Instapage is a platform that allows you to create landing pages that generate leads and sell more products. How To Publish On Instapage
It certainly sounds like a capable product, with a professional set of modern landing page templates and a powerful page builder tool. But is it as great as it looks? What about creating conversion-focused landing sites with minimal effort? Is it also worth the money, given the relatively high price?
These are the questions that we will be answering in our Instapage review.
This review will help you decide if Instapage is the best landing page builder for your project by covering the main features as well as a look at what it’s like to use it.
Let’s get started…
Instapage Video Review
Instapage is a cloud-based platform which includes everything needed to create and publish landing pages.
Regardless of whether you already have a website or an online presence, Instapage allows you to create conversion-focused landing pages to help you generate more leads, sell more products, or elicit some other action from your visitors.
Instapage’s features are easy to use, so you don’t need any design or programming experience. Split-testing tools and analytics are just a few of the many features that Instapage offers. They allow you to use visitor information to increase the effectiveness your landing page designs.
Before we get to the important section that covers exactly what Instapage can do, how those features interact, and whether or not Instapage is simple to use, here’s a quick rundown of why you might choose this landing page builder:
A library of customizable templates – With more than 80 high-quality templates, you won’t ever have to start from scratch again.
Intuitive landing pages editor –Instapage’s drag and drop page builder interface makes it easy to create a new page or modify one of its many templates.
Instapage is a powerful form builder. It allows you to easily create custom forms that collect user information.
Useful widget selection – In addition to forms, you can easily include other elements to your landing page, such as images and videos.
Tracking and reporting – With the built in analytics, heatmap and A/B test tools, it’s easy to quickly see what’s working and how you can optimize your landing page for better results.
Integration options — Using Zapier, Instapage can connect to a wide range of services, including email marketing platforms, WordPress, and many others.
Hosted system –Instapage hosts everything independent of your website and not using a WordPress landing pages plugin. Your account can be used for creating landing pages for multiple sites and projects. Instapage, however, allows you quickly to publish landing page on your WordPress website.
Instapage pricing information will be covered in the review. But, if this sounds like the right tool for you, then there is a 14 day free trial.
The above overview of Instapage should be appealing to anyone looking for a powerful yet user-friendly landing page builder.
But how effective are those features? And do they live up to the hype? Let’s find out by delving deeper into Instapage’s key features.
Instapage’s marketing content claims there are more then 200 templates. But a quick look at the library revealed that there only were about 80.
Some of these templates, such the thank you pages templates, weren’t fully customizable landing page options.
The landing page library shows that the templates you have access to are high-quality and can be used for a variety of purposes.
When creating a new landing page, you can quickly find the type of template you’re looking for thanks to the filters.
You can get a good idea of who Instapage’s target audience is by looking at the templates that cover product sales, signup forms, event registrations, and app downloads.
Instapage’s main selling proposition is its landingpage editor. It allows you to modify the templates and even delete them.
DRAG-AND-DROP LANDING PAGE EDITOR
The Instapage editor lets you create unique landing pages, no matter if you use one of the templates or a blank canvas. Instapage’s landingpage editor allows you to be free.
Instapage’s page maker allows you to place your elements anywhere on the page, unlike other advanced WordPress page builders. Instead of being restricted to a grid layout or a column and row-based structure, the items on your page can be moved anywhere on the canvas — even on top of each other.
It can feel overwhelming to be free from any restrictions and allow for complete creativity. Instapage offers helpful markers and grids that you can use to move items around your page. It also makes it easy for you to line up page elements if necessary.
One really nice page builder feature is that as you move an item around, the distance between that item and the other page content is displayed, making it easy for perfectionists to position their page elements. Also, you can drag and drop items on the page to be snapped to an underlying grid layout.
While you are free to disregard this grid and other indicators, it is useful to have some direction when arranging the page elements.
To preview your landing site in a new browser tab, click the preview button. The WYSIWYG interface of the page builders means that you don’t have to constantly preview your design. Once it’s published, it will look exactly the way it looks in the editor.
You can easily customize the elements of your pages using the Instapage page creator interface. When you select an item on the page, it displays a few settings and an edit button.
You can view the item’s attributes in the side panel by clicking on the edit button.
