Email Instapage Mailchimp Preview: 2022 Pros & Cons

Instapage is the best platform to help you create effective landing pages and increase sales. Email Instapage Mailchimp Preview

It sounds like a competent product with a professional set modern landing page templates, and a powerful tool to build pages. But is it as great as it looks? What about creating conversion-focused landing sites with minimal effort? Is it also worth the money, given the relatively high price?

These are the questions that we will be answering in our Instapage review.

This review will help decide if Instapage’s landing page creator is right for you. We cover both the main features and a look at how it works.

Let’s get started…

 

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Instapage Overview


Instapage is a cloud-based platform that includes everything you need to get started creating and publishing landing pages.

Instapage-Review-Landing-Page-Builder

Instapage makes it easy to create conversion-focused landing page designs, regardless of whether you have a website, an online presence, or both.

Instapage features make it simple to create effective landing pages, no matter what your goal is. Heatmaps, analytics, and split-testing tools, for example, allow you to use visitor data to improve the effectiveness of your landing page designs.

Before we move on to the section that explains exactly what Instapage does, how they interact and whether Instapage is easy to use, let’s take a look at why you might choose to build your landing pages with Instapage.

A library of customizable templates – With more than 80 high-quality templates, you won’t ever have to start from scratch again.

Intuitive landing site editor –Instapage’s drag & drop interface for building pages is simple and powerful.

Instapage is an efficient form builder. You can easily create customized forms for user information.

It’s useful to select widgets — you can add additional elements to landing pages such as images, videos and buttons.

Tracking and reporting — You can quickly identify what is working and optimize landing pages to get better results with the heatmap and A/B testing tools.

Integration options — Instapage is able to connect to a wide variety of services using Zapier. This includes email marketing platforms like WordPress and many more.

Hosted system –Instapage hosts everything separately from your website instead of using a WordPress page plugin. You can create landing pages from your account for multiple projects or websites. Instapage allows you to publish landing pages quickly on your WordPress website.

Instapage pricing information will be covered in the review. But, if this sounds like the right tool for you, then there is a 14 day free trial.

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Instapage Features


Instapage’s overview should appeal to anyone who is looking for a powerful, yet user-friendly, landing page creator.

How effective have these features been implemented? Is it true that they live up to their claims? Let’s explore Instapage’s key features.

INSTAPAGE TEMPLATES

Instapage claims more than 200 templates. But, browsing the library revealed only 80.

Some templates, like the thank-you page templates, weren’t full landing page options. Don’t let the headline number of over 200 templates influence your decision.

Instapage-Template-Library

You can see that the templates are high quality and serve a wide range.

Instapage-Landing-Page-Example

You can quickly locate the type of template that you are looking for when you create a new landing webpage with the filters.

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Instapage’s target audience can be gathered by reviewing the templates covering signup forms and event registrations.

Instapage’s main selling feature is its landing pages editor. This means that you don’t have to use the templates in their default state. Or even use a template at any time.

DRAG-AND-DROP LANDING PAGE EDITOR

Instapage editor makes it easy to create a landing page, regardless of whether you are starting with a blank canvas or using one of our templates. Instapage’s landing pages editor is truly free.

Instapage-Editor-Interface

Instapage’s page creator allows you to position elements anywhere on your page. The items on your page are not limited to a grid layout, column- and row-based structures; they can be moved around the canvas.

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It can feel overwhelming to be free from any restrictions and allow for complete creativity. Instapage offers helpful markers and grids that you can use to move items around your page. It also makes it easy for you to line up page elements if necessary.

Instapage-Editor-Grid

The best thing about the page builder is its ability to show the distance between items and other pages. This makes it easier for perfectionists when positioning their page elements. Also, you can drag and drop items on the page to be snapped to an underlying grid layout.

Instapage-Editor-Markers

Although you can ignore the grid and other indicators, it’s helpful to have some guidance when organizing page elements.

The preview button allows you to view your landing page in a different browser tab. The page builder uses a WYSIWYG interface so you don’t need to preview it as often. It should look exactly the same in the editor once it’s published.

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CUSTOMIZATION OPTIONS

You can easily customize the elements of your pages using the Instapage page creator interface. A few settings are available when you choose an item from the page.

Instapage-Editor-Edit-Bar

By clicking the edit button, you can see the item’s properties in the side panel and make changes that go beyond what’s available on the floating toolbar.

Instapage-Editor-Controls

If you have more specific requirements for your landing page design, you can add custom CSS to the page elements to further control their appearance. You can also add JavaScript to your landing page to provide additional functionality.

