How To Add Instapage Landing Through WordPress Plugin: 2022 Pros & Cons

Instapage is a platform that allows you to create landing pages that generate leads and sell more products. How To Add Instapage Landing Through WordPress Plugin

It certainly sounds like a capable product, with a professional set of modern landing page templates and a powerful page builder tool. But is it as great as it looks? What about creating conversion-focused landing sites with minimal effort? Given its high price, is it worth the investment?

These are the questions that we will be answering in our Instapage review.

This review will help to decide if Instapage can be used for your project. We’ll cover the main features, as well as how it feels to use.

Let’s get started…

 

Instapage Video Review


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Instapage Overview


Instapage, a cloud-based platform, includes everything you need for creating and publishing landing pages.

Instapage-Review-Landing-Page-Builder

Instapage makes it easy to create conversion-focused landing page designs, regardless of whether you have a website, an online presence, or both.

Instapage’s features are easy to use, so you don’t need any design or programming experience. You can use visitor data such as heatmaps, analytics and split-testing to improve your landing page designs.

Let’s start with the most important section, which covers Instapage’s capabilities, how they interact, and whether Instapage makes it easy to use.

You can access a library of high-quality templates that you can customize — There are over 80 templates available to choose from so you don’t have to start again or search for inspiration for your next landing page.

Intuitive landing site editor –Instapage’s drag & drop interface for building pages is simple and powerful.

Instapage is an effective tool for building forms — It’s easy to create customized forms for users to gather information that will help you ensure you capture the right leads on your landing pages.

You can use widget selection to make your landing pages more useful, including images and videos.

Tracking & reporting — Use the integrated analytics, heatmaps and A/B-testing tools to quickly assess what is and isn’t working on your landing pages, then optimize them for improved results.

Integration options — Instapage is able to connect to a wide variety of services using Zapier. This includes email marketing platforms like WordPress and many more.

Hosted system –Instapage hosts everything separately from your website instead of using a WordPress page plugin. You can use your account to create landing pages for multiple projects and websites. Instapage allows for the creation of landing pages quickly and easily on your WordPress site.

We’ll get to the pricing details of Instapage later on in this review, but, if this sounds like the tool for you, there’s a 14-day free trial available.

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Instapage Features


Anyone looking to create a landing page with Instapage should find the above Instapage overview appealing.

But how effective are those features? Are they worth the hype? Let’s explore Instapage’s key features.

INSTAPAGE TEMPLATES

Instapage claims more than 200 templates. But, browsing the library revealed only 80.

Some of the templates, such as the thank you page templates, were not full landing page options either, so don’t let the headline figure of more than 200 templates sway your decision.

Instapage-Template-Library

As you can see, however, the templates that you have access are very high-quality and cover a wide variety of goals.

Instapage-Landing-Page-Example

You can quickly locate the type of template that you are looking for when you create a new landing webpage with the filters.

How To Add Instapage Landing Through WordPress Plugin

Instapage’s target audience can be gathered by reviewing the templates covering signup forms and event registrations.

Instapage’s main selling feature is its landing pages editor. This means that you don’t have to use the templates in their default state. Or even use a template at any time.

DRAG-AND-DROP LANDING PAGE EDITOR

Instapage editor makes it easy to create a landing page, regardless of whether you are starting with a blank canvas or using one of our templates. Instapage’s landingpage editor allows you to be free.

Instapage-Editor-Interface

Instapage’s page maker allows you to place your elements anywhere on the page, unlike other advanced WordPress page builders. Instead of being limited to a grid layout of columns and rows-based structures, your items can be moved anywhere on the page — even on top of one another.

Instapage-Editor-Stacked

It can be overwhelming to have no constraints and complete creative freedom. To help combat this, Instapage displays helpful markers and grids as you move items around the page, providing an easy way to line up your page elements if desired.

Instapage-Editor-Grid

One really nice page builder feature is that as you move an item around, the distance between that item and the other page content is displayed, making it easy for perfectionists to position their page elements. Additionally, items can be gently snapped to the grid layout by being dragged and dropped around the page.

Instapage-Editor-Markers

Although you can ignore the grid and other indicators, it’s helpful to have some guidance when organizing page elements.

The preview button allows you to view your landing page in a different browser tab. The WYSIWYG interface of the page builders means that you don’t have to constantly preview your design. Once it’s published, it will look exactly the way it looks in the editor.

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CUSTOMIZATION OPTIONS

You can easily customize the elements of your pages using the Instapage page creator interface. You can edit the item by clicking on it.

Instapage-Editor-Edit-Bar

Click the edit button to view the item’s properties in the sidepanel and make modifications beyond the ones shown on the floating toolbar.

