Facebook Landing Page Instapage: 2022 Pros & Cons

Instapage is a great tool to use to create landing pages that are more effective and generate more leads. Facebook Landing Page Instapage

It certainly sounds like a capable product, with a professional set of modern landing page templates and a powerful page builder tool. Is it, however, as good as it appears? It will help you to create conversion-focused landing webpages with minimum effort. Is it also worth the money, given the relatively high price?

These are the questions that we will be answering in our Instapage review.

This review will help you decide if Instapage is the best landing page builder for your project by covering the main features as well as a look at what it’s like to use it.

Let’s get started…

 

Instapage Video Review


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Instapage Overview


Instapage is a cloud-based platform which includes everything needed to create and publish landing pages.

Instapage-Review-Landing-Page-Builder

Instapage makes it easy to create conversion-focused landing page designs, regardless of whether you have a website, an online presence, or both.

Instapage makes it easy to create landing pages that are effective, regardless of your message or coding experience. Heatmaps, analytics, and split-testing tools, for example, allow you to use visitor data to improve the effectiveness of your landing page designs.

Before we get to the important section that covers exactly what Instapage can do, how those features interact, and whether or not Instapage is simple to use, here’s a quick rundown of why you might choose this landing page builder:

A collection of templates you can customize — You don’t need to start over or look for ideas when creating your next landing pages.

Intuitive landing page editor –Instapage’s drag-and-drop page builder interface is powerful yet simple to use, whether you want to start with a blank canvas or edit one of the many templates.

Instapage is an effective tool for building forms — It’s easy to create customized forms for users to gather information that will help you ensure you capture the right leads on your landing pages.

You can use widget selection to make your landing pages more useful, including images and videos.

Tracking and reporting — With the built-in analytics, heatmap, and A/B testing tools, you can quickly see what is and isn’t working, and then optimize your landing pages for better results.

Integration options — Instapage can connect using Zapier to many services including email marketing platforms and WordPress.

Hosted system –Instapage hosts everything separately from your website instead of using a WordPress page plugin. Your account can be used to create landing pages for multiple websites and projects. Instapage, on the other hand, allows you to quickly publish landing pages on your WordPress website.

Instapage’s pricing details are covered later in this review. If this sounds like the tool you want, there’s a free 14-day trial.

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Instapage Features


Anyone looking to create a landing page with Instapage should find the above Instapage overview appealing.

How effective have these features been implemented? And do they live up to the hype? We’ll find out by looking deeper into Instapage’s key features.

INSTAPAGE TEMPLATES

Instapage marketing content claims there are more than 200 templates. However, a search of the library revealed that only around 80 were available.

Some of the templates, such as the thank you page templates, were not full landing page options either, so don’t let the headline figure of more than 200 templates sway your decision.

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The landing page library shows that the templates you have access to are high-quality and can be used for a variety of purposes.

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When creating a new landing page, you can quickly find the type of template you’re looking for thanks to the filters.

Facebook Landing Page Instapage

Instapage’s targeted audience can be easily identified by reviewing the templates for signup forms, event registrations and app downloadings.

Instapage’s main selling factor is its landing-page editor. However, the template can be used in any other state than their default.

DRAG-AND-DROP LANDING PAGE EDITOR

Instapage editor makes it easy to create a landing page, regardless of whether you are starting with a blank canvas or using one of our templates. Instapage’s landing page editor is characterized by freedom.

Instapage-Editor-Interface

Instapage’s page builder, unlike even the most advanced WordPress page builders, allows you to position your elements anywhere on the page. The items on your page are not limited to a grid layout, column- and row-based structures; they can be moved around the canvas.

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It can be overwhelming to not have restrictions and full creative freedom. Instapage offers helpful markers and grids that you can use to move items around your page. It also makes it easy for you to line up page elements if necessary.

Instapage-Editor-Grid

One of the best features in the page builder tool is the display of distances between items. This allows perfectionists to position page elements easily. Additionally, items can be gently snapped to the grid layout by being dragged and dropped around the page.

Instapage-Editor-Markers

While you are free to disregard this grid and other indicators, it is useful to have some direction when arranging the page elements.

The preview button allows you to view your landing page in a different browser tab. However, because the page builder has a WYSIWYG interface, you won’t have to preview your design as often because it should look exactly as it does in the editor when it’s published.

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CUSTOMIZATION OPTIONS

You can easily customize the elements of your pages using the Instapage page creator interface. When you select an item on the page, it displays a few settings and an edit button.

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You can edit the properties of the item by clicking the edit link.

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To make your landing page design more precise, you can add custom CSS elements to the page elements. Your landing pages can be customized with JavaScript for additional functionality.