INSTABLOCKS

Instapage is a great tool for creating multiple landing page templates for clients and yourself. You can use Instablocks to create a list of reusable assets that you can add to any of your landing page.

Instapage-Instablocks-My-Blocks

For example, you can create a custom block with testimonials from your customers, and save it in Instablock. You can then quickly insert the Instablock whenever you want to include testimonials in a landing page.

Instapage-Instablocks-Templates

Instablocks are also useful for creating page headers, footers and calls-to-action. Instapage also includes many Instablock templates you can use to create your own assets.

If you are wondering if an Instablock can be updated in the library and those changes then applied to all instances that block in your published webpages, the answer is Yes. You will need to upgrade to Instapage Enterprise License in order to use Global Blocks functionality.

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LANDING PAGE WIDGETS

Instapage widgets are a quick way to add elements to your landing webpage designs. Simply click on the Instapage widget icon in the sidebar menu to add it to your page. It will then be dropped onto the canvas.

Instapage-Widget-Menu

You can move the widget around and edit its appearance and contents. You can also determine the action associated with a widget.

Instapage has many useful options. However, widget selection is the most problematic part of Instapage. This is especially true when compared to WordPress page builders, such as Divi Builder and Elementor. Instapage can be used to add these widgets to landing pages:

    • Headlines
    • Paragraphs
  • Formulas
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Horizontal and vertical lines
  • Timers
  • HTML widgets

You can add ready-made sliders, testimonials, pricing tables, and many other items to your pages using a modern WordPress page builder plugin, such as Elementor or Thrive Content Builder.

Instapage makes it easy to create pricing tables and testimonial panels. You can combine the text, image, headlines, and headlines widgets to make your own, but it’s less convenient than adding a pre-made, purpose-built widget. While there are already pre-built pricing sheets and other elements available in the page templates, you won’t be able to drag and drop them onto your pages.

Instablock, which was mentioned previously, allows you to create elements such as a call-to-action or pricing table, and then save it for later use on any page.

MOBILE-FRIENDLY PAGE DESIGNS

All landing pages created with Instapage by default are mobile-friendly. However, the editor lets you switch to the mobile-friendly view of any page you are currently working on. You can make changes that only users with mobile devices will see.

Instapage-Editor-Mobile-View

So, if the idea of displaying slightly different versions of your landing pages depending on whether your visitors are using a smartphone or a desktop device sounds appealing, Instapage supports it. But you can’t make completely different pages. Instead, you can simply hide elements that you don’t want mobile users to see.

The Instapage page builder is extremely powerful. The interface is very easy to use. Although the lack of pre-built elements is disappointing, many items can be easily created and saved to save for later.

LANDING PAGE PUBLISHING OPTIONS

Instapage gives you several publishing options once you have created your landing page.

  • You can publish it at your own domain.
  • It is published on a WordPress blog using a free plugin.
  • It was published by Drupal.

Instapage demo domains can be used to test landing pages. However, you should not run campaigns from landing pages published in this way. Instead, register a domain from another source.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

It’s easy to publish an Instapage website landing page. After you have installed the free plugin, all that is required to link your WordPress site with your Instapage Account is to enter a few easy-to-remember details.

After connecting your WordPress site and Instapage account, it is easy to choose the landing page you want published on your website from the options. All landing pages that you have published in Instapage will be available via a dropdown menu on your WordPress dashboard.

Instapage-WordPress-Plugin

Instapage pages can be published to your WordPress website in a variety of formats. You can choose whether they are displayed as landing pages, 404 error pages, or your homepage.

After selecting a page to publish, you will be able see the landing page on your WordPress site. The process for publishing landing pages on a Drupal site is similar. Email Instapage Mailchimp Preview

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

A domain name that you’ve registered can be used to publish landing pages on WordPress or Drupal websites.

Instapage-Landing-Pages

To assist you in quickly connecting your domain to your Instapage account, Instapage displays instructions for many of the most popular registrars. There is also a wealth of documentation on the website that goes into greater detail about the process.

Instapage-Custom-Domain

Instapage lets you connect unlimited number of subdomains and domains. You can publish as many landing page experiences as you like on the Enterprise plan.

You can also download landing webpages and share them on Instapage. Other Instapage users can edit and publish them in the accounts.

INSTAPAGE INTEGRATION OPTIONS

Integrations with third-party software such as email marketing services and analytics software can be made possible by Instapage landing pages. To collect payments online, connect your landing pages to a Shopify ecommerce store or PayPal if you want to promote products with Instapage.

Zapier is another integration that Instapage offers to make your landing pages more accessible to other apps and services. To connect your landing pages with a specific service, please read the integration documentation.

