If you want to start creating effective landing pages to generate more leads and sell more products, you’ve probably heard of Instapage. Instablock Instapage
This product certainly looks capable, with a strong page builder tool and a professional collection of modern landing pages templates. However, is it as effective as it appears to be? And will it be able to assist you in creating conversion-focused landing pages with minimal effort? Given its high price, is it worth the investment?
These are some of the questions we’ll be asking in this Instapage evaluation.
This review will help determine if Instapage has the right landing page builder to suit your needs. It covers the key features and also shows how it works.
Let’s get started…
Instapage Video Review
Instapage, a cloud-based platform, includes everything you need for creating and publishing landing pages.
Instapage can be used to create conversion-focused landingpages, regardless of whether your website is online or offline.
There’s no need for any coding or design experience, because Instapage’s features truly simplify the process of creating effective landing pages — regardless of what you’re trying to promote. Heatmaps, analytics, and split-testing tools, for example, allow you to use visitor data to improve the effectiveness of your landing page designs.
Let’s start with the most important section, which covers Instapage’s capabilities, how they interact, and whether Instapage makes it easy to use.
A collection of templates you can customize — You don’t need to start over or look for ideas when creating your next landing pages.
Intuitive landing site editor –Instapage’s drag & drop interface for building pages is simple and powerful.
Instapage is an effective tool for building forms — It’s easy to create customized forms for users to gather information that will help you ensure you capture the right leads on your landing pages.
You can use widget selection to make your landing pages more useful, including images and videos.
Tracking and reporting — With built-in analytics and heatmaps, as well as A/B testing and analytics tools, you can quickly determine what is working and optimize your landing pages to achieve better results.
Integration options — Instapage is able to connect to a wide variety of services using Zapier. This includes email marketing platforms like WordPress and many more.
Hosted system –Instapage hosts everything independently of your website, rather than using a WordPress landing page plugin. Your account can be used for creating landing pages for multiple sites and projects. Instapage, however, allows you quickly to publish landing page on your WordPress website.
Instapage’s price details will be addressed later in this review. However, if this sounds right for you, the 14 Day Free Trial is available .
The above overview of Instapage should be appealing to anyone looking for a powerful yet user-friendly landing page builder.
How well are these features actually working? Do they live up the hype? We’ll find out by looking deeper into Instapage’s key features.
Instapage claims more than 200 templates. But, browsing the library revealed only 80.
You might not be able to use all the templates (e.g., the thank you page templates) as full landing pages options.
You can see that the templates are high quality and serve a wide range.
You can quickly locate the type of template that you are looking for when you create a new landing webpage with the filters.
The templates that cover signup forms, product sales, event registrations, app downloads, and product sales can give you a clear idea of Instapage’s target market.
Instapage’s main selling proposition is its landingpage editor. It allows you to modify the templates and even delete them.
DRAG-AND-DROP LANDING PAGE EDITOR
The Instapage editor lets you create unique landing pages, no matter if you use one of the templates or a blank canvas. Instapage’s landing page editor is characterized by freedom.
Instapage’s page builder, unlike even the most advanced WordPress page builders, allows you to position your elements anywhere on the page. The page builder does not restrict you to a grid layout.
It can feel overwhelming to be free from any restrictions and allow for complete creativity. Instapage offers helpful markers and grids that you can use to move items around your page. It also makes it easy for you to line up page elements if necessary.
One really nice page builder feature is that as you move an item around, the distance between that item and the other page content is displayed, making it easy for perfectionists to position their page elements. You can drag and drop items to move them around on the page. They are then gently snapped to their underlying grid layout.
You can disregard the grid and other indicators but it is helpful to have some direction in arranging page elements.
Click the preview button to preview your landing pages in a new tab while you work in the page builder. The page builder uses a WYSIWYG interface so you don’t need to preview it as often. It should look exactly the same in the editor once it’s published.
You can easily customize the elements of your pages using the Instapage page creator interface. An edit button and a few settings can be found when you select an item from the page.
You can view the item’s attributes in the side panel by clicking on the edit button.
Instapage is a great tool for creating multiple landing page templates for clients and yourself. You can create a collection of reusable assets or blocks that you can insert into your landing pages using Instablocks.
