Instapage is a platform that allows you to create landing pages that generate leads and sell more products. Gated Content Downloads With Instapage
This sounds like a highly capable product. It has a set of professional landing page templates as well as a powerful page building tool. It is however not as impressive as it seems. It will help you to create conversion-focused landing webpages with minimum effort. It is also worth the price.
These are the questions that we will be answering in our Instapage review.
This review will help determine if Instapage has the right landing page builder to suit your needs. It covers the key features and also shows how it works.
Let’s get started…
Instapage Video Review
Instapage is a cloud-based platform that includes everything you need to get started creating and publishing landing pages.
Instapage lets you create conversion-focused landing pages regardless of whether or not you have an existing website. This will help you generate more leads and sell more products.
Instapage features make it simple to create effective landing pages, no matter what your goal is. Split-testing tools, analytics, heatmaps, and heatmaps allow you to make landing page designs that are more effective by leveraging visitor data.
Before we get to the important section that covers exactly what Instapage can do, how those features interact, and whether or not Instapage is simple to use, here’s a quick rundown of why you might choose this landing page builder:
A collection of templates you can customize — You don’t need to start over or look for ideas when creating your next landing pages.
Intuitive landing pages editor –Instapage’s drag and drop page builder interface makes it easy to create a new page or modify one of its many templates.
Instapage is an efficient form builder. You can easily create customized forms for user information.
Useful widget selection – In addition to forms, you can easily include other elements to your landing page, such as images and videos.
Tracking and reporting – With the built in analytics, heatmap and A/B test tools, it’s easy to quickly see what’s working and how you can optimize your landing page for better results.
Integration options — Instapage has many integration options, such as Zapier which allows it to connect with a variety of services like email marketing platforms, WordPress, etc.
Hosted system –Instapage hosts everything independent of your website and not using a WordPress landing pages plugin. Your account can be used for creating landing pages for multiple sites and projects. Instapage, on the other hand, allows you to quickly publish landing pages on your WordPress website.
We’ll get to the pricing details of Instapage later on in this review, but, if this sounds like the tool for you, there’s a 14-day free trial available.
Anyone looking to create a landing page with Instapage should find the above Instapage overview appealing.
But have they been used effectively? Are they worth the hype? We’ll find out by looking deeper into Instapage’s key features.
Instapage’s marketing content claims there are more then 200 templates. But a quick look at the library revealed that there only were about 80.
Some of the templates, such as the thank you page templates, were not full landing page options either, so don’t let the headline figure of more than 200 templates sway your decision.
However, as you can see from the landing page library, the templates you do get access to are of very high quality and cover a wide range of objectives.
The filters allow you to quickly search for the right type of template when creating a landing page.
You can get a good idea of who Instapage’s target audience is by looking at the templates that cover product sales, signup forms, event registrations, and app downloads.
However, because one of Instapage’s main selling points is its landing page editor, you’re not limited to using the templates in their default state — or even using a template at all.
DRAG-AND-DROP LANDING PAGE EDITOR
You can create your own landing page using either one of the templates or a blank canvas. Instapage’s landingpage editor is all about freedom.
Instapage’s page builder allows you, unlike most other WordPress page builders, to position your elements wherever you want them to be. The items on your page are not limited to a grid layout, column- and row-based structures; they can be moved around the canvas.
It can be overwhelming to have no constraints and complete creative freedom. Instapage provides a way to make sure you have everything in order.
One of the best features in the page builder tool is the display of distances between items. This allows perfectionists to position page elements easily. The page can also be rearranged by dragging and dropping items.
You can disregard the grid and other indicators but it is helpful to have some direction in arranging page elements.
To preview your landing site in a new browser tab, click the preview button. However, because the page builder has a WYSIWYG interface, you won’t have to preview your design as often because it should look exactly as it does in the editor when it’s published.
Instapage makes it easy for you to modify the elements within your pages with its intuitive page builder interface. When you select an item on the page, it displays a few settings and an edit button.
You can view the item’s attributes in the side panel by clicking on the edit button.
If you’re going to be creating multiple landing pages for yourself or your clients, Instapage has a great timesaving feature you might like. You can use Instablocks to create a list of reusable assets that you can add to any of your landing page.
