Instapage is an excellent tool for creating landing pages that convert more leads into sales. How To Add Outer Glow To Text In Instapage
This sounds like a highly capable product. It has a set of professional landing page templates as well as a powerful page building tool. It is however not as impressive as it seems. And will it be able to assist you in creating conversion-focused landing pages with minimal effort? Given its high price, is it worth the investment?
These are some of the questions we’ll be asking in this Instapage evaluation.
This review will help decide if Instapage’s landing page creator is right for you. We cover both the main features and a look at how it works.
Let’s get started…
Instapage Video Review
Instapage is a cloud-based platform that includes everything you need to get started creating and publishing landing pages.
Regardless of whether you already have a website or an online presence, Instapage allows you to create conversion-focused landing pages to help you generate more leads, sell more products, or elicit some other action from your visitors.
Instapage features make it simple to create effective landing pages, no matter what your goal is. Split-testing tools, analytics, heatmaps, and heatmaps allow you to make landing page designs that are more effective by leveraging visitor data.
Let’s start with the most important section, which covers Instapage’s capabilities, how they interact, and whether Instapage makes it easy to use.
A library of customizable templates — With over 80 high-quality templates to choose from, you’ll never have to start from scratch or look for ideas for your next landing page.
Intuitive landing-page editor –Instapage’s drag-and drop interface is powerful and easy to use, regardless of whether you need to start from a blank canvas or make changes to one of the many templates.
Instapage is an effective tool for building forms — It’s easy to create customized forms for users to gather information that will help you ensure you capture the right leads on your landing pages.
Useful widget selection — in addition to the forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.
Tracking and reporting — With the built-in analytics, heatmap, and A/B testing tools, you can quickly see what is and isn’t working, and then optimize your landing pages for better results.
Integration options — Instapage can connect using Zapier to many services including email marketing platforms and WordPress.
Hosted system –Instapage hosts everything independent of your website and not using a WordPress landing pages plugin. You can use your account to create landing pages for multiple projects and websites. Instapage allows you to publish landing pages quickly on your WordPress website.
Instapage’s pricing details are covered later in this review. If this sounds like the tool you want, there’s a free 14-day trial.
The above overview of Instapage should be appealing to anyone looking for a powerful yet user-friendly landing page builder.
But how effective are those features? What do they actually do? We’ll find out by looking deeper into Instapage’s key features.
The Instapage marketing content claims that there are more than 200 templates to choose from, but browsing the library revealed that there were only about 80.
Some of the templates, such as the thank you page templates, were not full landing page options either, so don’t let the headline figure of more than 200 templates sway your decision.
The templates you have access, however, are excellent quality and cover many objectives.
The filters make it easy to quickly identify the template that you want when creating a new landingpage.
Instapage’s targeted audience can be easily identified by reviewing the templates for signup forms, event registrations and app downloadings.
Instapage’s main selling proposition is its landingpage editor. It allows you to modify the templates and even delete them.
DRAG-AND-DROP LANDING PAGE EDITOR
Instapage allows you to create a unique landingpage, whether you start with a blank canvas (or one of the templates). Instapage’s landing pages editor is truly free.
Instapage’s page creator allows you to position elements anywhere on your page. Instead of being limited to a grid layout of columns and rows-based structures, your items can be moved anywhere on the page — even on top of one another.
It can be difficult to feel free and have no restrictions. Instapage makes it easy to arrange your elements on the page by providing helpful grids and markers that you use when you move items about the page.
A nice feature in page builders is the ability for you to move items around. The distance between the item and any other content on the page is displayed. This makes it very easy for perfectionists, such as page designers, to position their elements. You can drag and drop items to move them around on the page. They are then gently snapped to their underlying grid layout.
Although you can ignore the grid and other indicators, it’s helpful to have some guidance when organizing page elements.
To preview your landing site in a new browser tab, click the preview button. You won’t need to preview your design often, however, since the page builder offers a WYSIWYG interface. Your design should look exactly like it did in the editor after it’s been published.
Instapage makes it easy for you to modify the elements within your pages with its intuitive page builder interface. You can edit the item by clicking on it.
You can view the item’s attributes in the side panel by clicking on the edit button.