Instapage-Editor-Controls

If you have more specific requirements for your landing page design, you can add custom CSS to the page elements to further control their appearance. You can also add custom JavaScript to your landing pages to add extra functionality.

INSTABLOCKS

Instapage is a great tool for creating multiple landing page templates for clients and yourself. You can use Instablocks to create a list of reusable assets that you can add to any of your landing page.

Instapage-Instablocks-My-Blocks

A custom testimonials block could be created with positive feedback by your customers. You can save it as an Instablock. You can then quickly insert the Instablock whenever you want to include testimonials in a landing page.

Instapage-Instablocks-Templates

Instablocks can also be used to create page headers, footers, calls-to-action, and anything else you can create with Instapage that you want to use on multiple pages. Instapage comes with a number of Instablock templates, which you can use as a starting point for your own assets.

It is possible to update an Instablock in your library and have the changes applied automatically to all instances of that block within your published pages. Instapage Enterprise must be upgraded to get the Global Blocks function.

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LANDING PAGE WIDGETS

Instapage widgets make it easy to insert various elements into landing page designs. To add one, click on one the widget icons in Instapage editor’s sidebar and drag it onto the canvas.

Instapage-Widget-Menu

The widget can then be moved about the page and edited. You can also set the action for a widget. This could be what happens when you click a button.

Although there are many useful options, Instapage’s widget selection is perhaps the weakest part of Instapage, especially when compared with WordPress page builders such as Divi Builder or Elementor. Instapage lets you add the following widgets onto your landing pages.

    • Headlines
    • Paragraphs
  • Forms
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Horizontal and Vertical lines
  • Timers
  • HTML widgets

You can use a modern WordPress page-builder plugin to add readymade sliders and testimonials to your pages.

Instapage can be used to create your own pricing and testimonial panels. This is possible by using the combined text, image, title, and headline widgets. However it is less efficient than being able to add a readymade purpose-built widget directly to your page. There are some pre-built pricing tables and other elements in the page templates to save you time, but adding them to your pages isn’t as simple as having ready-made widgets that you can drag and drop onto your pages.

Thankfully, the previously mentioned Instablock feature allows you to create an element, such as a pricing table or call-to-action, then save it for reuse on any page when needed.

MOBILE-FRIENDLY PAGE DESIGNS

All landing pages created with Instapage by default are mobile-friendly. However, the editor lets you switch to the mobile-friendly view of any page you are currently working on. You can make changes that only users with mobile devices will see.

Instapage-Editor-Mobile-View

Instapage supports the idea of showing slightly different versions of landing pages depending on whether visitors are using a mobile device or a desktop computer. However, you can’t make two completely different versions of a page. Instead, you can hide the elements that you don’t want mobile customers to see.

Instapage is a powerful page builder. It is easy to use and allows you to position items with great flexibility. You can also get help if you need to align page elements precisely. It is disappointing that there are not pre-built elements and widgets, but you can create most items by hand and save them for later.

LANDING PAGE PUBLISHING OPTIONS

Instapage gives you several publishing options once you have created your landing page.

  • You can publish it on your own domain.
  • It is published using a WordPress plugin.
  • It was published by Drupal.

Instapage demodomains allow you to test your landing page designs, but it is not advised that you run campaigns using landing pages published on this site. Instead, you should use a domain that you have already registered elsewhere.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

It’s very easy to create an Instapage Landing Page on your WordPress Website. After installing the plugin, connect your WordPress site to Instapage by entering a few details.

After connecting your WordPress website and Instapage account, you can simply select which landing page you want to publish on your site from the available options. Any landing pages you created in Instapage can be accessed via a dropdown in your WordPress dashboard.

Instapage-WordPress-Plugin

Instapage pages can be added to WordPress websites as landing pages, 404 error pages or homepages.

Once you’ve chosen a landing page and entered a URL for the page, click on the Publish button. A similar process is used to publish landing pages in Drupal. How To Add Instapage Landing Through WordPress Plugin

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

A domain name that you’ve registered can be used to publish landing pages on WordPress or Drupal websites.

Instapage-Landing-Pages

Instapage has instructions for most of the most popular domain registrars to help you connect your domain to your Instapage. There is also a wealth of documentation on the website that goes into greater detail about the process.

Instapage-Custom-Domain

Instapage gives you the ability to connect unlimited numbers of domains and/or subdomains to your Instapage account. This allows you to publish up-30 landing page experiences at one time on the Enterprise and Business plans.

You can also download landing pages and share them with other Instapage users, who can then edit and publish them in their accounts.

INSTAPAGE INTEGRATION OPTIONS

Integrations with third-party software such as email marketing services and analytics software can be made possible by Instapage landing pages. If you wish to promote products using Instapage, connect your landing pages with Shopify ecommerce stores or PayPal to collect online payments.

