How To Switch From Instapage To WordPress Landing Page: 2022 Pros & Cons

Instapage is the best platform to help you create effective landing pages and increase sales. How To Switch From Instapage To WordPress Landing Page

It sounds like a competent product with a professional set modern landing page templates, and a powerful tool to build pages. It is however not as impressive as it seems. What about creating conversion-focused landing sites with minimal effort? Is the high price worth it?

These are the questions that we will be answering in our Instapage review.

This review will help answer the question “Is Instapage the best landing page maker?” by covering both the main features and how it is used.

Let’s get started…

 

Instapage Video Review


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Instapage Overview


Instapage is a cloud-based platform which includes everything needed to create and publish landing pages.

Instapage-Review-Landing-Page-Builder

Instapage can be used to create conversion-focused landingpages, regardless of whether your website is online or offline.

Instapage features make it simple to create effective landing pages, no matter what your goal is. Heatmaps, analytics, and split-testing tools, for example, allow you to use visitor data to improve the effectiveness of your landing page designs.

Let’s start with the most important section, which covers Instapage’s capabilities, how they interact, and whether Instapage makes it easy to use.

You can access a library of high-quality templates that you can customize — There are over 80 templates available to choose from so you don’t have to start again or search for inspiration for your next landing page.

Intuitive landing-page editor –Instapage’s drag-and drop interface is powerful and easy to use, regardless of whether you need to start from a blank canvas or make changes to one of the many templates.

Instapage is an effective form builder. It makes it easy to create custom forms to collect user information. This will ensure that you are capturing the right kind of leads for your landing pages.

Useful widget selection — in addition to the forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.

Tracking & reporting — Use the integrated analytics, heatmaps and A/B-testing tools to quickly assess what is and isn’t working on your landing pages, then optimize them for improved results.

Integration options — Instapage is able to connect to a wide variety of services using Zapier. This includes email marketing platforms like WordPress and many more.

Hosted system –Instapage hosts everything independently of your website, rather than using a WordPress landing page plugin. You can create landing pages from your account for multiple projects or websites. Instapage is a WordPress plugin that allows you to quickly create landing pages.

Instapage’s price details will be addressed later in this review. However, if this sounds right for you, the 14 Day Free Trial is available .

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Instapage Features


Anyone looking to create a landing page with Instapage should find the above Instapage overview appealing.

But how well have those features been put in place? What do they actually do? Let’s take a deeper look at Instapage’s key functions.

INSTAPAGE TEMPLATES

Instapage claims more than 200 templates. But, browsing the library revealed only 80.

Some of the templates such as the thankyou page templates were not fully landing page options.

Instapage-Template-Library

As you can see, however, the templates that you have access are very high-quality and cover a wide variety of goals.

Instapage-Landing-Page-Example

You can quickly locate the type of template that you are looking for when you create a new landing webpage with the filters.

How To Switch From Instapage To WordPress Landing Page

The templates that cover signup forms, product sales, event registrations, app downloads, and product sales can give you a clear idea of Instapage’s target market.

Instapage’s main selling point is its landing page editor. You can use the templates in any state you like, or even create your own.

DRAG-AND-DROP LANDING PAGE EDITOR

You can create your own landing page using either one of the templates or a blank canvas. Instapage’s landing page editor is characterized by freedom.

Instapage-Editor-Interface

Instapage’s Page Builder allows you position your elements anywhere in the page. This is unlike any other WordPress page builders. Instead of being restricted to a grid layout or a column and row-based structure, the items on your page can be moved anywhere on the canvas — even on top of each other.

Instapage-Editor-Stacked

It can be overwhelming to not have any constraints and full creative freedom. Instapage offers helpful markers and grids that you can use to move items around your page. It also makes it easy for you to line up page elements if necessary.

Instapage-Editor-Grid

The best thing about the page builder is its ability to show the distance between items and other pages. This makes it easier for perfectionists when positioning their page elements. Additionally, items can be gently snapped to the grid layout by being dragged and dropped around the page.

Instapage-Editor-Markers

This grid and the other indicators can be ignored, but it is helpful to have some guidelines when you arrange page elements.

To preview your landing site in a new browser tab, click the preview button. However, because the page builder has a WYSIWYG interface, you won’t have to preview your design as often because it should look exactly as it does in the editor when it’s published.

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CUSTOMIZATION OPTIONS

The elements that comprise your pages are easily customizable using the Instapage page builder interface. An edit button and a few settings can be found when you select an item from the page.

Instapage-Editor-Edit-Bar

You can edit the properties of the item by clicking the edit link.

Instapage-Editor-Controls

To further customize the appearance of your landing pages, you can add custom CSS. You can add JavaScript to landing pages for extra functionality.