Instapage offers a time-saving feature that can be useful if you are creating multiple landing pages for clients or yourself. Instablocks is a feature that allows you to create a library of reusable assets, or blocks, that you can insert into any of your landing pages.
One way to do this is to create a custom testimonials section with customer feedback and save it as an Instablock. Then, whenever you need to include testimonials on a landing page, you can quickly insert that Instablock into the page.
Instablocks can also be used to create page headers, footers, calls-to-action, and anything else you can create with Instapage that you want to use on multiple pages. Instapage comes with a number of Instablock templates, which you can use as a starting point for your own assets.
If you’re wondering if you can update an Instablock in the library and then have those changes automatically applied to every instance of that block in your published pages, the answer is yes. Instapage Enterprise must be upgraded to get the Global Blocks function.
LANDING PAGE WIDGETS
You can insert many elements to your landing pages quickly using the Instapage widgets. Simply click on the Instapage widget icon in the sidebar menu to add it to your page. It will then be dropped onto the canvas.
The widget can then be moved about the page and edited. You can also set the action for a widget. This could be what happens when you click a button.
Instapage offers many useful options. But the widget selection is one of Instapage’s weakest points, especially in comparison to WordPress page builders such Divi Builder and Elementor. Instapage allows you to add the following widgets on your landing pages.
- Horizontal and vertical lines
- HTML widgets
Instapage can be used to create your own pricing and testimonial panels. This is possible by using the combined text, image, title, and headline widgets. However it is less efficient than being able to add a readymade purpose-built widget directly to your page. Pre-built pricing and other elements are available in the page templates. However adding them to your pages can be more difficult than using pre-made widgets that can be dragged and dropped onto your pages.
Thankfully, the previously mentioned Instablock feature allows you to create an element, such as a pricing table or call-to-action, then save it for reuse on any page when needed.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage defaults all landing pages are mobile-friendly. You can change to mobile view in the editor and make any changes only mobile users can see.
Instapage supports the idea of showing slightly different versions of landing pages depending on whether visitors are using a mobile device or a desktop computer. Two completely different versions of the same page cannot be created. Instead, you can hide the elements that you don’t want mobile customers to see.
Instapage has a very powerful page builder. The interface is very easy to use. Although it is disappointing to not have pre-built elements or widgets, you can still create them yourself and save them for later.
LANDING PAGE PUBLISHING OPTIONS
Instapage offers several publishing options after you have created a landing page.
- It can be published on your domain.
- It is published using a WordPress plugin.
- It was published to a Drupal website.
You can also test your landing pages on an Instapage demo domain, but it is not recommended that you run campaigns on any landing pages published in this manner. You should instead use a domain you already own.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
It is extremely simple to publish an Instapage landing page on your WordPress website. After installing the plugin, connect your WordPress site to Instapage by entering a few details.
After connecting your WordPress website and Instapage account, you can simply select which landing page you want to publish on your site from the available options. Instapage landing pages should be accessible through a dropdown menu within your WordPress dashboard.
Instapage pages are published to WordPress websites. You have the option of making them a landing page, error page or homepage.
Once you’ve chosen a landing page and entered a URL for the page, click on the Publish button. You can publish landing pages to a Drupal website following a similar process. How To Add Outer Glow To Text In Instapage
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
You can publish landing pages on websites built with WordPress or Drupal. Additionally, your pages will be available online using a domain you have registered.
Instapage contains instructions for many of most popular registrars. These will assist with connecting your domain quickly to your Instapage Account. Additionally, the website contains extensive documentation that explains the process in greater detail.
Instapage lets you connect unlimited number of subdomains and domains. You can publish as many landing page experiences as you like on the Enterprise plan.
You can also download landing webpages and share them on Instapage. Other Instapage users can edit and publish them in the accounts.
INSTAPAGE INTEGRATION OPTIONS
Integrations with third-party software such as email marketing services and analytics software can be made possible by Instapage landing pages. Instapage allows you to make payments online by connecting your landing pages and Shopify ecommerce shop or PayPal.
Zapier allows you to integrate Instapage with Zapier, allowing you to connect your landing page to many more apps and services. You can connect your landing page to a specific service by reading the integration documentation.
TRACKING, TESTING AND REPORTING
Once you publish a landing site, you can track its performance. You can use the heatmap tool built into your browser to track what visitors did when they viewed your pages. This includes where they clicked and how far they scrolled.
