You can preview your landing page in a new browser tab at any time while working in the page builder by clicking the preview button. You won’t need to preview your design often, however, since the page builder offers a WYSIWYG interface. Your design should look exactly like it did in the editor after it’s been published.
Instapage allows you to easily modify the pages’ elements using its page builder interface. The page will display a few settings as well as an edit button when you click on an item.
Clicking the edit button will allow you to see the item’s properties and make any changes beyond those that are available on the floating bar.
Instapage is a great tool for creating multiple landing page templates for clients and yourself. Instablocks allows you to create a set of reusable assets (or blocks) that can be used in any of your landing pages.
A custom testimonials block could be created with positive feedback by your customers. You can save it as an Instablock. You can then quickly insert the Instablock whenever you want to include testimonials in a landing page.
Instablocks are also useful for creating page headers, footers and calls-to-action. Furthermore, Instapage includes a variety of Instablock templates that you can use as starting points for your own assets.
You might be curious if it is possible to update an Instablock within the library and have those changes automatically applied in all instances of that Instablock on your published pages. You will need to upgrade to Instapage Enterprise License in order to use Global Blocks functionality.
LANDING PAGE WIDGETS
Instapage widgets allow you to quickly add elements to your landing page designs. Click on any of the widget icons located in the Instapage editor’s sidebar menu and drag it onto your canvas.
You can move the widget around and edit its appearance and contents. A widget can be assigned an action, such as when a button gets clicked.
Instapage offers many useful options. But the widget selection is one of Instapage’s weakest points, especially in comparison to WordPress page builders such Divi Builder and Elementor. Instapage can be used to add these widgets to landing pages:
- Lines for Horizontal and Vertical Transport
- HTML widgets
You can add ready-made testimonials, pricing tables and sliders to your pages with a modern WordPress plugin such as Elementor.
Instapage lets you create your own pricing tables or testimonial panel by combining the text and image widgets. But it’s not as simple as being able add a purpose-built, ready-made widget to your page. While there are already pre-built pricing sheets and other elements available in the page templates, you won’t be able to drag and drop them onto your pages.
Instablock allows you to save an element for reuse on other pages, such as a pricing or call-to action, using the feature mentioned above.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage defaults all landing pages are mobile-friendly. In the editor, however, you can switch to the mobile version of the page you are working on, and make changes that only mobile customers will see.
So, if the idea of displaying slightly different versions of your landing pages depending on whether your visitors are using a smartphone or a desktop device sounds appealing, Instapage supports it. Two completely different versions of the same page cannot be created. Instead, you can hide the elements that you don’t want mobile customers to see.
Instapage has a very powerful page builder. It is easy to use and allows you to position items with great flexibility. You can also get help if you need to align page elements precisely. It is disappointing that there are not pre-built elements and widgets, but you can create most items by hand and save them for later.
LANDING PAGE PUBLISHING OPTIONS
Instapage gives you several publishing options once you have created your landing page.
- It can be published on your domain.
- It is published to a WordPress site using a free plugin.
- It was published to a Drupal website.
Instapage demo domains are also available for testing landing pages. However it is not recommended that campaigns be run on landing pages published in this fashion. Instead, you should register another domain.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
It’s easy to publish an Instapage website landing page. After you have installed the free plugin, all that is required to link your WordPress site with your Instapage Account is to enter a few easy-to-remember details.
After connecting your WordPress website and Instapage account, you can simply select which landing page you want to publish on your site from the available options. All landing pages that you have published in Instapage will be available via a dropdown menu on your WordPress dashboard.
You can choose to display an Instapage page on your WordPress website as a landing page or a page with 404 errors.
Once you have chosen a page, entered a URL and clicked the Publish button, you should be able view that landing page in your WordPress website. It’s a similar process to publish landing pages on Drupal websites. Instapage Acuity
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
You can publish landing pages on websites built with WordPress or Drupal. Additionally, your pages will be available online using a domain you have registered.
Instapage contains instructions for many of most popular registrars. These will assist with connecting your domain quickly to your Instapage Account. The website also has a lot of documentation that provides more information about the process.
Instapage lets you connect unlimited number of subdomains and domains. You can publish as many landing page experiences as you like on the Enterprise plan.
You can also download landingpages and share with Instapage members, who can edit and then publish them in their own accounts.
INSTAPAGE INTEGRATION OPTIONS
Integrations with third-party software such as email marketing services and analytics software can be made possible by Instapage landing pages. Instapage can be connected to Shopify and PayPal to allow you to collect payments online.