INSTABLOCKS

Instapage is a great tool for creating multiple landing page templates for clients and yourself. You can make a list of reusable assets and blocks to insert into your landing pages with Instablocks.

Instapage-Instablocks-My-Blocks

One way to do this is to create a custom testimonials section with customer feedback and save it as an Instablock. You can then quickly insert the Instablock whenever you want to include testimonials in a landing page.

Instapage-Instablocks-Templates

Instablocks can be used to create page headers and footers, calls to action, and any other Instapage elements that you wish to use on multiple pages. Instapage offers a range of Instablock templates to help you create your own assets.

You may be wondering whether you can update an Instablock from the library, and have the changes applied to all instances of the block in your published pages. The answer is yes. Instapage Enterprise must be upgraded to get the Global Blocks function.

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LANDING PAGE WIDGETS

Instapage widgets make it easy to insert various elements into landing page designs. To add one to your page, simply click on one of the widget icons in the Instapage editor’s sidebar menu, and it will be dropped onto the canvas.

Instapage-Widget-Menu

You can then move it around the page and begin editing its appearance and content. You can also define the action associated with a widget, such as what happens when a button is clicked.

Instapage offers many useful options. But the widget selection is one of Instapage’s weakest points, especially in comparison to WordPress page builders such Divi Builder and Elementor. Instapage lets you add the following widgets onto your landing pages.

    • Headlines
    • Paragraphs
  • Formulas
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Lines for Horizontal and Vertical Transport
  • Timers
  • HTML widgets

You can add ready-made sliders, testimonials, pricing tables, and many other items to your pages using a modern WordPress page builder plugin, such as Elementor or Thrive Content Builder.

Instapage lets you create your own pricing tables or testimonial panel by combining the text and image widgets. But it’s not as simple as being able add a purpose-built, ready-made widget to your page. There are some pre-built pricing tables and other elements in the page templates to save you time, but adding them to your pages isn’t as simple as having ready-made widgets that you can drag and drop onto your pages.

Thankfully, the previously mentioned Instablock feature allows you to create an element, such as a pricing table or call-to-action, then save it for reuse on any page when needed.

MOBILE-FRIENDLY PAGE DESIGNS

By default, all landing pages created by Instapage are mobile-friendly. You can change to mobile view in the editor and make any changes only mobile users can see.

Instapage-Editor-Mobile-View

Instapage supports the idea of showing slightly different versions of landing pages depending on whether visitors are using a mobile device or a desktop computer. However, you can’t make two completely different versions of a page. Instead, you can hide elements that you don’t wish mobile users to see.

Instapage’s page builder is very powerful. The interface is extremely easy to use. The lack of pre-built elements or widgets is disappointing, but most items can be created by hand and saved for later use.

LANDING PAGE PUBLISHING OPTIONS

Instapage allows you to publish your landing pages.

  • You can publish it on your own domain.
  • It is published using a WordPress plugin.
  • It was published on a Drupal website.

Instapage demo domains are also available for testing landing pages. However it is not recommended that campaigns be run on landing pages published in this fashion. You should instead use a domain you already own.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

It is extremely simple to publish an Instapage landing page on your WordPress website. After installing the plugin, connect your WordPress site to Instapage by entering a few details.

Once you have connected your WordPress website to your Instapage account you can choose which landing page you wish to publish on your site. Any landing pages you’ve created and published in Instapage should be accessible via a dropdown menu in your WordPress dashboard.

Instapage-WordPress-Plugin

Instapage pages are published to WordPress websites. You have the option of making them a landing page, error page or homepage.

Once you have chosen a page, entered a URL and clicked the Publish button, you should be able view that landing page in your WordPress website. A similar process is used to publish landing pages in Drupal. How To Switch From Instapage To WordPress Landing Page

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

Not only can you publish landing pages to a WordPress or Drupal website, but you can also make them available online with a domain name that has been registered.

Instapage-Landing-Pages

To assist you in quickly connecting your domain to your Instapage account, Instapage displays instructions for many of the most popular registrars. There is also a wealth of documentation on the website that goes into greater detail about the process.

Instapage-Custom-Domain

Instapage allows you to connect unlimited subdomains and domains to your account. This will allow you to publish up 30 landing page experiences simultaneously on the Business plan (more information on the Enterprise plan), across multiple domains, WordPress and Drupal websites.

You can also download landing webpages and share them on Instapage. Other Instapage users can edit and publish them in the accounts.

INSTAPAGE INTEGRATION OPTIONS

Your Instapage landing pages can be integrated with a variety of third-party solutions, such as analytics software, email marketing services, and webinar providers. If you wish to promote products using Instapage, connect your landing pages with Shopify ecommerce stores or PayPal to collect online payments.

