If you want to start creating effective landing pages to generate more leads and sell more products, you’ve probably heard of Instapage. Dirty Monkey Instapage
This product sounds great, with professional-looking landing page templates and an excellent page builder tool. But does it really look as good as it sounds? And will it be able to assist you in creating conversion-focused landing pages with minimal effort? The relatively high price makes it seem expensive.
These are some of the questions we’ll be asking in this Instapage evaluation.
This review will help answer the question “Is Instapage the best landing page maker?” by covering both the main features and how it is used.
Let’s get started…
Instapage Video Review
Instapage, a cloud-based platform, includes everything you need for creating and publishing landing pages.
Instapage can be used to create conversion-focused landingpages, regardless of whether your website is online or offline.
Instapage makes it easy to create landing pages that are effective, regardless of your message or coding experience. Heatmaps, analytics, and split-testing tools, for example, allow you to use visitor data to improve the effectiveness of your landing page designs.
Before we move on to the section that explains exactly what Instapage does, how they interact and whether Instapage is easy to use, let’s take a look at why you might choose to build your landing pages with Instapage.
A collection of templates you can customize — You don’t need to start over or look for ideas when creating your next landing pages.
Intuitive landing site editor –Instapage’s drag & drop interface for building pages is simple and powerful.
Instapage is an effective form builder. It makes it easy to create custom forms to collect user information. This will ensure that you are capturing the right kind of leads for your landing pages.
It’s useful to select widgets — you can add additional elements to landing pages such as images, videos and buttons.
Tracking and reporting — You can quickly identify what is working and optimize landing pages to get better results with the heatmap and A/B testing tools.
Integration options — Instapage has many integration options, such as Zapier which allows it to connect with a variety of services like email marketing platforms, WordPress, etc.
Hosted system –Instapage hosts everything separately from your website instead of using a WordPress page plugin. Your account can be used for creating landing pages for multiple sites and projects. Instapage, however, allows you quickly to publish landing page on your WordPress website.
We’ll get to the pricing details of Instapage later on in this review, but, if this sounds like the tool for you, there’s a 14-day free trial available.
If you are looking for an easy-to-use landing page builder, the Instapage overview should appeal to you.
But have they been used effectively? Is it true that they live up to their claims? Let’s explore Instapage’s key features.
Instapage’s marketing content claims there are more then 200 templates. But a quick look at the library revealed that there only were about 80.
You might not be able to use all the templates (e.g., the thank you page templates) as full landing pages options.
The landing page library shows that the templates you have access to are high-quality and can be used for a variety of purposes.
The filters are a great way to quickly locate the right template for you when creating a brand new landing page.
Look at Instapage templates to get an idea of the target audience. These include signup forms for product sales, event registrations and app downloads.
However, because one of Instapage’s main selling points is its landing page editor, you’re not limited to using the templates in their default state — or even using a template at all.
DRAG-AND-DROP LANDING PAGE EDITOR
The Instapage editor lets you create unique landing pages, no matter if you use one of the templates or a blank canvas. Instapage’s landingpage editor is all about freedom.
Instapage’s page creator allows you to position elements anywhere on your page. Instead of being limited to a grid layout of columns and rows-based structures, your items can be moved anywhere on the page — even on top of one another.
It can be overwhelming to have no constraints and complete creative freedom. Instapage provides a way to make sure you have everything in order.
A great feature of the page builder is the ability to display the distance between an item and other content. This makes it simple for perfectionists who want to place their elements on the page. Furthermore, as you drag and drop items around the page, they are gently snapped to the underlying grid layout.
While you are free to disregard this grid and other indicators, it is useful to have some direction when arranging the page elements.
Click the preview button to preview your landing pages in a new tab while you work in the page builder. The page builder uses a WYSIWYG interface so you don’t need to preview it as often. It should look exactly the same in the editor once it’s published.
Instapage makes it easy for you to modify the elements within your pages with its intuitive page builder interface. A few settings are available when you choose an item from the page.
You can edit the properties of the item by clicking the edit link.
Instapage is a great tool for creating multiple landing page templates for clients and yourself. Instablocks allows you to create a set of reusable assets (or blocks) that can be used in any of your landing pages.
You could, for example, create a custom testimonials block with positive feedback from your customers and save it as an Instablock. Then, whenever you need to include testimonials on a landing page, you can quickly insert that Instablock into the page.
