If you want to start creating effective landing pages to generate more leads and sell more products, you’ve probably heard of Instapage. Dashboard Instapage
It sounds like a competent product with a professional set modern landing page templates, and a powerful tool to build pages. But does it really look as good as it sounds? Is it capable of creating conversion-focused landing page with minimal effort? Is the high price worth it?
These are the questions we’ll answer in our Instapage Review.
This review will help decide if Instapage’s landing page creator is right for you. We cover both the main features and a look at how it works.
Let’s get started…
Instapage Video Review
Instapage offers everything you need to start creating and publishing landing page. It is cloud-based.
Instapage makes it easy to create conversion-focused landing page designs, regardless of whether you have a website, an online presence, or both.
Instapage is a great tool for creating landing pages that promote your products or services. Heatmaps, analytics, and split-testing tools, for example, allow you to use visitor data to improve the effectiveness of your landing page designs.
Before we get to the important section that covers exactly what Instapage can do, how those features interact, and whether or not Instapage is simple to use, here’s a quick rundown of why you might choose this landing page builder:
A collection of templates you can customize — You don’t need to start over or look for ideas when creating your next landing pages.
Intuitive landing pages editor –Instapage’s drag and drop page builder interface makes it easy to create a new page or modify one of its many templates.
Instapage is a powerful form builder. It allows you to easily create custom forms that collect user information.
It’s useful to select widgets — you can add additional elements to landing pages such as images, videos and buttons.
Tracking & reporting — Use the integrated analytics, heatmaps and A/B-testing tools to quickly assess what is and isn’t working on your landing pages, then optimize them for improved results.
Integration options — Instapage uses Zapier to connect to many services, including email marketing platforms, WordPress and many other.
Hosted system –Instapage hosts everything separately from your website instead of using a WordPress page plugin. Your account can be used for creating landing pages for multiple sites and projects. Instapage, however, allows you quickly to publish landing page on your WordPress website.
We’ll get to the pricing details of Instapage later on in this review, but, if this sounds like the tool for you, there’s a 14-day free trial available.
If you are looking for an easy-to-use landing page builder, the Instapage overview should appeal to you.
How well are these features actually working? Is it true that they live up to their claims? Let’s find out by delving deeper into Instapage’s key features.
Instapage’s marketing content claims there are more then 200 templates. But a quick look at the library revealed that there only were about 80.
You might not be able to use all the templates (e.g., the thank you page templates) as full landing pages options.
You can see that the templates are high quality and serve a wide range.
You can quickly locate the type of template that you are looking for when you create a new landing webpage with the filters.
Instapage’s target audience can be gathered by reviewing the templates covering signup forms and event registrations.
Instapage’s main selling factor is its landing-page editor. However, the template can be used in any other state than their default.
DRAG-AND-DROP LANDING PAGE EDITOR
Instapage allows you to create a unique landingpage, whether you start with a blank canvas (or one of the templates). Instapage’s landing pages editor is truly free.
Instapage’s page maker allows you to place your elements anywhere on the page, unlike other advanced WordPress page builders. You don’t have to stick with a grid layout or a row- and column-based structure for your pages. Instead, you can move the elements on your page anywhere on the canvas.
It can be overwhelming to not have restrictions and full creative freedom. Instapage provides a way to make sure you have everything in order.
A great feature of the page builder is the ability to display the distance between an item and other content. This makes it simple for perfectionists who want to place their elements on the page. Furthermore, as you drag and drop items around the page, they are gently snapped to the underlying grid layout.
You can disregard the grid and other indicators but it is helpful to have some direction in arranging page elements.
The preview button allows you to view your landing page in a different browser tab. The WYSIWYG interface of the page builders means that you don’t have to constantly preview your design. Once it’s published, it will look exactly the way it looks in the editor.
The elements that comprise your pages are easily customizable using the Instapage page builder interface. When you select an item on the page, it displays a few settings and an edit button.
Click the edit button to view the item’s properties in the sidepanel and make modifications beyond the ones shown on the floating toolbar.
Instapage’s time-saving feature is great if you plan to create multiple landing pages, either for your clients or yourself. You can make a list of reusable assets and blocks to insert into your landing pages with Instablocks.