Instapage is a great tool for creating multiple landing page templates for clients and yourself. You can use Instablocks to create a list of reusable assets that you can add to any of your landing page.
For example, you can create a custom block with testimonials from your customers, and save it in Instablock. You can then quickly insert the Instablock whenever you want to include testimonials in a landing page.
Instablocks also allow you to create page headers or footers, call-to-actions, and other elements you can use with Instapage. Instapage also includes many Instablock templates you can use to create your own assets.
If you’re wondering if you can update an Instablock in the library and then have those changes automatically applied to every instance of that block in your published pages, the answer is yes. Instapage Enterprise must be upgraded to get the Global Blocks function.
LANDING PAGE WIDGETS
Instapage widgets allow you to quickly add elements to your landing page designs. Click on any of the widget icons located in the Instapage editor’s sidebar menu and drag it onto your canvas.
It can then be moved around the page and edited as needed. You can also define the action associated with a widget, such as what happens when a button is clicked.
Instapage offers many useful options. But the widget selection is one of Instapage’s weakest points, especially in comparison to WordPress page builders such Divi Builder and Elementor. You can use Instapage to add the following widgets to your landing pages:
- Vertical and Horizontal lines
- HTML widgets
Instapage makes it easy to create pricing tables and testimonial panels. You can combine the text, image, headlines, and headlines widgets to make your own, but it’s less convenient than adding a pre-made, purpose-built widget. There are some pre-built pricing tables and other elements in the page templates to save you time, but adding them to your pages isn’t as simple as having ready-made widgets that you can drag and drop onto your pages.
Thankfully, the previously mentioned Instablock feature allows you to create an element, such as a pricing table or call-to-action, then save it for reuse on any page when needed.
MOBILE-FRIENDLY PAGE DESIGNS
By default, all landing pages created by Instapage are mobile-friendly. You can change to mobile view in the editor and make any changes only mobile users can see.
So, if the idea of displaying slightly different versions of your landing pages depending on whether your visitors are using a smartphone or a desktop device sounds appealing, Instapage supports it. Two completely different versions of the same page cannot be created. Instead, you can simply hide elements that you don’t want mobile users to see.
The Instapage page builder is extremely powerful. The interface is extremely easy to use. Although the lack of pre-built elements is disappointing, many items can be easily created and saved to save for later.
LANDING PAGE PUBLISHING OPTIONS
Once you have created a landing site with Instapage you have several publishing options.
- You can publish it on your own domain.
- It is published to a WordPress site using a free plugin.
- It was published on a Drupal website.
Instapage demo domains are also available for testing landing pages. However it is not recommended that campaigns be run on landing pages published in this fashion. Instead, register a domain from another source.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
Once you have connected your WordPress website to your Instapage account you can choose which landing page you wish to publish on your site. You can access any landing pages you’ve published in Instapage via a dropdown menu from your WordPress dashboard.
You can choose to display an Instapage page on your WordPress website as a landing page or a page with 404 errors.
Once you have chosen a page, entered a URL and clicked the Publish button, you should be able view that landing page in your WordPress website. A similar process is used to publish landing pages in Drupal. How To Publish On Instapage
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
Not only can you publish landing pages to a WordPress or Drupal website, but you can also make them available online with a domain name that has been registered.
To assist you in quickly connecting your domain to your Instapage account, Instapage displays instructions for many of the most popular registrars. This website has extensive documentation that provides additional information.
Instapage gives you the ability to connect unlimited numbers of domains and/or subdomains to your Instapage account. This allows you to publish up-30 landing page experiences at one time on the Enterprise and Business plans.
Download landing pages from Instapage and share them with others. Users can then edit and post them in their Instapage accounts.
INSTAPAGE INTEGRATION OPTIONS
Instapage landing page integrations allow you to integrate with many third-party solutions such as analytics software, email marketing service providers, and webinar providers. Connect your landing pages to Shopify or PayPal to receive payments online.
Zapier integration is also possible with Instapage to allow you to connect landing pages to more services and apps. To connect your landing pages with a specific service, please read the integration documentation.
TRACKING, TESTING AND REPORTING
Once you publish a landing site, you can track its performance. One option is to use the built-in heatmap tool to see what your visitors did while viewing your pages, such as where they clicked or how far they scrolled.
