If you want to start creating effective landing pages to generate more leads and sell more products, you’ve probably heard of Instapage. Do Instapage Websites Rank
This sounds like a highly capable product. It has a set of professional landing page templates as well as a powerful page building tool. But does it really look as good as it sounds? It will help you to create conversion-focused landing webpages with minimum effort. Given its high price, is it worth the investment?
These are the questions we’ll answer in our Instapage Review.
This review will help to decide if Instapage can be used for your project. We’ll cover the main features, as well as how it feels to use.
Let’s get started…
Instapage Video Review
Instapage offers everything you need to start creating and publishing landing page. It is cloud-based.
Instapage lets you create conversion-focused landing pages regardless of whether or not you have an existing website. This will help you generate more leads and sell more products.
Instapage features make it simple to create effective landing pages, no matter what your goal is. Split-testing tools and analytics are just a few of the many features that Instapage offers. They allow you to use visitor information to increase the effectiveness your landing page designs.
Before we move to the crucial section about Instapage, which explains what it can do and how these features interact with each other, and whether Instapage has a simple user interface, let us give you a brief overview of why this landing page creator might be a good choice for you:
A library with over 80 high quality templates. You won’t have any need to create or search for new ideas to make your next landing site.
Intuitive landing-page editor –Instapage’s drag-and drop interface is powerful and easy to use, regardless of whether you need to start from a blank canvas or make changes to one of the many templates.
Instapage is an efficient form builder. You can easily create customized forms for user information.
It’s useful to select widgets — you can add additional elements to landing pages such as images, videos and buttons.
Tracking & reporting — Use the integrated analytics, heatmaps and A/B-testing tools to quickly assess what is and isn’t working on your landing pages, then optimize them for improved results.
Integration options — Instapage is able to connect to a wide variety of services using Zapier. This includes email marketing platforms like WordPress and many more.
Hosted system –Instapage hosts everything on its own, instead of using a WordPress plugin. You can create landing pages from your account for multiple projects or websites. Instapage allows you to publish landing pages quickly on your WordPress website.
We’ll get to the pricing details of Instapage later on in this review, but, if this sounds like the tool for you, there’s a 14-day free trial available.
The above overview of Instapage should be appealing to anyone looking for a powerful yet user-friendly landing page builder.
But how effective are those features? Is it true that they live up to their claims? We’ll find out by looking deeper into Instapage’s key features.
Instapage’s marketing content claims there are more then 200 templates. But a quick look at the library revealed that there only were about 80.
Some of the templates such as the thankyou page templates were not fully landing page options.
The landing page library shows that the templates you have access to are high-quality and can be used for a variety of purposes.
You can quickly locate the type of template that you are looking for when you create a new landing webpage with the filters.
Instapage’s targeted audience can be easily identified by reviewing the templates for signup forms, event registrations and app downloadings.
However, because one of Instapage’s main selling points is its landing page editor, you’re not limited to using the templates in their default state — or even using a template at all.
DRAG-AND-DROP LANDING PAGE EDITOR
Instapage allows you to create a unique landingpage, whether you start with a blank canvas (or one of the templates). In fact, the key word when describing the Instapage landing page editor is probably freedom.
Instapage’s page builder, unlike even the most advanced WordPress page builders, allows you to position your elements anywhere on the page. Instead of being limited to a grid layout of columns and rows-based structures, your items can be moved anywhere on the page — even on top of one another.
It can be overwhelming to not have any constraints and full creative freedom. To help combat this, Instapage displays helpful markers and grids as you move items around the page, providing an easy way to line up your page elements if desired.
A great feature of the page builder is the ability to display the distance between an item and other content. This makes it simple for perfectionists who want to place their elements on the page. Furthermore, as you drag and drop items around the page, they are gently snapped to the underlying grid layout.
This grid and the other indicators can be ignored, but it is helpful to have some guidelines when you arrange page elements.
The preview button allows you to view your landing page in a different browser tab. The WYSIWYG interface of the page builders means that you don’t have to constantly preview your design. Once it’s published, it will look exactly the way it looks in the editor.
Instapage’s page builder interface makes it easy to customize the elements that make up your pages. The page will display a few settings as well as an edit button when you click on an item.