One way to do this is to create a custom testimonials section with customer feedback and save it as an Instablock. You can then quickly insert the Instablock whenever you want to include testimonials in a landing page.
Instablocks also allow you to create page headers or footers, call-to-actions, and other elements you can use with Instapage. Instapage comes with a number of Instablock templates, which you can use as a starting point for your own assets.
If you are wondering if an Instablock can be updated in the library and those changes then applied to all instances that block in your published webpages, the answer is Yes. Instapage Enterprise license is required to access the Global Blocks functionality.
LANDING PAGE WIDGETS
Using the Instapage widgets, you can quickly insert a variety of elements into your landing page designs. Simply click on the Instapage widget icon in the sidebar menu to add it to your page. It will then be dropped onto the canvas.
It can then be moved around the page and edited as needed. A widget can be assigned an action, such as when a button gets clicked.
While there are some useful options, the widget selection is probably Instapage’s weakest point, especially when compared to WordPress page builders like Divi Builder and Elementor. Instapage makes it easy to add the following widgets into your landing pages.
- Horizontal, Vertical and Horizontal Lines
- HTML widgets
You can make your own pricing tables or testimonial panels with Instapage by combining the text, image, and headlines widgets, but it’s not as convenient as being able to add a ready-made purpose-built widget to your page. Pre-built pricing and other elements are available in the page templates. However adding them to your pages can be more difficult than using pre-made widgets that can be dragged and dropped onto your pages.
Instablock allows you to save an element for reuse on other pages, such as a pricing or call-to action, using the feature mentioned above.
MOBILE-FRIENDLY PAGE DESIGNS
All landing pages created with Instapage by default are mobile-friendly. However, in the editor, you can switch to the mobile view of a page you’re working on and make changes that only mobile users will see.
Instapage supports the concept of different landing pages for smartphone and desktop users. However, you can’t make two completely different versions of a page. Instead, you can hide the elements that you don’t want mobile customers to see.
Instapage’s page builder is very powerful. The interface is extremely easy to use. Although it is disappointing to not have pre-built elements or widgets, you can still create them yourself and save them for later.
LANDING PAGE PUBLISHING OPTIONS
Instapage offers several publishing options after you have created a landing page.
- It is possible to publish it on your own website.
- It is published on a WordPress website using a free plugin.
- It was published to a Drupal website.
Instapage demodomains allow you to test your landing page designs, but it is not advised that you run campaigns using landing pages published on this site. Instead, register a domain from another source.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
It’s very easy to create an Instapage Landing Page on your WordPress Website. After installing the free plugin, you’ll need to link your WordPress site to your Instapage account by entering a few easily accessible details.
After linking your WordPress website with Instapage, you can select the landing page that you want to publish from the list of options. Instapage landing pages should be accessible through a dropdown menu within your WordPress dashboard.
Instapage pages can be added to WordPress websites as landing pages, 404 error pages or homepages.
After you have selected a page and entered a URL, click the Publish button to make it visible on your WordPress website. It’s a similar process to publish landing pages on Drupal websites. Gated Content Downloads With Instapage
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
A domain name that you’ve registered can be used to publish landing pages on WordPress or Drupal websites.
Instapage offers instructions for many popular registrars that will assist you in connecting your domain to Instapage. You can also find extensive documentation on the website to help you understand the process.
Instapage lets you connect unlimited number of subdomains and domains. You can publish as many landing page experiences as you like on the Enterprise plan.
You can also download landing webpages and share them on Instapage. Other Instapage users can edit and publish them in the accounts.
INSTAPAGE INTEGRATION OPTIONS
Instapage landing webpages can be connected to a number of third-party services such as email marketing, analytics software and webinar providers. To collect payments online, connect your landing pages to a Shopify ecommerce store or PayPal if you want to promote products with Instapage.
Zapier integration is also possible with Instapage to allow you to connect landing pages to more services and apps. Instapage can be used to link your landing pages to specific services. Please review the integration documentation.
TRACKING, TESTING AND REPORTING
Once you have published your landing page, you can start tracking its performance. The built-in heatmap tool can be used to see what visitors did while they were viewing your pages. It will show you where they clicked and how far down they scrolled.