Instablocks also allow you to create page headers or footers, call-to-actions, and other elements you can use with Instapage. Furthermore, Instapage includes a variety of Instablock templates that you can use as starting points for your own assets.
It is possible to update an Instablock in your library and have the changes applied automatically to all instances of that block within your published pages. Instapage Enterprise must be upgraded to get the Global Blocks function.
LANDING PAGE WIDGETS
You can insert many elements to your landing pages quickly using the Instapage widgets. To add one to your page click on the Instapage sidebar menu widget icon. The widget will be dropped onto your canvas.
You can then move it around the page and begin editing its appearance and content. You can also define the action associated with a widget, such as what happens when a button is clicked.
Instapage has many useful options. However, widget selection is the most problematic part of Instapage. This is especially true when compared to WordPress page builders, such as Divi Builder and Elementor. Instapage lets you add the following widgets onto your landing pages.
- Lines for Horizontal and Vertical Transport
- HTML widgets
Instapage allows you to create your own testimonial panels or pricing tables by combining text, image and headlines widgets. However, it is not as easy as adding a purpose-built widget to your pages. While there are already pre-built pricing sheets and other elements available in the page templates, you won’t be able to drag and drop them onto your pages.
Instablock, which was mentioned previously, allows you to create elements such as a call-to-action or pricing table, and then save it for later use on any page.
MOBILE-FRIENDLY PAGE DESIGNS
By default, all landing pages created by Instapage are mobile-friendly. You can change to mobile view in the editor and make any changes only mobile users can see.
Instapage supports the idea of showing slightly different versions of landing pages depending on whether visitors are using a mobile device or a desktop computer. Two completely different versions of the same page cannot be created. You can instead hide elements you don’t want mobile users seeing.
Instapage has a very powerful page builder. The interface is not only simple to use, but it also gives you a lot of flexibility when it comes to positioning items, while also providing helpful assistance if you want to precisely align your page elements. It is disappointing that there are not pre-built elements and widgets, but you can create most items by hand and save them for later.
LANDING PAGE PUBLISHING OPTIONS
Instapage gives you several publishing options once you have created your landing page.
- It can be published on your domain.
- It is published using a WordPress plugin.
- It was published by Drupal.
You can also test your landing pages on an Instapage demo domain, but it is not recommended that you run campaigns on any landing pages published in this manner. Instead, you should use a domain that you have already registered elsewhere.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
After connecting your WordPress website and Instapage account, you can simply select which landing page you want to publish on your site from the available options. Instapage landing pages should be accessible through a dropdown menu within your WordPress dashboard.
Instapage pages can be published to your WordPress website in a variety of formats. You can choose whether they are displayed as landing pages, 404 error pages, or your homepage.
Once you’ve chosen a landing page and entered a URL for the page, click on the Publish button. It’s a similar process to publish landing pages on Drupal websites. Dirty Monkey Instapage
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
In addition to publishing landing pages on a website built with WordPress or Drupal, you can make your pages available online by using a domain name you’ve registered.
To assist you in quickly connecting your domain to your Instapage account, Instapage displays instructions for many of the most popular registrars. The website also has a lot of documentation that provides more information about the process.
Instapage gives you the ability to connect unlimited numbers of domains and/or subdomains to your Instapage account. This allows you to publish up-30 landing page experiences at one time on the Enterprise and Business plans.
You can also download landingpages and share with Instapage members, who can edit and then publish them in their own accounts.
INSTAPAGE INTEGRATION OPTIONS
Your Instapage landing pages can be integrated with a variety of third-party solutions, such as analytics software, email marketing services, and webinar providers. If you wish to promote products using Instapage, connect your landing pages with Shopify ecommerce stores or PayPal to collect online payments.
Zapier integration is also possible with Instapage to allow you to connect landing pages to more services and apps. You can connect your landing page to a specific service by reading the integration documentation.
TRACKING, TESTING AND REPORTING
Once you publish a landing site, you can track its performance. You can use the heatmap tool built into your browser to track what visitors did when they viewed your pages. This includes where they clicked and how far they scrolled.
If your landing site isn’t producing as many leads as it should, the heatmap could help. This could include buttons that your visitors don’t recognize, forms that are too far to the left, beyond the area where the majority of your audience is scrolling, and buttons that are too close to the bottom of the page.
