Instapage A/B Testing: 2022 Pros & Cons

Instapage is an excellent tool for creating landing pages that convert more leads into sales. Instapage A/B Testing

This product certainly looks capable, with a strong page builder tool and a professional collection of modern landing pages templates. But does it really look as good as it sounds? It will help you to create conversion-focused landing webpages with minimum effort. Is it also worth the money, given the relatively high price?

These are the questions that we will be answering in our Instapage review.

This review will help you decide if Instapage is the best landing page builder for your project by covering the main features as well as a look at what it’s like to use it.

Let’s get started…

 

Instapage Video Review


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Instapage Overview


Instapage offers everything you need to start creating and publishing landing page. It is cloud-based.

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Instapage is a tool that allows you to create conversion-focused landing sites, no matter if you have a website or not. It can help you get more leads, sell more products or encourage other actions from your visitors.

Instapage makes it easy to create landing pages that are effective, regardless of your message or coding experience. Split-testing tools and analytics are just a few of the many features that Instapage offers. They allow you to use visitor information to increase the effectiveness your landing page designs.

Before we move to the crucial section about Instapage, which explains what it can do and how these features interact with each other, and whether Instapage has a simple user interface, let us give you a brief overview of why this landing page creator might be a good choice for you:

A library of customizable templates — With over 80 high-quality templates to choose from, you’ll never have to start from scratch or look for ideas for your next landing page.

Intuitive landing-page editor –Instapage’s drag-and drop interface is powerful and easy to use, regardless of whether you need to start from a blank canvas or make changes to one of the many templates.

Instapage is an effective form builder. It makes it easy to create custom forms to collect user information. This will ensure that you are capturing the right kind of leads for your landing pages.

It’s useful to select widgets — you can add additional elements to landing pages such as images, videos and buttons.

Tracking and reporting — You can quickly identify what is working and optimize landing pages to get better results with the heatmap and A/B testing tools.

Integration options — Instapage can connect using Zapier to many services including email marketing platforms and WordPress.

Hosted system –Instapage hosts all of your content independently from your WordPress website. Your account can be used to create landing pages for multiple websites and projects. Instapage is a WordPress plugin that allows you to quickly create landing pages.

Instapage pricing information will be covered in the review. But, if this sounds like the right tool for you, then there is a 14 day free trial.

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Instapage Features


If you are looking for an easy-to-use landing page builder, the Instapage overview should appeal to you.

How effective have these features been implemented? What do they actually do? We’ll find out by looking deeper into Instapage’s key features.

INSTAPAGE TEMPLATES

The Instapage marketing content claims that there are more than 200 templates to choose from, but browsing the library revealed that there were only about 80.

Some of the templates, such as the thank you page templates, were not full landing page options either, so don’t let the headline figure of more than 200 templates sway your decision.

Instapage-Template-Library

The templates you have access, however, are excellent quality and cover many objectives.

Instapage-Landing-Page-Example

The filters are a great way to quickly locate the right template for you when creating a brand new landing page.

Instapage A/B Testing

Look at Instapage templates to get an idea of the target audience. These include signup forms for product sales, event registrations and app downloads.

However, because one of Instapage’s main selling points is its landing page editor, you’re not limited to using the templates in their default state — or even using a template at all.

DRAG-AND-DROP LANDING PAGE EDITOR

The Instapage editor lets you create unique landing pages, no matter if you use one of the templates or a blank canvas. Instapage’s landing page editor is characterized by freedom.

Instapage-Editor-Interface

Instapage’s page creator allows you to position elements anywhere on your page. Instead of being limited to a grid layout of columns and rows-based structures, your items can be moved anywhere on the page — even on top of one another.

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It can be overwhelming to not have restrictions and full creative freedom. To help combat this, Instapage displays helpful markers and grids as you move items around the page, providing an easy way to line up your page elements if desired.

Instapage-Editor-Grid

A nice feature in page builders is the ability for you to move items around. The distance between the item and any other content on the page is displayed. This makes it very easy for perfectionists, such as page designers, to position their elements. The page can also be rearranged by dragging and dropping items.

Instapage-Editor-Markers

While you may ignore this grid or other indicators, it can help to have some direction when placing page elements.

By clicking the preview button, you can view your landing page from any browser tab. Because the page builder is WYSIWYG, you don’t have to view your design as often as it appears in the editor.

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CUSTOMIZATION OPTIONS

Instapage’s page builder interface makes it easy to customize the elements that make up your pages. A few settings are available when you choose an item from the page.

Instapage-Editor-Edit-Bar

By clicking the edit button, you can see the item’s properties in the side panel and make changes that go beyond what’s available on the floating toolbar.