The heatmap can help you identify potential problems with your landing page. For example, buttons your visitors don’t recognize as buttons, or forms that are too far down your page beyond where most of your audience scrolls.
To monitor the effectiveness of your pages, heatmaps can be used to show conversion rates and other analytics data. Integrating with Google Analytics provides you with even more information about how your pages perform.
Instapage also lets you do A/B tests on landing pages to increase your conversion rate. The controls allow you to create a copy of your landing page and then make any changes to it, such as changing call to action or the call to actions. Instapage will then show your visitors the various versions of your page to see which one performs the best.
OTHER FEATURES OF INSTAPAGE
We have seen Instapage’s templates and how easy it is to create landing pages.
Instapage however, offers many other features that have allowed it to grow into one of today’s most popular lead generation and landing page creation services.
These characteristics can be described as follows:
- Multi-user collaboration is possible. Users can work together on the same landing pages and keep track on communication and changes.
- Integration with Google AdWords to view advertising data in your Instapage dashboard
- Large online documentation library that will help you make the most of Instapage.
- Google AMP landing page creation is supported.
You can see the complete list of Instapage features on the plans page. Gated Content Downloads With Instapage
This review should give you an idea of Instapage’s suitability for you. You can still try Instapage for free for 14-days if you aren’t sure. To access the trial, you must enter your payment information so that you can be automatically billed when it expires, but canceling is simple.
Instapage has two options to sign up if it is a good trial.
Instapage Business plans can be purchased for $199 per mois or $149 per annum if they are paid annually. Annual payments require a one-time payment of $1,788, but offer a 25% discount over monthly payments.
There’s also a custom Enterprise plan that’s tailored to your specific requirements, with pricing that reflects your configuration. After a conversation with the sales team, your customized Enterprise plan will be tailored to your specific needs.
You can see the Instapage pricing page and what you get with the Enterprise plan.
Instapage Pros and Cons
Instapage can be a powerful tool to create landing pages and generate leads. But, is it right?
Before we wrap up our review, here’s a quick rundown of some of Instapage’s best features, as well as some of its potential drawbacks:
- A nice selection of professional-looking landing page templates.
- The ability to deliver files and sell products through your landing pages.
- This is a simple, but effective landing page creator.
- There are plenty of options for publishing landing pages.
- You have a lot of tools and data to help you optimize your pages.
- Instapage’s features make it ideal for client collaboration as well as teamwork.
- We offer excellent mobile support to assist in the creation of mobile-friendly landing sites.
- There are many online resources and also a live chat support.
- There aren’t as many templates for landing pages as there are for other tools such as Leadpages.
- A business plan covers 30,000 unique visitors per year, 30 published landing-page experiences, five workspaces, five team members, and five workspaces.
- Its high cost makes it inappropriate for inexperienced website owners.
These benefits and disadvantages can help you decide if Instapage the best landing page maker for you.
Final Thoughts Gated Content Downloads With Instapage
Instapage is a powerful landing page creator and publishing tool, as you can see.
With the help and the advanced page builder, it should be easy to create the right kind of landing pages for you project.
Instapage, a free plugin that allows you to publish landing pages on WordPress sites, has a well-implemented WordPress integration. However, as previously discussed, publishing landing pages on your own domains is just as simple if you don’t want to publish them on your WordPress website. Instapage takes care of all your hosting needs.
Instapage is suitable for a wide range of projects due to its ability to deliver downloads and collect leads through landing pages, as well as integrate your pages with a variety of third-party services. Some users may find it difficult to sell products through your landing pages.
The main problem with Instapage is the decision about whether or not you can afford to spend $149 per month on a landing pages builder. If you can, Instapage is highly recommended.
For $89.95, WordPress users who are already using WordPress can access the Divi theme. This powerful theme includes a page builder tool, large templates library, split testing capabilities, and a growing list of templates. Although you will need web hosting in order to put your website online, there are many great low-cost options.
Divi and other WordPress page builders might not offer the same features as Instapage. If you just need to publish a few landing page to promote your side hustle or increase subscribers to your blog, a WordPress-based configuration might make more sense. Instapage may be an option, but this is only if your project becomes successful.
However, if you believe you’re ready for one of the best landing page builders available, Instapage should be at the top of your list. Gated Content Downloads With Instapage