How To Improve Seo On Instapage: 2022 Pros & Cons

Instapage is a great tool to use to create landing pages that are more effective and generate more leads. How To Improve Seo On Instapage

This product sounds great, with professional-looking landing page templates and an excellent page builder tool. But is it as great as it looks? It will help you to create conversion-focused landing webpages with minimum effort. Given its high price, is it worth the investment?

These are the questions we’ll answer in our Instapage Review.

This review will help answer the question “Is Instapage the best landing page maker?” by covering both the main features and how it is used.

Let’s get started…

 

Instapage Video Review


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Instapage Overview


Instapage, a cloud-based platform, includes everything you need for creating and publishing landing pages.

Instapage-Review-Landing-Page-Builder

Instapage can be used to create conversion-focused landingpages, regardless of whether your website is online or offline.

There’s no need for any coding or design experience, because Instapage’s features truly simplify the process of creating effective landing pages — regardless of what you’re trying to promote. You can use visitor data such as heatmaps, analytics and split-testing to improve your landing page designs.

Before we get into the main section which covers Instapage’s features and their interactions, and whether Instapage may be simple to use, here is a quick overview of reasons you might want to choose this landing-page builder.

A library of customizable templates — With over 80 high-quality templates to choose from, you’ll never have to start from scratch or look for ideas for your next landing page.

Intuitive landing site editor –Instapage’s drag & drop interface for building pages is simple and powerful.

Effective form builder — Instapage makes it simple to create detailed custom forms for collecting user information to ensure you’re capturing the right type of leads with your landing pages.

Useful widget selection – In addition to forms, you can easily include other elements to your landing page, such as images and videos.

Tracking & reporting — Use the integrated analytics, heatmaps and A/B-testing tools to quickly assess what is and isn’t working on your landing pages, then optimize them for improved results.

Integration options — Instapage has many integration options, such as Zapier which allows it to connect with a variety of services like email marketing platforms, WordPress, etc.

Hosted system –Instapage hosts everything on its own, instead of using a WordPress plugin. Your account can be used to create landing pages for multiple websites and projects. Instapage, on the other hand, allows you to quickly publish landing pages on your WordPress website.

Instapage’s pricing details are covered later in this review. If this sounds like the tool you want, there’s a free 14-day trial.

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Instapage Features


Anyone looking to create a landing page with Instapage should find the above Instapage overview appealing.

But how well have those features been put in place? And do they live up to the hype? Let’s find out by delving deeper into Instapage’s key features.

INSTAPAGE TEMPLATES

Instapage’s marketing content claims there are more then 200 templates. But a quick look at the library revealed that there only were about 80.

You might not be able to use all the templates (e.g., the thank you page templates) as full landing pages options.

Instapage-Template-Library

As you can see, however, the templates that you have access are very high-quality and cover a wide variety of goals.

Instapage-Landing-Page-Example

The filters are a great way to quickly locate the right template for you when creating a brand new landing page.

How To Improve Seo On Instapage

Instapage’s targeted audience can be easily identified by reviewing the templates for signup forms, event registrations and app downloadings.

Instapage’s main selling point is its landing page editor. You can use the templates in any state you like, or even create your own.

DRAG-AND-DROP LANDING PAGE EDITOR

You can create your own landing page using either one of the templates or a blank canvas. Instapage’s landing page editor is characterized by freedom.

Instapage-Editor-Interface

Instapage’s Page Builder allows you position your elements anywhere in the page. This is unlike any other WordPress page builders. You don’t have to stick with a grid layout or a row- and column-based structure for your pages. Instead, you can move the elements on your page anywhere on the canvas.

Instapage-Editor-Stacked

It can be difficult to feel free and have no restrictions. Instapage helps you to overcome this by displaying helpful grids and markers as you move items around the page. This makes it easy to align your pages elements if needed.

Instapage-Editor-Grid

The best thing about the page builder is its ability to show the distance between items and other pages. This makes it easier for perfectionists when positioning their page elements. You can drag and drop items to move them around on the page. They are then gently snapped to their underlying grid layout.

Instapage-Editor-Markers

You can disregard the grid and other indicators but it is helpful to have some direction in arranging page elements.

You can preview your landing page in a new browser tab at any time while working in the page builder by clicking the preview button. However, because the page builder has a WYSIWYG interface, you won’t have to preview your design as often because it should look exactly as it does in the editor when it’s published.

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CUSTOMIZATION OPTIONS

Instapage allows you to easily modify the pages’ elements using its page builder interface. When you select an item on the page, it displays a few settings and an edit button.

Instapage-Editor-Edit-Bar

Click the edit button to view the item’s properties in the sidepanel and make modifications beyond the ones shown on the floating toolbar.