INSTABLOCKS

Instapage’s time-saving feature is great if you plan to create multiple landing pages, either for your clients or yourself. You can use Instablocks to create a list of reusable assets that you can add to any of your landing page.

Instapage-Instablocks-My-Blocks

You could, for example, create a custom testimonials block with positive feedback from your customers and save it as an Instablock. The Instablock can be quickly added to a landingpage whenever testimonials are needed.

Instapage-Instablocks-Templates

Instablocks may also be used for page headers, feeters, calls-to action, and other pages that you create with Instapage. Instapage also includes many Instablock templates you can use to create your own assets.

If you are wondering if an Instablock can be updated in the library and those changes then applied to all instances that block in your published webpages, the answer is Yes. Instapage Enterprise license is required to access the Global Blocks functionality.

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LANDING PAGE WIDGETS

Instapage widgets make it easy to insert various elements into landing page designs. Simply click on the Instapage widget icon in the sidebar menu to add it to your page. It will then be dropped onto the canvas.

Instapage-Widget-Menu

The widget can then be moved about the page and edited. A widget can be assigned an action, such as when a button gets clicked.

While there are some useful options, the widget selection is probably Instapage’s weakest point, especially when compared to WordPress page builders like Divi Builder and Elementor. You can use Instapage to add the following widgets to your landing pages:

    • Headlines
    • Paragraphs
  • Forms
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Lines for Horizontal and Vertical Transport
  • Timers
  • HTML widgets

You can easily add ready-made slideshows, testimonials or pricing tables to your pages by using a WordPress page builder plugin like Elementor or Thrive Content Builder.

Instapage can be used to create your own pricing and testimonial panels. This is possible by using the combined text, image, title, and headline widgets. However it is less efficient than being able to add a readymade purpose-built widget directly to your page. Pre-built pricing and other elements are available in the page templates. However adding them to your pages can be more difficult than using pre-made widgets that can be dragged and dropped onto your pages.

Instablock allows you to save an element for reuse on other pages, such as a pricing or call-to action, using the feature mentioned above.

MOBILE-FRIENDLY PAGE DESIGNS

Instapage defaults all landing pages are mobile-friendly. However, the editor lets you switch to the mobile-friendly view of any page you are currently working on. You can make changes that only users with mobile devices will see.

Instapage-Editor-Mobile-View

Instapage supports the idea to display slightly different versions on landing pages depending upon whether people are using a smartphone or desktop. There are no two versions of a page that can be made. Instead, you can hide the elements that you don’t want mobile customers to see.

Instapage’s page builders are extremely powerful. The interface is extremely easy to use. It is disappointing that there are not pre-built elements and widgets, but you can create most items by hand and save them for later.

LANDING PAGE PUBLISHING OPTIONS

Instapage offers several publishing options after you have created a landing page.

  • It can be published on your domain.
  • It is published to a WordPress site using a free plugin.
  • It was published online on a Drupal site.

Instapage demo domains can be used to test landing pages. However, you should not run campaigns from landing pages published in this way. You should instead use a domain you already own.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

You can publish an Instapage page from your WordPress website in minutes. Once you have installed the plugin, you will need to link your WordPress website to your Instapage account.

Once you have connected your WordPress website to your Instapage account you can choose which landing page you wish to publish on your site. All landing pages that you have published in Instapage will be available via a dropdown menu on your WordPress dashboard.

Instapage-WordPress-Plugin

Instapage pages are published to WordPress websites. You have the option of making them a landing page, error page or homepage.

After selecting a page to publish, you will be able see the landing page on your WordPress site. Publishing landing pages on a Drupal website follows a similar procedure. Facebook Landing Page Instapage

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

You can publish landing page on a WordPress website or Drupal website. Also, your pages can be made available online through a domain that you’ve registered.

Instapage-Landing-Pages

Instapage provides instructions for several of the most well-known registrars. This will help you quickly connect your domain with your Instapage account. This website has extensive documentation that provides additional information.

Instapage-Custom-Domain

Instapage lets you connect unlimited number of subdomains and domains. You can publish as many landing page experiences as you like on the Enterprise plan.

You can also download landing pages and share them with other Instapage users, who can then edit and publish them in their accounts.

INSTAPAGE INTEGRATION OPTIONS

Your Instapage landing pages can be integrated with a variety of third-party solutions, such as analytics software, email marketing services, and webinar providers. To collect payments online, connect your landing pages to a Shopify ecommerce store or PayPal if you want to promote products with Instapage.

Zapier can be used to link your landing pages with even more services and apps. You can connect your landing page to a specific service by reading the integration documentation.