The heatmap may help to identify any issues with your landing pages. It could be that visitors aren’t seeing buttons or forms on the page.
To monitor the effectiveness of your pages, heatmaps can be used to show conversion rates and other analytics data. Integrating with Google Analytics provides you with even more information about how your pages perform.
Instapage also allows you to run A/B tests on your landing pages to help you get even more conversions from your visitors. You can create a copy using the controls. Then, you can make changes to the new landing page, such changing the call for action. Instapage will then show your visitors the various versions of your page to see which one performs the best.
OTHER FEATURES OF INSTAPAGE
So far, we’ve seen what templates Instapage provides, how simple it is to create custom landing pages, and the options for publishing your pages, as well as a few other things you can do with this tool.
Instapage is a popular landing page design and lead generation service that offers a multitude of extra features.
These are just a few of the characteristics:
- The ability for multiple users to collaborate on a project and work on the same landing pages while keeping track of communication and changes made.
- You can integrate with Google AdWords and view advertising data from your Instapage dashboard.
- You can access a large online documentation library to make the most of Instapage.
- Google AMP landing page creation can be supported.
You can see the complete list of Instapage features on the plans page. How To Publish On Instapage
This review should have helped you decide if Instapage is right to you. You can still try Instapage for free for 14-days if you aren’t sure. You must provide your payment information to access the trial. After it expires you will be automatically billed. Cancelling is easy.
Instapage offers two options for signing up if you love the trial.
Instapage Business is one option. It costs $199 per monthly or $149 per calendar year. Paying annually requires an initial payment of $1,788, but represents a 25% savings over monthly payments.
You can also get a customized Enterprise plan, which is tailored to your requirements and with pricing that matches your configuration. Your customized Enterprise plan will then be created after a consultation with the sales staff.
The Instapage pricing pages will show you exactly what the Business plan includes and the extras that Enterprise customers have.
Instapage Pros and Cons
Instapage can be a powerful tool to create landing pages and generate leads. But, is it right?
Before we finish our review, here’s a brief overview of Instapages best features and potential drawbacks.
- A nice selection of professional-looking landing page templates.
- You will be able to sell files through your landing pages.
- An advanced but simple landing page builder.
- Publishing landing pages is easy with many options.
- A wealth of data and tools are available to assist with optimizing your pages.
- Instapage features that are ideal for client collaboration and teamwork
- Mobile support is available to help you create mobile-friendly landing pages.
- There are many online resources and also a live chat support.
- There aren’t as many landing page templates as some other tools, such as Leadpages.
- A business plan covers 30,000 unique visitors per year, 30 published landing-page experiences, five workspaces, five team members, and five workspaces.
- Its high pricing makes it unsuitable for inexperienced website owners.
These advantages and disadvantages will help you decide whether Instapage landing page creator is right for you.
Final Thoughts How To Publish On Instapage
Instapage is a powerful landing page creator and publishing tool, as you can see.
The advanced page builder and starter templates will make it easy to create the perfect landing pages for your project.
Instapage and its free plugin make publishing landing pages to WordPress easy with a WordPress integration that is well-implemented. As we have already discussed, you can publish landing pages on your domains if they are not published on your WordPress website. Instapage takes care all of your hosting requirements.
Instapage is suitable for a wide range of projects due to its ability to deliver downloads and collect leads through landing pages, as well as integrate your pages with a variety of third-party services. Some readers may be put off though by the limited possibilities for selling products directly through your landing page.
Although Instapage has many amazing features, the key stumbling block is deciding whether it’s worth spending $149 per Month on a landing site builder. Instapage should be considered if you have the budget.
For $89.95, WordPress users who are already using WordPress can access the Divi theme. This powerful theme includes a page builder tool, large templates library, split testing capabilities, and a growing list of templates. While you will need to pay web hosting for your site to go online, there are great web hosts that are affordable.
Divi and other WordPress page builders don’t have the same capabilities as Instapage. A WordPress-based setup may be more cost-effective if you are only looking to create a few landing pages for your side hustle or increase your blog subscribers. Instapage is another option that you could consider if your project grows.
Instapage is one of the most popular landing page builders. How To Publish On Instapage