Hubspot Landing Page Vs Instapage: 2022 Pros & Cons

If you want to start creating effective landing pages to generate more leads and sell more products, you’ve probably heard of Instapage. Hubspot Landing Page Vs Instapage

It certainly sounds like a capable product, with a professional set of modern landing page templates and a powerful page builder tool. It is however not as impressive as it seems. What about creating conversion-focused landing sites with minimal effort? It is also worth the price.

These are the questions we’ll be answering in this Instapage review.

This review will help you decide if Instapage is the best landing page builder for your project by covering the main features as well as a look at what it’s like to use it.

Let’s get started…

 

Instapage Video Review


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Instapage Overview


Instapage is a cloud-based platform which includes everything needed to create and publish landing pages.

Instapage-Review-Landing-Page-Builder

Instapage can be used to create conversion-focused landingpages, regardless of whether your website is online or offline.

Instapage features make it simple to create effective landing pages, no matter what your goal is. You can use visitor data such as heatmaps, analytics and split-testing to improve your landing page designs.

Before we get to the important section that covers exactly what Instapage can do, how those features interact, and whether or not Instapage is simple to use, here’s a quick rundown of why you might choose this landing page builder:

A collection of templates you can customize — You don’t need to start over or look for ideas when creating your next landing pages.

Intuitive landing page editor –Instapage’s drag-and-drop page builder interface is powerful yet simple to use, whether you want to start with a blank canvas or edit one of the many templates.

Instapage is an effective tool for building forms — It’s easy to create customized forms for users to gather information that will help you ensure you capture the right leads on your landing pages.

Useful widget selection – In addition to forms, you can easily include other elements to your landing page, such as images and videos.

Tracking and reporting — With the built-in analytics, heatmap, and A/B testing tools, you can quickly see what is and isn’t working, and then optimize your landing pages for better results.

Integration options — Instapage is able to connect to a wide variety of services using Zapier. This includes email marketing platforms like WordPress and many more.

Hosted system –Instapage hosts everything independent of your website and not using a WordPress landing pages plugin. Your account can be used to create landing pages for multiple websites and projects. Instapage is a WordPress plugin that allows you to quickly create landing pages.

Instapage’s price details will be addressed later in this review. However, if this sounds right for you, the 14 Day Free Trial is available .

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Instapage Features


Instapage is a powerful and user-friendly landingpage builder.

How well are these features actually working? Are they worth the hype? Let’s take a deeper look at Instapage’s key functions.

INSTAPAGE TEMPLATES

The Instapage marketing content claims that there are more than 200 templates to choose from, but browsing the library revealed that there were only about 80.

Some of the templates such as the thankyou page templates were not fully landing page options.

Instapage-Template-Library

The templates you have access, however, are excellent quality and cover many objectives.

Instapage-Landing-Page-Example

The filters are a great way to quickly locate the right template for you when creating a brand new landing page.

Hubspot Landing Page Vs Instapage

The templates that cover signup forms, product sales, event registrations, app downloads, and product sales can give you a clear idea of Instapage’s target market.

Instapage’s main selling factor is its landing-page editor. However, the template can be used in any other state than their default.

DRAG-AND-DROP LANDING PAGE EDITOR

Instapage editor makes it easy to create a landing page, regardless of whether you are starting with a blank canvas or using one of our templates. In fact, the key word when describing the Instapage landing page editor is probably freedom.

Instapage-Editor-Interface

Instapage’s Page Builder allows you position your elements anywhere in the page. This is unlike any other WordPress page builders. The page builder does not restrict you to a grid layout.

Instapage-Editor-Stacked

It can feel overwhelming to be free from any restrictions and allow for complete creativity. Instapage helps you to overcome this by displaying helpful grids and markers as you move items around the page. This makes it easy to align your pages elements if needed.

Instapage-Editor-Grid

One really nice page builder feature is that as you move an item around, the distance between that item and the other page content is displayed, making it easy for perfectionists to position their page elements. Additionally, items can be gently snapped to the grid layout by being dragged and dropped around the page.

Instapage-Editor-Markers

This grid and the other indicators can be ignored, but it is helpful to have some guidelines when you arrange page elements.

The preview button allows you to view your landing page in a different browser tab. However, because the page builder has a WYSIWYG interface, you won’t have to preview your design as often because it should look exactly as it does in the editor when it’s published.

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CUSTOMIZATION OPTIONS

Instapage makes it easy for you to modify the elements within your pages with its intuitive page builder interface. An edit button and a few settings can be found when you select an item from the page.

Instapage-Editor-Edit-Bar

By clicking the edit button, you can see the item’s properties in the side panel and make changes that go beyond what’s available on the floating toolbar.