TRACKING, TESTING AND REPORTING

You can track the performance of your landing pages once you have it published. You can use the heatmap tool built into your browser to track what visitors did when they viewed your pages. This includes where they clicked and how far they scrolled.

The heatmap can help you identify potential problems with your landing page. For example, buttons your visitors don’t recognize as buttons, or forms that are too far down your page beyond where most of your audience scrolls.

To monitor the effectiveness of your pages, heatmaps can be used to show conversion rates and other analytics data. Google Analytics integration will give you more information about the performance of your pages.

Instapage allows you to do A/B testing on landing pages to increase conversions. You can create a copy using the controls. Then, you can make changes to the new landing page, such changing the call for action. Instapage will then display all versions of your page to your visitors so that they can decide which one performs best.

OTHER FEATURES OF INSTAPAGE

We have already seen Instapage’s landing page templates. The options for publishing pages are easy.

Instapage has many additional features which have made it one of the most popular and powerful landing page and lead generation tools available.

These characteristics can be described as follows:

  • The ability for multiple users to collaborate on a project and work on the same landing pages while keeping track of communication and changes made.
  • Integrate with Google AdWords for access to advertising data within your Instapage dashboard.
  • An extensive online documentation library to assist you in making the most of Instapage.
  • Google AMP landing page creation is supported.

For a complete list of Instapage features, please visit the plans page. Facebook Landing Page Instapage

 

Instapage Pricing


This review should help you determine if Instapage suits you. You can still try Instapage for free for 14-days if you aren’t sure. You will need to enter your payment information in order to be billed automatically when the trial expires. Cancelling is easy.

If you like the trial, there are two ways to sign up for Instapage.

Instapage Business Plan is available. It costs $199 a month or $149 if it’s paid annually. A one-time payment, $1,788, is required to secure your account. This will save you 25% over monthly payments.

instapage-pricing

There’s also a custom Enterprise plan that’s tailored to your specific requirements, with pricing that reflects your configuration. Following a call with the sales team, your personalized Enterprise plan will be configured to meet your needs.

You can view the Instapage pricing page to see what features are included in each Business plan and the additional options available for Enterprise customers.

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Instapage Pros and Cons


Instapage has many benefits, including the ability to create landing pages or generate leads. But is it right in your case?

Before we wrap up the review, here’s an overview of Instapage’s top features as well its potential drawbacks.

INSTAPAGE PROS:

  • This collection of landing page templates is professional looking.
  • Your landing pages can be used to send files or sell products.
  • An advanced but simple landing page builder.
  • There are many options available for publishing landing pages.
  • A wealth of data and tools are available to assist with optimizing your pages.
  • Features that make Instapage ideal for teamwork and client collaboration.
  • We offer excellent mobile support to assist in the creation of mobile-friendly landing sites.
  • There is a lot of helpful online documentation, as well as a responsive live chat support channel.

INSTAPAGE CONS:

  • There aren’t as many templates for landing pages as there are for other tools such as Leadpages.
  • 30 published landing page experiences, 30,000 unique users per month and five workspaces are all part the business plan. Five team members are also included.
  • It is not recommended for novice website owners due to its high price.

These advantages and disadvantages will help you decide whether Instapage landing page creator is right for you.

 

Final Thoughts Facebook Landing Page Instapage


As you can see, Instapage is an extremely capable landing page builder and publishing tool.

The advanced page builder and starter templates will make it easy to create the perfect landing pages for your project.

Instapage’s free plugin makes it easy to publish landing pages on WordPress websites thanks to the WordPress integration. As we have already discussed, you can publish landing pages on your domains if they are not published on your WordPress website. Instapage manages all aspects of your hosting.

Instapage is suitable for a wide range of projects due to its ability to deliver downloads and collect leads through landing pages, as well as integrate your pages with a variety of third-party services. Some readers might be dissuaded by the limited options available to sell products directly through landing pages.

It has many great features. The problem is deciding if you can justify spending $149 per month to use a landing page creator. If you can, Instapage is highly recommended.

If you already use WordPress or are planning to start, you can get access to the powerful Divi theme, which includes an impressive page builder tool, a large and growing library of templates, and split testing features, for just $89. Web hosting is required to make your website live, although there are many affordable web hosts.

Divi and other WordPress page builders may not have everything that Instapage does. However, if you only want to publish a few landing pages to increase blog subscribers or start promoting your side hustle, a WordPress-based configuration may make more financial sense. If your project is successful, then you may want to switch to Instapage.

Instapage, however, should be on your top list if it’s something you want. Facebook Landing Page Instapage

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