Instapage-Editor-Controls

If you have more specific requirements for your landing page design, you can add custom CSS to the page elements to further control their appearance. You can add JavaScript to landing pages for extra functionality.

INSTABLOCKS

Instapage’s time-saving feature is great if you plan to create multiple landing pages, either for your clients or yourself. Instablocks is a feature that allows you to create a library of reusable assets, or blocks, that you can insert into any of your landing pages.

Instapage-Instablocks-My-Blocks

One way to do this is to create a custom testimonials section with customer feedback and save it as an Instablock. This will allow you to quickly insert an Instablock in your landing page whenever you need testimonials.

Instapage-Instablocks-Templates

Instablocks can be used to create page headers and footers, calls to action, and any other Instapage elements that you wish to use on multiple pages. Instapage also includes many Instablock templates you can use to create your own assets.

If you are wondering if an Instablock can be updated in the library and those changes then applied to all instances that block in your published webpages, the answer is Yes. Instapage Enterprise must be upgraded to get the Global Blocks function.

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LANDING PAGE WIDGETS

Instapage widgets make it easy to insert various elements into landing page designs. To add one, click on one the widget icons in Instapage editor’s sidebar and drag it onto the canvas.

Instapage-Widget-Menu

You can then move it around the page and begin editing its appearance and content. You can also specify the action associated to a widget. For example, what happens when a button clicks.

Instapage offers many useful options. But the widget selection is one of Instapage’s weakest points, especially in comparison to WordPress page builders such Divi Builder and Elementor. Instapage makes it easy to add the following widgets into your landing pages.

    • Headlines
    • Paragraphs
  • Forms
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Horizontal and vertical lines
  • Timers
  • HTML widgets

You can add ready-made sliders, testimonials, pricing tables, and many other items to your pages using a modern WordPress page builder plugin, such as Elementor or Thrive Content Builder.

Instapage lets you create your own pricing tables or testimonial panel by combining the text and image widgets. But it’s not as simple as being able add a purpose-built, ready-made widget to your page. While there are already pre-built pricing sheets and other elements available in the page templates, you won’t be able to drag and drop them onto your pages.

Instablock’s feature, mentioned earlier, allows you the ability to create elements (such as a pricing list or call for action) and then save it so that it can be reused on any page.

MOBILE-FRIENDLY PAGE DESIGNS

All landing pages created with Instapage by default are mobile-friendly. The editor allows you to switch to the mobile view for a page that you are currently working on. This will allow you make changes that only you and mobile users can see.

Instapage-Editor-Mobile-View

Instapage supports the idea of showing slightly different versions of landing pages depending on whether visitors are using a mobile device or a desktop computer. You can’t create two different pages. Instead, you can hide elements that you don’t wish mobile users to see.

Instapage’s page builders are extremely powerful. The interface is simple and easy to use. It also allows for a lot more flexibility in positioning items. If you need help aligning your pages elements, it will also provide helpful guidance. Although there are no pre-built widgets or elements, most items can be made by hand and saved for later.

LANDING PAGE PUBLISHING OPTIONS

Instapage gives you several publishing options once you have created your landing page.

  • It is possible to publish it on your own website.
  • It is published on a WordPress blog using a free plugin.
  • It was published on a Drupal website.

Instapage demo domains can be used to test landing pages. However, you should not run campaigns from landing pages published in this way. Instead, you should register another domain.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

You can publish an Instapage page from your WordPress website in minutes. After downloading the plugin, you need to link your WordPress blog to your Instapage profile by entering some simple details.

After connecting your WordPress website and Instapage account, you can simply select which landing page you want to publish on your site from the available options. Any landing pages you’ve created and published in Instapage should be accessible via a dropdown menu in your WordPress dashboard.

Instapage-WordPress-Plugin

You can choose to display an Instapage page on your WordPress website as a landing page or a page with 404 errors.

Once you’ve chosen a landing page and entered a URL for the page, click on the Publish button. You can publish landing pages to a Drupal website following a similar process. How To Improve Seo On Instapage

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

A domain name that you’ve registered can be used to publish landing pages on WordPress or Drupal websites.

Instapage-Landing-Pages

Instapage offers instructions for many popular registrars that will assist you in connecting your domain to Instapage. You can also find extensive documentation on the website to help you understand the process.

Instapage-Custom-Domain

Instapage accounts can be connected to unlimited domains and subdomains. You can publish up to 30 landing pages experiences on the Enterprise or Business plans.

Download landing pages from Instapage and share them with others. Users can then edit and post them in their Instapage accounts.

INSTAPAGE INTEGRATION OPTIONS

Instapage landing page integrations allow you to integrate with many third-party solutions such as analytics software, email marketing service providers, and webinar providers. If you wish to promote products using Instapage, connect your landing pages with Shopify ecommerce stores or PayPal to collect online payments.