Instapage-Editor-Controls

To make your landing page design more precise, you can add custom CSS elements to the page elements. You can also add custom JavaScript to your landing pages to add extra functionality.

INSTABLOCKS

Instapage offers a time-saving feature that can be useful if you are creating multiple landing pages for clients or yourself. You can create a collection of reusable assets or blocks that you can insert into your landing pages using Instablocks.

Instapage-Instablocks-My-Blocks

For example, you can create a custom block with testimonials from your customers, and save it in Instablock. This allows you to insert Instablocks into landing pages whenever you need them.

Instapage-Instablocks-Templates

Instablocks may also be used for page headers, feeters, calls-to action, and other pages that you create with Instapage. Instapage offers a range of Instablock templates to help you create your own assets.

It is possible to update an Instablock in your library and have the changes applied automatically to all instances of that block within your published pages. Instapage Enterprise license is required to access the Global Blocks functionality.

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LANDING PAGE WIDGETS

Instapage widgets allow you to quickly add elements to your landing page designs. Click on any of the widget icons located in the Instapage editor’s sidebar menu and drag it onto your canvas.

Instapage-Widget-Menu

It can then be moved around the page and edited as needed. You can also specify the action associated to a widget. For example, what happens when a button clicks.

While there are some useful options, the widget selection is probably Instapage’s weakest point, especially when compared to WordPress page builders like Divi Builder and Elementor. Instapage can be used to add these widgets to landing pages:

    • Headlines
    • Paragraphs
  • Forms
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Horizontal and vertical lines
  • Timers
  • HTML widgets

You can use a modern WordPress page-builder plugin to add readymade sliders and testimonials to your pages.

You can make your own pricing tables or testimonial panels with Instapage by combining the text, image, and headlines widgets, but it’s not as convenient as being able to add a ready-made purpose-built widget to your page. There are some pre-built pricing tables and other elements in the page templates to save you time, but adding them to your pages isn’t as simple as having ready-made widgets that you can drag and drop onto your pages.

Instablock, which was mentioned previously, allows you to create elements such as a call-to-action or pricing table, and then save it for later use on any page.

MOBILE-FRIENDLY PAGE DESIGNS

By default, all landing pages created by Instapage are mobile-friendly. However, the editor lets you switch to the mobile-friendly view of any page you are currently working on. You can make changes that only users with mobile devices will see.

Instapage-Editor-Mobile-View

So, if the idea of displaying slightly different versions of your landing pages depending on whether your visitors are using a smartphone or a desktop device sounds appealing, Instapage supports it. There are no two versions of a page that can be made. Instead, you can hide the elements that you don’t want mobile customers to see.

Instapage’s page builders are extremely powerful. The interface is extremely easy to use. The lack of pre-built elements or widgets is disappointing, but most items can be created by hand and saved for later use.

LANDING PAGE PUBLISHING OPTIONS

Instapage allows you to publish your landing pages.

  • You can publish it at your own domain.
  • It is published on a WordPress website using a free plugin.
  • It was published to a Drupal website.

Instapage demo domains are also available for testing landing pages. However it is not recommended that campaigns be run on landing pages published in this fashion. Instead, you should register another domain.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

Publishing an Instapage landingpage on your WordPress site is easy. After installing the free plugin, you’ll need to link your WordPress site to your Instapage account by entering a few easily accessible details.

Once you have connected your WordPress website to your Instapage account you can choose which landing page you wish to publish on your site. Instapage landing pages should be accessible through a dropdown menu within your WordPress dashboard.

Instapage-WordPress-Plugin

You can choose to display an Instapage page on your WordPress website as a landing page or a page with 404 errors.

Once you’ve chosen a landing page and entered a URL for the page, click on the Publish button. A similar process is used to publish landing pages in Drupal. Hubspot Landing Page Vs Instapage

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

In addition to publishing landing pages on a website built with WordPress or Drupal, you can make your pages available online by using a domain name you’ve registered.

Instapage-Landing-Pages

Instapage contains instructions for many of most popular registrars. These will assist with connecting your domain quickly to your Instapage Account. This website has extensive documentation that provides additional information.

Instapage-Custom-Domain

Instapage gives you the ability to connect unlimited numbers of domains and/or subdomains to your Instapage account. This allows you to publish up-30 landing page experiences at one time on the Enterprise and Business plans.

You can also download landing page templates and share them with Instapage users. They can edit them and post them to their accounts.

INSTAPAGE INTEGRATION OPTIONS

Your Instapage landing pages can be integrated with a variety of third-party solutions, such as analytics software, email marketing services, and webinar providers. If you wish to promote products using Instapage, connect your landing pages with Shopify ecommerce stores or PayPal to collect online payments.