TRACKING, TESTING AND REPORTING

After publishing a landing page you can begin to track its performance. To track the actions of your visitors while viewing your pages, you can use the built in heatmap tool.

If your landing site isn’t producing as many leads as it should, the heatmap could help. This could include buttons that your visitors don’t recognize, forms that are too far to the left, beyond the area where the majority of your audience is scrolling, and buttons that are too close to the bottom of the page.

You can view heatmaps of your pages and other analytics data to monitor their effectiveness. Google Analytics integration will give you more information about the performance of your pages.

Instapage offers the ability to perform A/B test on landing pages to improve conversion rates. You can create a copy using the controls. Then, you can make changes to the new landing page, such changing the call for action. Instapage will then show your visitors the various versions of your page to see which one performs the best.

OTHER FEATURES OF INSTAPAGE

So far, we’ve seen what templates Instapage provides, how simple it is to create custom landing pages, and the options for publishing your pages, as well as a few other things you can do with this tool.

Instapage however, offers many other features that have allowed it to grow into one of today’s most popular lead generation and landing page creation services.

Some of these characteristics are as follows:

  • The ability to allow multiple users to collaborate on a single project and work together on the same landing page while keeping track and communicating with each other.
  • The ability to integrate with Google AdWords in order to view advertising data within your Instapage dashboard.
  • Large online documentation library that will help you make the most of Instapage.
  • Google AMP landingpage creation support is available.

You can see the complete list of Instapage features on the plans page. Email Instapage Mailchimp Preview

 

Instapage Pricing


This review should have helped you decide if Instapage is right to you. If you are still unsure, you can try the trial offer for free for 14 day. To get the trial, enter your payment information. You’ll be automatically charged when the trial ends. Cancelling is also possible.

You can sign up for Instapage if you like the trial.

The Instapage Business plan is one option, and it costs $199 per month, or $149 per month if paid annually. Annual payments require a one-time payment of $1,788, but offer a 25% discount over monthly payments.

instapage-pricing

A custom Enterprise plan can also be created to meet your needs, and the pricing will reflect your configuration. Following a call with the sales team, your personalized Enterprise plan will be configured to meet your needs.

You can check the Instapage pricing webpage to see exactly what’s included in the Business plan, as well as any extras for Enterprise customers.

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Instapage Pros and Cons


Instapage can be a powerful tool to create landing pages and generate leads. But, is it right?

Before we wrap up our review, here’s a quick rundown of some of Instapage’s best features, as well as some of its potential drawbacks:

INSTAPAGE PROS:

  • A nice selection of professional-looking landing page templates.
  • The ability to deliver files and sell products through your landing pages.
  • An advanced but simple landing page builder.
  • Publishing landing pages is easy with many options.
  • There are many tools and data available that can help you optimize pages.
  • Instapage offers many great features for client collaboration and teamwork.
  • Great mobile support available to assist with creating mobile-friendly landing webpages.
  • You can find lots of information online and have access to a responsive chat support channel.

INSTAPAGE CONS:

  • There aren’t nearly as many landing-page templates as other tools, like Leadpages.
  • A business plan covers 30,000 unique visitors per year, 30 published landing-page experiences, five workspaces, five team members, and five workspaces.
  • The high price makes it difficult for website owners with little experience.

Those advantages and disadvantages should help you decide whether Instapage is the best landing page builder for you.

 

Final Thoughts Email Instapage Mailchimp Preview


Instapage can be used to create landing pages and publish them, as you will see.

The starter templates and advanced pages builder will help you create the perfect type of landing page for your project.

Instapage, a free plugin that allows you to publish landing pages on WordPress sites, has a well-implemented WordPress integration. It is also possible to publish landing pages directly on your own domains, if you do not want them to be published on your WordPress blog. Instapage provides all your hosting needs.

Instapage is suitable for a wide range of projects due to its ability to deliver downloads and collect leads through landing pages, as well as integrate your pages with a variety of third-party services. Some readers may be put off though by the limited possibilities for selling products directly through your landing page.

Although it has some great features, the biggest hurdle will be deciding whether $149 or more per monthly is worth it for a landingpage builder. If you can, Instapage is highly recommended.

The Divi theme can be used by anyone who is already using WordPress, or intends to start. It costs $89. Although you will need web hosting in order to put your website online, there are many great low-cost options.

Divi and other WordPress site builders may not offer all that Instapage offers. If you just need to publish a few landing page to promote your side hustle or increase subscribers to your blog, a WordPress-based configuration might make more sense. Instapage may be an option, but this is only if your project becomes successful.

Instapage is one of the most popular landing page builders. Email Instapage Mailchimp Preview

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