Instapage-Editor-Controls

To further customize the appearance of your landing pages, you can add custom CSS. You can also add custom JavaScript to your landing pages to add extra functionality.

INSTABLOCKS

Instapage is a great tool for creating multiple landing page templates for clients and yourself. You can use Instablocks to create a list of reusable assets that you can add to any of your landing page.

Instapage-Instablocks-My-Blocks

For example, you could create a block of testimonials with positive feedback from customers and save it to Instablock. This will allow you to quickly insert an Instablock in your landing page whenever you need testimonials.

Instapage-Instablocks-Templates

Instablocks also allow you to create page headers or footers, call-to-actions, and other elements you can use with Instapage. Instapage comes with a number of Instablock templates, which you can use as a starting point for your own assets.

You may be wondering whether you can update an Instablock from the library, and have the changes applied to all instances of the block in your published pages. The answer is yes. Instapage Enterprise license is required to access the Global Blocks functionality.

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LANDING PAGE WIDGETS

Instapage widgets make it easy to insert various elements into landing page designs. To add one to your page, simply click on one of the widget icons in the Instapage editor’s sidebar menu, and it will be dropped onto the canvas.

Instapage-Widget-Menu

You can then move it around the page and begin editing its appearance and content. You can also define the action associated with a widget, such as what happens when a button is clicked.

Instapage offers many useful options. But the widget selection is one of Instapage’s weakest points, especially in comparison to WordPress page builders such Divi Builder and Elementor. Instapage allows you to add the following widgets on your landing pages.

    • Headlines
    • Paragraphs
  • Formulas
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Horizontal and Vertical lines
  • Timers
  • HTML widgets

You can add ready-made testimonials, pricing tables and sliders to your pages with a modern WordPress plugin such as Elementor.

Instapage allows you to create your own testimonial panels or pricing tables by combining text, image and headlines widgets. However, it is not as easy as adding a purpose-built widget to your pages. Although there are pre-built pricing charts and other elements included in page templates, it is not as easy to add them to your pages as having ready-made widgets.

Instablock is a feature that allows you create elements, such a pricing table or call to action, and save them for future use.

MOBILE-FRIENDLY PAGE DESIGNS

All landing pages created with Instapage by default are mobile-friendly. However, the editor lets you switch to the mobile-friendly view of any page you are currently working on. You can make changes that only users with mobile devices will see.

Instapage-Editor-Mobile-View

So, if the idea of displaying slightly different versions of your landing pages depending on whether your visitors are using a smartphone or a desktop device sounds appealing, Instapage supports it. You can’t create two different pages. Instead, you can simply hide elements that you don’t want mobile users to see.

Instapage’s page builder is very powerful. It is easy to use and allows you to position items with great flexibility. You can also get help if you need to align page elements precisely. Although the lack of pre-built elements is disappointing, many items can be easily created and saved to save for later.

LANDING PAGE PUBLISHING OPTIONS

Instapage offers several publishing options after you have created a landing page.

  • You can publish it at your own domain.
  • It is published to a WordPress site using a free plugin.
  • It was published to a Drupal website.

Although you can test your landing pages using an Instapage demo site, it is not recommended to run campaigns on landing pages published this way. Instead, you should register another domain.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

It is extremely simple to publish an Instapage landing page on your WordPress website. After installing the free plugin, you’ll need to link your WordPress site to your Instapage account by entering a few easily accessible details.

After linking your WordPress website with Instapage, you can select the landing page that you want to publish from the list of options. Any landing pages you’ve created and published in Instapage should be accessible via a dropdown menu in your WordPress dashboard.

Instapage-WordPress-Plugin

Instapage pages can be added to WordPress websites as landing pages, 404 error pages or homepages.

After selecting a page to publish, you will be able see the landing page on your WordPress site. You can publish landing pages to a Drupal website following a similar process. Instapage A/B Testing

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

In addition to publishing landing pages on a website built with WordPress or Drupal, you can make your pages available online by using a domain name you’ve registered.

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Instapage contains instructions for many of most popular registrars. These will assist with connecting your domain quickly to your Instapage Account. This website has extensive documentation that provides additional information.

Instapage-Custom-Domain

Instapage gives you the ability to connect unlimited numbers of domains and/or subdomains to your Instapage account. This allows you to publish up-30 landing page experiences at one time on the Enterprise and Business plans.

You can also download landingpages and share with Instapage members, who can edit and then publish them in their own accounts.

INSTAPAGE INTEGRATION OPTIONS

Your Instapage landing pages can be integrated with a variety of third-party solutions, such as analytics software, email marketing services, and webinar providers. Instapage can be connected to Shopify and PayPal to allow you to collect payments online.