The heatmap may help to identify any issues with your landing pages. It could be that visitors aren’t seeing buttons or forms on the page.
You can view heatmaps of your pages and other analytics data to monitor their effectiveness. Google Analytics integrates with your site to provide you with additional information on how your pages perform.
Instapage lets you run A/B tests to your landing pages in order to get more conversions. You can copy a landing pages using the controls. Once you’ve done that, you can then modify the page to make it more appealing to your visitors, such a changing the call of action. Instapage will then show your visitors the various versions of your page to see which one performs the best.
OTHER FEATURES OF INSTAPAGE
We’ve seen the Instapage templates, the ease of creating landing pages and publishing them, along with a few other features that you can do using this tool.
Instapage, on the other hand, has a plethora of additional features that have helped it to become one of the most powerful and popular landing page creation and lead generation services available today.
These characteristics include:
- The ability to allow multiple users to collaborate on a single project and work together on the same landing page while keeping track and communicating with each other.
- Integration with Google AdWords to view advertising data in your Instapage dashboard
- Large online documentation library that will help you make the most of Instapage.
- Google AMP landingpage creation is supported.
To see all Instapage features, visit the Plans page. How To Add Outer Glow To Text In Instapage
This review should help you determine if Instapage suits you. If you’re not convinced, you can take advantage of the 14-day trial to see if it is right for you. To access the trial, you must enter your payment information so that you can be automatically billed when it expires, but canceling is simple.
Instapage is available in two forms if the trial appeals to you.
Instapage Business plans are available. They cost $199 per month or $149 per year if you pay annually. Annual payments require a one-time payment of $1,788, but offer a 25% discount over monthly payments.
A custom Enterprise plan can also be created to meet your needs, and the pricing will reflect your configuration. After speaking with the sales department, your personal Enterprise plan can be customized to suit your needs.
The Instapage pricing pages will show you exactly what the Business plan includes and the extras that Enterprise customers have.
Instapage Pros and Cons
Instapage is a powerful tool that can create landing pages and generate leads. But are you sure it is right for your business?
Before we finish our review, here’s a brief overview of Instapages best features and potential drawbacks.
- You will find a variety of professionally-designed landing page templates.
- Ability to upload files and sell products via your landing pages.
- This is a simple, but effective landing page creator.
- There are plenty of options for publishing landing pages.
- You can find a variety of tools and reporting data that will help you optimize your pages.
- Instapage has many features that allow for client and team collaboration.
- We offer excellent mobile support to assist in the creation of mobile-friendly landing sites.
- You can find lots of information online and have access to a responsive chat support channel.
- There aren’t as many templates for landing pages as there are for other tools such as Leadpages.
- 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members are all part of the business plan.
- The high price makes it difficult for website owners with little experience.
These benefits and disadvantages can help you decide if Instapage the best landing page maker for you.
Final Thoughts How To Add Outer Glow To Text In Instapage
Instapage is a highly capable landing page maker and publishing tool.
With the help and the advanced page builder, it should be easy to create the right kind of landing pages for you project.
The WordPress integration is well-implemented, so publishing landing pages on your WordPress website is simple with Instapage and its free plugin. As we have already discussed, you can publish landing pages on your domains if they are not published on your WordPress website. Instapage manages all aspects of your hosting.
Instapage is suitable for a wide range of projects due to its ability to deliver downloads and collect leads through landing pages, as well as integrate your pages with a variety of third-party services. However, some readers may be put off by the slightly limited options for selling products directly through your landing pages.
The main problem with Instapage is the decision about whether or not you can afford to spend $149 per month on a landing pages builder. If you can, Instapage is highly recommended.
You can have access to Divi for $89. If you are an existing WordPress user or planning to begin, the Divi theme is a powerful page builder tool that includes many templates and split-testing features. You will need to pay web hosting to get your website online. However, there are excellent, low-cost web hosts.
Divi and other WordPress page builders might not offer the same features as Instapage. WordPress-based configurations may be better if you’re only planning to publish a few landing sites to increase your blog subscribers or promote your side business. Instapage is another option that you could consider if your project grows.
Instapage, however, should be on your top list if it’s something you want. How To Add Outer Glow To Text In Instapage