Instapage can also be integrated with Zapier to connect your landing pages to even more apps and services. You can connect your landing page to a specific service by reading the integration documentation.

TRACKING, TESTING AND REPORTING

After you’ve published a landing page, you can begin tracking its performance. You can use the heatmap tool built into your browser to track what visitors did when they viewed your pages. This includes where they clicked and how far they scrolled.

If your landing page doesn’t generate as many leads, the heatmap might reveal potential issues such as buttons that visitors aren’t recognising as buttons or forms that are too far below the page’s main scrolling area.

In addition to heatmaps, you can see your pages’ conversion rates and other analytics data to help you monitor their effectiveness. Google Analytics integration will give you more information about the performance of your pages.

Instapage lets you run A/B tests to your landing pages in order to get more conversions. You can create a copy using the controls. Then, you can make changes to the new landing page, such changing the call for action. Instapage will show you the different versions of your page so that you can see which version is most effective.

OTHER FEATURES OF INSTAPAGE

We have seen Instapage’s templates and how easy it is to create landing pages.

Instapage is a popular landing page design and lead generation service that offers a multitude of extra features.

These characteristics include:

  • The ability to allow multiple users to collaborate on a single project and work together on the same landing page while keeping track and communicating with each other.
  • Integration with Google AdWords to view advertising data in your Instapage dashboard
  • This large online documentation library will assist you in getting the most from Instapage.
  • Google AMP landingpage creation support is available.

To see all Instapage features, visit the Plans page. How To Add Instapage Landing Through WordPress Plugin

 

Instapage Pricing


This review should help you determine if Instapage suits you. You can still try Instapage for free for 14-days if you aren’t sure. You will need to enter your payment information in order to be billed automatically when the trial expires. Cancelling is easy.

Instapage offers two options for signing up if you love the trial.

Instapage Business is one option. It costs $199 per monthly or $149 per calendar year. An annual payment requires a $1,788 initial payment. However, it represents a 25% saving over monthly payments.

instapage-pricing

You can also get a customized Enterprise plan, which is tailored to your requirements and with pricing that matches your configuration. Following a call with the sales team, your personalized Enterprise plan will be configured to meet your needs.

You can view the Instapage pricing page to see what features are included in each Business plan and the additional options available for Enterprise customers.

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Instapage Pros and Cons


Instapage can be a powerful tool to create landing pages and generate leads. But, is it right?

Before we wrap up our review, here’s a quick rundown of some of Instapage’s best features, as well as some of its potential drawbacks:

INSTAPAGE PROS:

  • This collection of landing page templates is professional looking.
  • Your landing pages will allow you to transfer files and sell product.
  • A simple but powerful landing page builder.
  • There are plenty of options for publishing landing pages.
  • You have a lot of tools and data to help you optimize your pages.
  • Instapage has many features that allow for client and team collaboration.
  • We offer excellent mobile support to assist in the creation of mobile-friendly landing sites.
  • There are many helpful resources online, and you can also get support via live chat.

INSTAPAGE CONS:

  • There aren’t many landing page templates, as there are with Leadpages.
  • 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members are all part of the business plan.
  • Its high pricing makes it unsuitable for inexperienced website owners.

These benefits and disadvantages can help you decide if Instapage the best landing page maker for you.

 

Final Thoughts How To Add Instapage Landing Through WordPress Plugin


Instapage is both a landing page builder as well as a publishing tool.

With the help of the advanced page builder as well as the starter templates, you should not have any trouble creating the landing pages that are right for your project.

The WordPress integration is well-implemented, so publishing landing pages on your WordPress website is simple with Instapage and its free plugin. However, as previously discussed, publishing landing pages on your own domains is just as simple if you don’t want to publish them on your WordPress website. Instapage takes care of all your hosting needs.

Instapage is suited for a wide variety of projects thanks to its ability deliver downloads, collect leads through landing page and integrate pages with various third-party service providers. Some users may find it difficult to sell products through your landing pages.

The main problem with Instapage is the decision about whether or not you can afford to spend $149 per month on a landing pages builder. If you can, Instapage is highly recommended.

The Divi theme can be used by anyone who is already using WordPress, or intends to start. It costs $89. Yes, you will need to pay for web hosting to get your site online, but there are some excellent low-cost web hosts available.

Divi and other WordPress page builders may not have everything that Instapage does. A WordPress-based setup may be more cost-effective if you are only looking to create a few landing pages for your side hustle or increase your blog subscribers. If your project is successful, then you may want to switch to Instapage.

Instapage is the right choice if you feel you have the skills to create landing pages. How To Add Instapage Landing Through WordPress Plugin

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