Zapier can be used to link your landing pages with even more services and apps. Instapage can be used to link your landing pages to specific services. Please review the integration documentation.

TRACKING, TESTING AND REPORTING

After publishing a landing page you can begin to track its performance. The built-in heatmap tool can be used to see what visitors did while they were viewing your pages. It will show you where they clicked and how far down they scrolled.

If your landing page doesn’t generate as many leads, the heatmap might reveal potential issues such as buttons that visitors aren’t recognising as buttons or forms that are too far below the page’s main scrolling area.

In addition to heatmaps, you can see your pages’ conversion rates and other analytics data to help you monitor their effectiveness. Google Analytics integrates with your site to provide you with additional information on how your pages perform.

Instapage lets you run A/B tests to your landing pages in order to get more conversions. You can create a copy by using the controls and then make modifications to the new page such as changing the call-to-action. Instapage will show you the different versions of your page so that you can see which version is most effective.

OTHER FEATURES OF INSTAPAGE

So far, we’ve seen what templates Instapage provides, how simple it is to create custom landing pages, and the options for publishing your pages, as well as a few other things you can do with this tool.

Instapage on the other hand has many more features that have made it one the most popular and effective landing page creator and lead generation services.

These are just a few of the characteristics:

  • Multi-user collaboration is possible. Users can work together on the same landing pages and keep track on communication and changes.
  • Integration with Google AdWords is possible to view advertising data on your Instapage dashboard.
  • Large online documentation library that will help you make the most of Instapage.
  • Google AMP landing pages can be created.

To see all Instapage features, visit the Plans page. Instapage A/B Testing

 

Instapage Pricing


This review should give you an idea of Instapage’s suitability for you. The trial offer allows you to test it free of charge for 14 days. To get the trial, enter your payment information. You’ll be automatically charged when the trial ends. Cancelling is also possible.

You can sign up for Instapage if you like the trial.

Instapage Business plans are available. They cost $199 per month or $149 per year if you pay annually. A one-time payment, $1,788, is required to secure your account. This will save you 25% over monthly payments.

instapage-pricing

There’s also a custom Enterprise plan that’s tailored to your specific requirements, with pricing that reflects your configuration. Your customized Enterprise plan will then be created after a consultation with the sales staff.

You can check the Instapage pricing webpage to see exactly what’s included in the Business plan, as well as any extras for Enterprise customers.

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Instapage Pros and Cons


Instapage is an effective tool for creating landing pages, and generating leads. But is it right for me?

Before we close our review, let’s take a look at some of Instapage’s greatest features and drawbacks.

INSTAPAGE PROS:

  • You will find a variety of professionally-designed landing page templates.
  • The ability to deliver files and sell products through your landing pages.
  • A simple but powerful landing page builder.
  • There are many options when it comes to publishing landing pages.
  • A wealth of data and tools are available to assist with optimizing your pages.
  • Features that make Instapage ideal for teamwork and client collaboration.
  • Mobile support is available to help you create mobile-friendly landing pages.
  • There is a lot of helpful online documentation, as well as a responsive live chat support channel.

INSTAPAGE CONS:

  • There aren’t many landing page templates, as there are with Leadpages.
  • The business plan includes 30,000 unique visitors each month, 30 published landing pages experiences, five workspaces, and five members of the team.
  • Its high pricing makes it unsuitable for inexperienced website owners.

These are the advantages and disadvantages that will help you decide if Instapage is the right landing page builder.

 

Final Thoughts Instapage A/B Testing


Instapage can be used to create landing pages and publish them, as you will see.

The starter templates and advanced pages builder will help you create the perfect type of landing page for your project.

Instapage is a WordPress plugin that makes publishing landing pages easy. Publishing landing pages on your own domain is possible, but it’s not as easy as publishing them on your WordPress site. Instapage provides all your hosting needs.

Instapage is suitable for a wide range of projects due to its ability to deliver downloads and collect leads through landing pages, as well as integrate your pages with a variety of third-party services. However, there are limited options to sell products directly from your landing pages.

It has many great features. The problem is deciding if you can justify spending $149 per month to use a landing page creator. Instapage should be considered if you have the budget.

For $89.95, WordPress users who are already using WordPress can access the Divi theme. This powerful theme includes a page builder tool, large templates library, split testing capabilities, and a growing list of templates. Web hosting is required to make your website live, although there are many affordable web hosts.

Divi and other WordPress pages builders may not have all the features that Instapage has. WordPress-based configurations may be better if you’re only planning to publish a few landing sites to increase your blog subscribers or promote your side business. If your project is successful, then you may want to switch to Instapage.

However, if you believe you’re ready for one of the best landing page builders available, Instapage should be at the top of your list. Instapage A/B Testing

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