Zapier allows you to integrate Instapage with Zapier, allowing you to connect your landing page to many more apps and services. Instapage integration documentation can help you determine if your landing pages can be connected to a particular service.

TRACKING, TESTING AND REPORTING

You can track the performance of your landing pages once you have it published. One way to track your visitors’ actions while viewing your pages is to use their built-in heatmap. This will allow you to see where they clicked, how far they scrolled, and other information.

The heatmap may help to identify any issues with your landing pages. It could be that visitors aren’t seeing buttons or forms on the page.

Heatmaps are not the only thing you can see. You can also view conversion rates for pages and other data that will help you to monitor their effectiveness. Google Analytics integration will give you more information about the performance of your pages.

Instapage offers the ability to perform A/B test on landing pages to improve conversion rates. The controls allow you to create a copy of your landing page and then make any changes to it, such as changing call to action or the call to actions. Instapage will show you the different versions of your page so that you can see which version is most effective.

OTHER FEATURES OF INSTAPAGE

We have already seen Instapage’s landing page templates. The options for publishing pages are easy.

Instapage has many additional features which have made it one of the most popular and powerful landing page and lead generation tools available.

These characteristics include:

  • Multi-user collaboration is possible. Users can work together on the same landing pages and keep track on communication and changes.
  • You can integrate with Google AdWords and view advertising data from your Instapage dashboard.
  • This large online documentation library will assist you in getting the most from Instapage.
  • Google AMP landingpage creation is supported.

Check out the plans page for a full list of Instapage functions. Hubspot Landing Page Vs Instapage

 

Instapage Pricing


This review should have helped you decide if Instapage is right to you. If you’re still not sure, you can use the trial offer to try it for free for 14 days. To access the trial, you must enter your payment information so that you can be automatically billed when it expires, but canceling is simple.

You can sign up for Instapage if you like the trial.

Instapage Business is one option. It costs $199 per monthly or $149 per calendar year. A one-time payment, $1,788, is required to secure your account. This will save you 25% over monthly payments.

instapage-pricing

There’s also a custom Enterprise plan that’s tailored to your specific requirements, with pricing that reflects your configuration. After speaking with the sales department, your personal Enterprise plan can be customized to suit your needs.

You can view the Instapage pricing page to see what features are included in each Business plan and the additional options available for Enterprise customers.

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Instapage Pros and Cons


Instapage has many benefits, including the ability to create landing pages or generate leads. But is it right in your case?

Before we close our review, let’s take a look at some of Instapage’s greatest features and drawbacks.

INSTAPAGE PROS:

  • There are many professional-looking templates for landing pages.
  • Your landing pages can be used to send files or sell products.
  • A simple but powerful landing page builder.
  • Publishing landing pages is easy with many options.
  • You have a lot of tools and data to help you optimize your pages.
  • Instapage has many features that allow for client and team collaboration.
  • Excellent mobile support to assist you in creating mobile-friendly landing pages.
  • There is a lot of helpful online documentation, as well as a responsive live chat support channel.

INSTAPAGE CONS:

  • There are not as many landing page templates available as with other tools like Leadpages.
  • It has 30,000 visitors per month, 30 landing page experiences published, five workspaces and five team members.
  • Its high pricing makes it unsuitable for inexperienced website owners.

These benefits and disadvantages can help you decide if Instapage the best landing page maker for you.

 

Final Thoughts Hubspot Landing Page Vs Instapage


Instapage is a highly capable landing page maker and publishing tool.

With the help and the advanced page builder, it should be easy to create the right kind of landing pages for you project.

The WordPress integration is well-implemented, so publishing landing pages on your WordPress website is simple with Instapage and its free plugin. Publishing landing pages on your own domain is possible, but it’s not as easy as publishing them on your WordPress site. Instapage takes care of all your hosting needs.

Instapage is suited for a wide variety of projects thanks to its ability deliver downloads, collect leads through landing page and integrate pages with various third-party service providers. However, some readers may be put off by the slightly limited options for selling products directly through your landing pages.

The main problem with Instapage is the decision about whether or not you can afford to spend $149 per month on a landing pages builder. Instapage should be considered if you have the budget.

The Divi theme can be used by anyone who is already using WordPress, or intends to start. It costs $89. While you will need to pay web hosting for your site to go online, there are great web hosts that are affordable.

Divi and other WordPress pages builders may not have all the features that Instapage has. WordPress-based configurations may be better if you’re only planning to publish a few landing sites to increase your blog subscribers or promote your side business. Instapage may be an option, but this is only if your project becomes successful.

Instapage is the right choice if you feel you have the skills to create landing pages. Hubspot Landing Page Vs Instapage

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