Instapage can also be integrated with Zapier to connect your landing pages to even more apps and services. You can connect your landing page to a specific service by reading the integration documentation.
TRACKING, TESTING AND REPORTING
After you’ve published a landing page, you can begin tracking its performance. One option is to use the built-in heatmap tool to see what your visitors did while viewing your pages, such as where they clicked or how far they scrolled.
If your landing page doesn’t generate as many leads, the heatmap might reveal potential issues such as buttons that visitors aren’t recognising as buttons or forms that are too far below the page’s main scrolling area.
To monitor the effectiveness of your pages, heatmaps can be used to show conversion rates and other analytics data. Google Analytics integrates with your site to provide you with additional information on how your pages perform.
Instapage lets you run A/B tests to your landing pages in order to get more conversions. You can create a copy by using the controls and then make modifications to the new page such as changing the call-to-action. Instapage will then show your visitors the various versions of your page to see which one performs the best.
OTHER FEATURES OF INSTAPAGE
We’ve seen the Instapage templates, the ease of creating landing pages and publishing them, along with a few other features that you can do using this tool.
Instapage on the other hand has many more features that have made it one the most popular and effective landing page creator and lead generation services.
These are just a few of the characteristics:
- The ability for multiple users to collaborate on a project and work on the same landing pages while keeping track of communication and changes made.
- Integration with Google AdWords to view advertising data in your Instapage dashboard
- Large online documentation library that will help you make the most of Instapage.
- Google AMP landing page creation can be supported.
For a complete list of Instapage features, please visit the plans page. Instapage Acuity
This review should have helped you decide if Instapage is right to you. If you are still unsure, you can try the trial offer for free for 14 day. You will need to enter your payment information in order to be billed automatically when the trial expires. Cancelling is easy.
Instapage is available in two forms if the trial appeals to you.
Instapage Business is one option. It costs $199 per monthly or $149 per calendar year. A one-time payment, $1,788, is required to secure your account. This will save you 25% over monthly payments.
You can also choose a custom Enterprise Plan that is customized to your specific needs and priced according to your configuration. Following a call with the sales team, your personalized Enterprise plan will be configured to meet your needs.
The Instapage pricing pages will show you exactly what the Business plan includes and the extras that Enterprise customers have.
Instapage Pros and Cons
Instapage is a powerful tool for creating landing pages and generating leads, but is it right for you?
Before we close our review, let’s take a look at some of Instapage’s greatest features and drawbacks.
- This collection of landing page templates is professional looking.
- You will be able to sell files through your landing pages.
- Easy to use, yet powerful, landing page generator.
- Publishing landing pages is easy with many options.
- You can find a variety of tools and reporting data that will help you optimize your pages.
- Instapage offers many great features for client collaboration and teamwork.
- Mobile support is available to help you create mobile-friendly landing pages.
- There is a lot of helpful online documentation, as well as a responsive live chat support channel.
- There aren’t nearly as many landing-page templates as other tools, like Leadpages.
- 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members are all part of the business plan.
- Its high cost makes it inappropriate for inexperienced website owners.
These advantages and disadvantages will help you decide whether Instapage landing page creator is right for you.
Final Thoughts Instapage Acuity
As you can see, Instapage is an extremely capable landing page builder and publishing tool.
The starter templates and advanced pages builder will help you create the perfect type of landing page for your project.
Instapage, a free plugin that allows you to publish landing pages on WordPress sites, has a well-implemented WordPress integration. You can also publish landing pages from your own domains as well, just like we mentioned previously. To keep things simple, Instapage handles all of your hosting needs.
Instapage can be used for many projects because it allows you to download and collect leads via landing pages. You can also integrate your pages with third-party services. However, there are limited options to sell products directly from your landing pages.
It has many great features. The problem is deciding if you can justify spending $149 per month to use a landing page creator. Instapage can be a great choice if you’re able.
Access to Divi, the powerful WordPress theme for only $89. You will need to pay web hosting to get your website online. However, there are excellent, low-cost web hosts.
Divi and other WordPress site builders may not offer all that Instapage offers. However, if you only want to publish a few landing pages to increase blog subscribers or start promoting your side hustle, a WordPress-based configuration may make more financial sense. If your project is successful, then you may want to switch to Instapage.
Instapage, however, should be on your top list if it’s something you want. Instapage Acuity