For example, you can create a custom block with testimonials from your customers, and save it in Instablock. This allows you to insert Instablocks into landing pages whenever you need them.
Instablocks also allow you to create page headers or footers, call-to-actions, and other elements you can use with Instapage. Instapage offers a range of Instablock templates to help you create your own assets.
If you’re wondering if you can update an Instablock in the library and then have those changes automatically applied to every instance of that block in your published pages, the answer is yes. To use the Global Blocks functionality, you must upgrade to the more expensive Enterprise license of Instapage.
LANDING PAGE WIDGETS
You can insert many elements to your landing pages quickly using the Instapage widgets. To add one to your page, simply click on one of the widget icons in the Instapage editor’s sidebar menu, and it will be dropped onto the canvas.
It can then be moved around the page and edited as needed. You can also specify the action associated to a widget. For example, what happens when a button clicks.
There are some great options, but the widget selection is Instapage’s weakest link, especially when you compare it to WordPress page builders like Divi Builder or Elementor. Instapage lets you add the following widgets onto your landing pages.
- Horizontal and vertical lines
- HTML widgets
Instapage lets you create your own pricing tables or testimonial panel by combining the text and image widgets. But it’s not as simple as being able add a purpose-built, ready-made widget to your page. Pre-built pricing and other elements are available in the page templates. However adding them to your pages can be more difficult than using pre-made widgets that can be dragged and dropped onto your pages.
Thankfully, the previously mentioned Instablock feature allows you to create an element, such as a pricing table or call-to-action, then save it for reuse on any page when needed.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage makes landing pages mobile-friendly by default. The editor allows you to switch to the mobile view for a page that you are currently working on. This will allow you make changes that only you and mobile users can see.
Instapage supports the idea to display slightly different versions on landing pages depending upon whether people are using a smartphone or desktop. Two completely different versions of the same page cannot be created. Instead, you can simply hide elements that you don’t want mobile users to see.
The Instapage page builder is extremely powerful. The interface is not only simple to use, but it also gives you a lot of flexibility when it comes to positioning items, while also providing helpful assistance if you want to precisely align your page elements. The lack of pre-built elements or widgets is disappointing, but most items can be created by hand and saved for later use.
LANDING PAGE PUBLISHING OPTIONS
After you’ve created a landing page with Instapage, you have a few publishing options, which include:
- You can publish it on your own domain.
- It is published using a WordPress plugin.
- It was published on a Drupal website.
Instapage demodomains allow you to test your landing page designs, but it is not advised that you run campaigns using landing pages published on this site. Instead, you should register another domain.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
It is extremely simple to publish an Instapage landing page on your WordPress website. Once you have installed the plugin, you will need to link your WordPress website to your Instapage account.
After connecting your WordPress account and Instapage account to your WordPress website, you will be able to select the landing pages you want from the available options. Any landing pages you’ve created and published in Instapage should be accessible via a dropdown menu in your WordPress dashboard.
Instapage pages can be published to your WordPress website in a variety of formats. You can choose whether they are displayed as landing pages, 404 error pages, or your homepage.
Once you have chosen a page, entered a URL and clicked the Publish button, you should be able view that landing page in your WordPress website. It’s a similar process to publish landing pages on Drupal websites. Instablock Instapage
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
A domain name that you’ve registered can be used to publish landing pages on WordPress or Drupal websites.
Instapage has instructions for most of the most popular domain registrars to help you connect your domain to your Instapage. This website has extensive documentation that provides additional information.
Instapage allows you to connect unlimited subdomains and domains to your account. This will allow you to publish up 30 landing page experiences simultaneously on the Business plan (more information on the Enterprise plan), across multiple domains, WordPress and Drupal websites.
You can also download landing webpages and share them on Instapage. Other Instapage users can edit and publish them in the accounts.
INSTAPAGE INTEGRATION OPTIONS
Integrations with third-party software such as email marketing services and analytics software can be made possible by Instapage landing pages. Instapage can be connected to Shopify and PayPal to allow you to collect payments online.
Zapier is another integration that Instapage offers to make your landing pages more accessible to other apps and services. To connect your landing pages with a specific service, please read the integration documentation.