Zapier integration is also possible with Instapage to allow you to connect landing pages to more services and apps. You can connect your landing page to a specific service by reading the integration documentation.

TRACKING, TESTING AND REPORTING

After you’ve published a landing page, you can begin tracking its performance. To track the actions of your visitors while viewing your pages, you can use the built in heatmap tool.

The heatmap may help to identify any issues with your landing pages. It could be that visitors aren’t seeing buttons or forms on the page.

In addition to heatmaps, you can see your pages’ conversion rates and other analytics data to help you monitor their effectiveness. Google Analytics integration will give you more information about the performance of your pages.

Instapage also allows you to run A/B tests on your landing pages to help you get even more conversions from your visitors. You can copy a landing pages using the controls. Once you’ve done that, you can then modify the page to make it more appealing to your visitors, such a changing the call of action. Instapage will display the different versions of your landing page to show visitors which one is the most popular.

OTHER FEATURES OF INSTAPAGE

We have seen Instapage’s templates and how easy it is to create landing pages.

Instapage is a popular landing page design and lead generation service that offers a multitude of extra features.

These are just a few of the characteristics:

  • The ability to allow multiple users to collaborate on a single project and work together on the same landing page while keeping track and communicating with each other.
  • Integration with Google AdWords to view advertising data in your Instapage dashboard
  • A large online documentation library to help you get the most out of Instapage.
  • Google AMP landingpage creation support is available.

Visit the plans page to see the full list of Instapage features. How To Switch From Instapage To WordPress Landing Page

 

Instapage Pricing


This review should give you an idea of Instapage’s suitability for you. If you’re not convinced, you can take advantage of the 14-day trial to see if it is right for you. To access the trial, you must enter your payment information so that you can be automatically billed when it expires, but canceling is simple.

If you like the trial, there are two ways to sign up for Instapage.

Instapage Business Plan is available. It costs $199 a month or $149 if it’s paid annually. Paying annually requires an initial payment of $1,788, but represents a 25% savings over monthly payments.

instapage-pricing

You can also get a customized Enterprise plan, which is tailored to your requirements and with pricing that matches your configuration. After a conversation with the sales team, your customized Enterprise plan will be tailored to your specific needs.

You can check the Instapage pricing webpage to see exactly what’s included in the Business plan, as well as any extras for Enterprise customers.

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Instapage Pros and Cons


Instapage has many benefits, including the ability to create landing pages or generate leads. But is it right in your case?

Before we close our review, let’s take a look at some of Instapage’s greatest features and drawbacks.

INSTAPAGE PROS:

  • A nice selection of professional-looking landing page templates.
  • Your landing pages can be used to send files or sell products.
  • An advanced but simple landing page builder.
  • There are many ways to publish landing pages.
  • There is a wealth of reporting data and tools available to assist you in optimizing your pages.
  • Features that make Instapage ideal for teamwork and client collaboration.
  • Excellent mobile support to assist you in creating mobile-friendly landing pages.
  • There are many online resources and also a live chat support.

INSTAPAGE CONS:

  • There aren’t as many templates for landing pages as there are for other tools such as Leadpages.
  • 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members are all part of the business plan.
  • Its high cost makes it inappropriate for inexperienced website owners.

These advantages and disadvantages will help you decide whether Instapage landing page creator is right for you.

 

Final Thoughts How To Switch From Instapage To WordPress Landing Page


Instapage is both a landing page builder as well as a publishing tool.

The starter templates and advanced pages builder will help you create the perfect type of landing page for your project.

Instapage and its free plugin make publishing landing pages to WordPress easy with a WordPress integration that is well-implemented. As we have already discussed, you can publish landing pages on your domains if they are not published on your WordPress website. To keep things simple, Instapage handles all of your hosting needs.

Instapage can be used for many projects because it allows you to download and collect leads via landing pages. You can also integrate your pages with third-party services. Some readers may be put off though by the limited possibilities for selling products directly through your landing page.

The main problem with Instapage is the decision about whether or not you can afford to spend $149 per month on a landing pages builder. Instapage is highly recommendable if you can.

For $89.95, WordPress users who are already using WordPress can access the Divi theme. This powerful theme includes a page builder tool, large templates library, split testing capabilities, and a growing list of templates. Web hosting is required to make your website live, although there are many affordable web hosts.

Divi and other WordPress page builders don’t have the same capabilities as Instapage. A WordPress-based setup may be more cost-effective if you are only looking to create a few landing pages for your side hustle or increase your blog subscribers. Instapage is another option that you could consider if your project grows.

Instapage, however, should be on your top list if it’s something you want. How To Switch From Instapage To WordPress Landing Page

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