Zapier is another integration that Instapage offers to make your landing pages more accessible to other apps and services. You can connect your landing page to a specific service by reading the integration documentation.

TRACKING, TESTING AND REPORTING

Once you publish a landing site, you can track its performance. The built-in heatmap tool can be used to see what visitors did while they were viewing your pages. It will show you where they clicked and how far down they scrolled.

The heatmap can help you identify potential problems with your landing page. For example, buttons your visitors don’t recognize as buttons, or forms that are too far down your page beyond where most of your audience scrolls.

Heatmaps are not the only thing you can see. You can also view conversion rates for pages and other data that will help you to monitor their effectiveness. Google Analytics integration will give you more information about the performance of your pages.

Instapage offers the ability to perform A/B test on landing pages to improve conversion rates. You can create a copy by using the controls and then make modifications to the new page such as changing the call-to-action. Instapage will show you the different versions of your page so that you can see which version is most effective.

OTHER FEATURES OF INSTAPAGE

We have already seen Instapage’s landing page templates. The options for publishing pages are easy.

Instapage, on the other hand, has a plethora of additional features that have helped it to become one of the most powerful and popular landing page creation and lead generation services available today.

These characteristics include:

  • Multi-user collaboration is possible. Users can work together on the same landing pages and keep track on communication and changes.
  • Integration with Google AdWords is possible to view advertising data on your Instapage dashboard.
  • A large online documentation library to help you get the most out of Instapage.
  • Google AMP landing page creation can be supported.

Visit the plans page to see the full list of Instapage features. How To Improve Seo On Instapage

 

Instapage Pricing


This review should have helped you decide if Instapage is right to you. If you’re still not sure, you can use the trial offer to try it for free for 14 days. To access the trial, you must enter your payment information so that you can be automatically billed when it expires, but canceling is simple.

If you like the trial, there are two ways to sign up for Instapage.

Instapage Business plans can be purchased for $199 per mois or $149 per annum if they are paid annually. Annual payments require a one-time payment of $1,788, but offer a 25% discount over monthly payments.

instapage-pricing

You can also choose a custom Enterprise Plan that is customized to your specific needs and priced according to your configuration. Your customized Enterprise plan will then be created after a consultation with the sales staff.

The Instapage pricing pages will show you exactly what the Business plan includes and the extras that Enterprise customers have.

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Instapage Pros and Cons


Instapage is a powerful tool for creating landing pages and generating leads, but is it right for you?

Before we wrap up our review, here’s a quick rundown of some of Instapage’s best features, as well as some of its potential drawbacks:

INSTAPAGE PROS:

  • A great selection of professional-looking landing site templates.
  • Your landing pages will allow you to transfer files and sell product.
  • An advanced but simple landing page builder.
  • There are plenty of options for publishing landing pages.
  • There is a wealth of reporting data and tools available to assist you in optimizing your pages.
  • Instapage’s features make it ideal for client collaboration as well as teamwork.
  • You will receive excellent mobile support in order to create mobile-friendly landing page designs.
  • There are many online resources and also a live chat support.

INSTAPAGE CONS:

  • There aren’t as many templates for landing pages as there are for other tools such as Leadpages.
  • It has 30,000 visitors per month, 30 landing page experiences published, five workspaces and five team members.
  • Its high cost makes it inappropriate for inexperienced website owners.

These features and drawbacks will help to decide whether Instapage can be your best landing page builder.

 

Final Thoughts How To Improve Seo On Instapage


Instapage can be used to create landing pages and publish them, as you will see.

You should have no trouble creating the right type of landing pages for your project thanks to the starter templates and advanced page builder.

Instapage, a free plugin that allows you to publish landing pages on WordPress sites, has a well-implemented WordPress integration. As we have already discussed, you can publish landing pages on your domains if they are not published on your WordPress website. Instapage manages all aspects of your hosting.

Instapage can be used for many projects because it allows you to download and collect leads via landing pages. You can also integrate your pages with third-party services. However, there are limited options to sell products directly from your landing pages.

Although Instapage has many amazing features, the key stumbling block is deciding whether it’s worth spending $149 per Month on a landing site builder. If you can, Instapage is highly recommended.

If you already use WordPress or are planning to start, you can get access to the powerful Divi theme, which includes an impressive page builder tool, a large and growing library of templates, and split testing features, for just $89. Although you will need web hosting in order to put your website online, there are many great low-cost options.

Divi and other WordPress page builders don’t have the same capabilities as Instapage. If you just need to publish a few landing page to promote your side hustle or increase subscribers to your blog, a WordPress-based configuration might make more sense. Instapage might be a better option if your project succeeds.

However, if you believe you’re ready for one of the best landing page builders available, Instapage should be at the top of your list. How To Improve Seo On Instapage

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