TRACKING, TESTING AND REPORTING
After you’ve published a landing page, you can begin tracking its performance. The built-in heatmap tool can be used to see what visitors did while they were viewing your pages. It will show you where they clicked and how far down they scrolled.
If your landing page doesn’t generate as many leads, the heatmap might reveal potential issues such as buttons that visitors aren’t recognising as buttons or forms that are too far below the page’s main scrolling area.
To monitor the effectiveness of your pages, heatmaps can be used to show conversion rates and other analytics data. Google Analytics integration provides additional information about your pages’ performance.
Instapage allows you to do A/B testing on landing pages to increase conversions. The controls allow you to create a copy of your landing page and then make any changes to it, such as changing call to action or the call to actions. Instapage will display the different versions of your landing page to show visitors which one is the most popular.
OTHER FEATURES OF INSTAPAGE
We have seen Instapage’s templates and how easy it is to create landing pages.
Instapage however, offers many other features that have allowed it to grow into one of today’s most popular lead generation and landing page creation services.
These are just a few of the characteristics:
- Multiple users can collaborate on the project and create the same landing pages. All communication is tracked and updated.
- Integration with Google AdWords is possible to view advertising data on your Instapage dashboard.
- A large online documentation library to help you get the most out of Instapage.
- Google AMP landing pages can be created.
Check out the plans page for a full list of Instapage functions. Instablock Instapage
This review should have provided you with enough information to make an informed decision about Instapage. You can still try Instapage for free for 14-days if you aren’t sure. You must provide your payment information to access the trial. After it expires you will be automatically billed. Cancelling is easy.
If you like the trial, there are two ways to sign up for Instapage.
Instapage Business is one option. It costs $199 per monthly or $149 per calendar year. Paying annually requires an initial payment of $1,788, but represents a 25% savings over monthly payments.
A custom Enterprise plan can also be created to meet your needs, and the pricing will reflect your configuration. Your customized Enterprise plan will then be created after a consultation with the sales staff.
On the Instapage pricing page, you can see exactly what is included in the Business plan as well as the extras available to Enterprise customers.
Instapage Pros and Cons
Instapage has many benefits, including the ability to create landing pages or generate leads. But is it right in your case?
Before we wrap up the review, here’s an overview of Instapage’s top features as well its potential drawbacks.
- This collection of landing page templates is professional looking.
- The ability to deliver files and sell products through your landing pages.
- It is an advanced, but easy landing page builder.
- Publishing landing pages is easy with many options.
- You can find a variety of tools and reporting data that will help you optimize your pages.
- Instapage has many features that allow for client and team collaboration.
- Excellent mobile support to assist you in creating mobile-friendly landing pages.
- You will find a lot of useful online documentation and a live chat support channel.
- There are not as many landing page templates available as with other tools like Leadpages.
- 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members are all part of the business plan.
- Its high cost makes it inappropriate for inexperienced website owners.
These features and drawbacks will help to decide whether Instapage can be your best landing page builder.
Final Thoughts Instablock Instapage
Instapage can be used to create landing pages and publish them, as you will see.
The advanced page builder and starter templates will make it easy to create the perfect landing pages for your project.
The WordPress integration is well-implemented, so publishing landing pages on your WordPress website is simple with Instapage and its free plugin. It is also possible to publish landing pages directly on your own domains, if you do not want them to be published on your WordPress blog. Instapage provides all your hosting needs.
Instapage is suitable for a wide range of projects due to its ability to deliver downloads and collect leads through landing pages, as well as integrate your pages with a variety of third-party services. Some users may find it difficult to sell products through your landing pages.
It has many great features. The problem is deciding if you can justify spending $149 per month to use a landing page creator. Instapage is highly recommended if you are able.
Access to Divi, the powerful WordPress theme for only $89. Web hosting is required to make your website live, although there are many affordable web hosts.
Divi and other WordPress page builders don’t have the same capabilities as Instapage. However, if you only want to publish a few landing pages to increase blog subscribers or start promoting your side hustle, a WordPress-based configuration may make more financial sense. Instapage might be a better option if your project succeeds.
Instapage is a great landing page builder if you are ready. Instablock Instapage