You can edit the properties of the item by clicking the edit link.
Instapage offers a time-saving feature that can be useful if you are creating multiple landing pages for clients or yourself. You can create a collection of reusable assets or blocks that you can insert into your landing pages using Instablocks.
A custom testimonials block could be created with positive feedback by your customers. You can save it as an Instablock. This will allow you to quickly insert an Instablock in your landing page whenever you need testimonials.
Instablocks are also useful for creating page headers, footers and calls-to-action. Instapage also includes many Instablock templates you can use to create your own assets.
You may be wondering whether you can update an Instablock from the library, and have the changes applied to all instances of the block in your published pages. The answer is yes. Instapage Enterprise is the best option to enable Global Blocks functionality.
LANDING PAGE WIDGETS
Using the Instapage widgets, you can quickly insert a variety of elements into your landing page designs. Click on any of the widget icons located in the Instapage editor’s sidebar menu and drag it onto your canvas.
You can then move it around the page and begin editing its appearance and content. You can also determine the action associated with a widget.
There are some great options, but the widget selection is Instapage’s weakest link, especially when you compare it to WordPress page builders like Divi Builder or Elementor. Instapage makes it easy to add the following widgets into your landing pages.
- Horizontal and vertical lines
- HTML widgets
Instapage can be used to create your own pricing and testimonial panels. This is possible by using the combined text, image, title, and headline widgets. However it is less efficient than being able to add a readymade purpose-built widget directly to your page. There are some pre-built pricing tables and other elements in the page templates to save you time, but adding them to your pages isn’t as simple as having ready-made widgets that you can drag and drop onto your pages.
Thankfully, the previously mentioned Instablock feature allows you to create an element, such as a pricing table or call-to-action, then save it for reuse on any page when needed.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage makes landing pages mobile-friendly by default. However, in the editor, you can switch to the mobile view of a page you’re working on and make changes that only mobile users will see.
Instapage supports the idea to display slightly different versions on landing pages depending upon whether people are using a smartphone or desktop. But you can’t make completely different pages. You can instead hide elements you don’t want mobile users seeing.
Instapage’s page builder is very powerful. The interface is extremely easy to use. The lack of pre-built elements or widgets is disappointing, but most items can be created by hand and saved for later use.
LANDING PAGE PUBLISHING OPTIONS
Instapage gives you several publishing options once you have created your landing page.
- It can be published on your domain.
- It is published on a WordPress website using a free plugin.
- It was published on Drupal’s website.
Instapage demodomains allow you to test your landing page designs, but it is not advised that you run campaigns using landing pages published on this site. You should instead use a domain you already own.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
After connecting your WordPress site and Instapage account, it is easy to choose the landing page you want published on your website from the options. All landing pages that you have published in Instapage will be available via a dropdown menu on your WordPress dashboard.
Instapage pages can be added to WordPress websites as landing pages, 404 error pages or homepages.
After you have selected a page and entered a URL, click the Publish button to make it visible on your WordPress website. It’s a similar process to publish landing pages on Drupal websites. Do Instapage Websites Rank
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
Not only can you publish landing pages to a WordPress or Drupal website, but you can also make them available online with a domain name that has been registered.
Instapage contains instructions for many of most popular registrars. These will assist with connecting your domain quickly to your Instapage Account. There is also a wealth of documentation on the website that goes into greater detail about the process.
Instapage allows you to connect unlimited subdomains and domains to your account. This will allow you to publish up 30 landing page experiences simultaneously on the Business plan (more information on the Enterprise plan), across multiple domains, WordPress and Drupal websites.
You can also download landing webpages and share them on Instapage. Other Instapage users can edit and publish them in the accounts.
INSTAPAGE INTEGRATION OPTIONS
Instapage landingpages can be linked to third-party tools such as email marketing and analytics software. Instapage can be connected to Shopify and PayPal to allow you to collect payments online.
Zapier integration is also possible with Instapage to allow you to connect landing pages to more services and apps. To connect your landing pages with a specific service, please read the integration documentation.
TRACKING, TESTING AND REPORTING
Once you have published your landing page, you can start tracking its performance. One way to track your visitors’ actions while viewing your pages is to use their built-in heatmap. This will allow you to see where they clicked, how far they scrolled, and other information.