To monitor the effectiveness of your pages, heatmaps can be used to show conversion rates and other analytics data. Google Analytics integrates with your site to provide you with additional information on how your pages perform.
Instapage offers the ability to perform A/B test on landing pages to improve conversion rates. You can create a copy using the controls. Then, you can make changes to the new landing page, such changing the call for action. Instapage will then display all versions of your page to your visitors so that they can decide which one performs best.
OTHER FEATURES OF INSTAPAGE
So far, we’ve seen what templates Instapage provides, how simple it is to create custom landing pages, and the options for publishing your pages, as well as a few other things you can do with this tool.
Instapage, on the other hand, has a plethora of additional features that have helped it to become one of the most powerful and popular landing page creation and lead generation services available today.
These characteristics include:
- The ability for multiple users to collaborate on a project and work on the same landing pages while keeping track of communication and changes made.
- The ability to integrate with Google AdWords in order to view advertising data within your Instapage dashboard.
- A large online documentation library to help you get the most out of Instapage.
- Google AMP landingpage creation support is available.
You can see the complete list of Instapage features on the plans page. Dirty Monkey Instapage
This review should help you determine if Instapage suits you. You can still try Instapage for free for 14-days if you aren’t sure. To get the trial, enter your payment information. You’ll be automatically charged when the trial ends. Cancelling is also possible.
Instapage is available in two forms if the trial appeals to you.
Instapage Business is one option. It costs $199 per monthly or $149 per calendar year. A one-time payment, $1,788, is required to secure your account. This will save you 25% over monthly payments.
You can also get a customized Enterprise plan, which is tailored to your requirements and with pricing that matches your configuration. After speaking with the sales department, your personal Enterprise plan can be customized to suit your needs.
On the Instapage pricing page, you can see exactly what is included in the Business plan as well as the extras available to Enterprise customers.
Instapage Pros and Cons
Instapage is an effective tool for creating landing pages, and generating leads. But is it right for me?
Before we wrap up our review, here’s a quick rundown of some of Instapage’s best features, as well as some of its potential drawbacks:
- This collection of landing page templates is professional looking.
- Your landing pages will allow you to transfer files and sell product.
- This is a simple, but effective landing page creator.
- There are many ways to publish landing pages.
- There is a wealth of reporting data and tools available to assist you in optimizing your pages.
- Instapage features that are ideal for client collaboration and teamwork
- You will receive excellent mobile support in order to create mobile-friendly landing page designs.
- You can find lots of information online and have access to a responsive chat support channel.
- There aren’t as many templates for landing pages as there are for other tools such as Leadpages.
- The business plan includes 30,000 unique visitors each month, 30 published landing pages experiences, five workspaces, and five members of the team.
- It is not recommended for novice website owners due to its high price.
These features and drawbacks will help to decide whether Instapage can be your best landing page builder.
Final Thoughts Dirty Monkey Instapage
Instapage can be used to create landing pages and publish them, as you will see.
The starter templates and advanced pages builder will help you create the perfect type of landing page for your project.
Instapage and its free plugin make publishing landing pages to WordPress easy with a WordPress integration that is well-implemented. Publishing landing pages on your own domain is possible, but it’s not as easy as publishing them on your WordPress site. Instapage takes care all of your hosting requirements.
Instapage works well for many different projects. It can deliver downloads and gather leads through landing pages. Additionally, it can integrate your pages to a variety third-party services. However, some readers may be put off by the slightly limited options for selling products directly through your landing pages.
The main problem with Instapage is the decision about whether or not you can afford to spend $149 per month on a landing pages builder. Instapage is highly recommended if you are able.
If you already use WordPress or are planning to start, you can get access to the powerful Divi theme, which includes an impressive page builder tool, a large and growing library of templates, and split testing features, for just $89. You will need to pay web hosting to get your website online. However, there are excellent, low-cost web hosts.
Divi and other WordPress pages builders may not have all the features that Instapage has. WordPress-based configurations may be better if you’re only planning to publish a few landing sites to increase your blog subscribers or promote your side business. Instapage may be an option, but this is only if your project becomes successful.
Instapage is a great landing page builder if you are ready. Dirty Monkey Instapage