If your landing page doesn’t generate as many leads, the heatmap might reveal potential issues such as buttons that visitors aren’t recognising as buttons or forms that are too far below the page’s main scrolling area.
Heatmaps are not the only thing you can see. You can also view conversion rates for pages and other data that will help you to monitor their effectiveness. Google Analytics integration will give you more information about the performance of your pages.
Instapage offers the ability to perform A/B test on landing pages to improve conversion rates. You can copy a landing pages using the controls. Once you’ve done that, you can then modify the page to make it more appealing to your visitors, such a changing the call of action. Instapage will display the different versions of your landing page to show visitors which one is the most popular.
OTHER FEATURES OF INSTAPAGE
We’ve seen the Instapage templates, the ease of creating landing pages and publishing them, along with a few other features that you can do using this tool.
Instapage has many additional features which have made it one of the most popular and powerful landing page and lead generation tools available.
These characteristics can be described as follows:
- The ability for multiple users to collaborate on a project and work on the same landing pages while keeping track of communication and changes made.
- Integrate with Google AdWords for access to advertising data within your Instapage dashboard.
- This large online documentation library will assist you in getting the most from Instapage.
- Google AMP landing pages can be created.
For a complete list of Instapage features, please visit the plans page. Do Instapage Websites Rank
This review should have helped you decide if Instapage is right to you. If you are still unsure, you can try the trial offer for free for 14 day. You must provide your payment information to access the trial. After it expires you will be automatically billed. Cancelling is easy.
Instapage offers two options for signing up if you love the trial.
Instapage Business plans can be purchased for $199 per mois or $149 per annum if they are paid annually. Annual payments require a one-time payment of $1,788, but offer a 25% discount over monthly payments.
You can also choose a custom Enterprise Plan that is customized to your specific needs and priced according to your configuration. After speaking with the sales department, your personal Enterprise plan can be customized to suit your needs.
You can see the Instapage pricing page and what you get with the Enterprise plan.
Instapage Pros and Cons
Instapage is an effective tool for creating landing pages, and generating leads. But is it right for me?
Before we close our review, let’s take a look at some of Instapage’s greatest features and drawbacks.
- There are many professional-looking templates for landing pages.
- Your landing pages can be used to send files or sell products.
- An advanced but simple landing page builder.
- There are many options when it comes to publishing landing pages.
- You can find a variety of tools and reporting data that will help you optimize your pages.
- Instapage features that are ideal for client collaboration and teamwork
- Excellent mobile support to assist you in creating mobile-friendly landing pages.
- There is a lot of helpful online documentation, as well as a responsive live chat support channel.
- There aren’t as many landing page templates as some other tools, such as Leadpages.
- It has 30,000 visitors per month, 30 landing page experiences published, five workspaces and five team members.
- The high price makes it difficult for website owners with little experience.
These benefits and disadvantages can help you decide if Instapage the best landing page maker for you.
Final Thoughts Do Instapage Websites Rank
Instapage can be used to create landing pages and publish them, as you will see.
With the help and the advanced page builder, it should be easy to create the right kind of landing pages for you project.
The WordPress integration is well-implemented, so publishing landing pages on your WordPress website is simple with Instapage and its free plugin. As we have already discussed, you can publish landing pages on your domains if they are not published on your WordPress website. Instapage takes care of all your hosting needs.
Instapage can be used for many projects because it allows you to download and collect leads via landing pages. You can also integrate your pages with third-party services. Some users may find it difficult to sell products through your landing pages.
Although Instapage has many amazing features, the key stumbling block is deciding whether it’s worth spending $149 per Month on a landing site builder. If you can, Instapage is highly recommended.
For $89.95, WordPress users who are already using WordPress can access the Divi theme. This powerful theme includes a page builder tool, large templates library, split testing capabilities, and a growing list of templates. Web hosting is required to make your website live, although there are many affordable web hosts.
Divi and other WordPress pages builders may not have all the features that Instapage has. A WordPress-based setup may be more cost-effective if you are only looking to create a few landing pages for your side hustle or increase your blog subscribers. If your project is successful, then you may want to switch to Instapage.
Instapage is the right choice if you feel you have the skills to create landing pages. Do Instapage Websites Rank