You could, for example, create a custom testimonials block with positive feedback from your customers and save it as an Instablock. This will allow you to quickly insert an Instablock in your landing page whenever you need testimonials.
Instablocks also allow you to create page headers or footers, call-to-actions, and other elements you can use with Instapage. Instapage offers a range of Instablock templates to help you create your own assets.
You might be curious if it is possible to update an Instablock within the library and have those changes automatically applied in all instances of that Instablock on your published pages. Instapage Enterprise is the best option to enable Global Blocks functionality.
LANDING PAGE WIDGETS
Instapage widgets are a quick way to add elements to your landing webpage designs. To add one to your page, simply click on one of the widget icons in the Instapage editor’s sidebar menu, and it will be dropped onto the canvas.
It can then be moved around the page and edited as needed. You can also set the action for a widget. This could be what happens when you click a button.
Instapage has many useful options. However, widget selection is the most problematic part of Instapage. This is especially true when compared to WordPress page builders, such as Divi Builder and Elementor. Instapage can be used to add these widgets to landing pages:
- Lines for Horizontal and Vertical Transport
- HTML widgets
Instapage allows you to create your own testimonial panels or pricing tables by combining text, image and headlines widgets. However, it is not as easy as adding a purpose-built widget to your pages. Pre-built pricing and other elements are available in the page templates. However adding them to your pages can be more difficult than using pre-made widgets that can be dragged and dropped onto your pages.
Instablock allows you to save an element for reuse on other pages, such as a pricing or call-to action, using the feature mentioned above.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage makes landing pages mobile-friendly by default. However, in the editor, you can switch to the mobile view of a page you’re working on and make changes that only mobile users will see.
Instapage supports the idea that landing pages can be displayed differently depending on whether users are using a phone or a computer. Two completely different versions of the same page cannot be created. You can instead hide elements you don’t want mobile users seeing.
Instapage’s page builders are extremely powerful. The interface is not only simple to use, but it also gives you a lot of flexibility when it comes to positioning items, while also providing helpful assistance if you want to precisely align your page elements. The lack of pre-built elements or widgets is disappointing, but most items can be created by hand and saved for later use.
LANDING PAGE PUBLISHING OPTIONS
Instapage gives you several publishing options once you have created your landing page.
- It is possible to publish it on your own website.
- It is published to a WordPress site using a free plugin.
- It was published on Drupal’s website.
Instapage demo domains are also available for testing landing pages. However it is not recommended that campaigns be run on landing pages published in this fashion. Instead, you should register another domain.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
It’s very easy to create an Instapage Landing Page on your WordPress Website. After downloading the plugin, you need to link your WordPress blog to your Instapage profile by entering some simple details.
After connecting your WordPress website and Instapage account, you can simply select which landing page you want to publish on your site from the available options. Any landing pages you’ve created and published in Instapage should be accessible via a dropdown menu in your WordPress dashboard.
When you publish an Instapage page to your WordPress website, you can choose whether it is displayed as a landing page, a 404 error page, or your website’s homepage.
You should be able to view that landing page on your WordPress website once you’ve selected a page, entered a URL for it, and clicked the Publish button. It’s a similar process to publish landing pages on Drupal websites. Dashboard Instapage
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
In addition to publishing landing pages on a website built with WordPress or Drupal, you can make your pages available online by using a domain name you’ve registered.
Instapage contains instructions for many of most popular registrars. These will assist with connecting your domain quickly to your Instapage Account. Additionally, the website contains extensive documentation that explains the process in greater detail.
Instapage allows you to connect unlimited subdomains and domains to your account. This will allow you to publish up 30 landing page experiences simultaneously on the Business plan (more information on the Enterprise plan), across multiple domains, WordPress and Drupal websites.
You can also download landing page templates and share them with Instapage users. They can edit them and post them to their accounts.
INSTAPAGE INTEGRATION OPTIONS
Instapage landing page integrations allow you to integrate with many third-party solutions such as analytics software, email marketing service providers, and webinar providers. If you wish to promote products using Instapage, connect your landing pages with Shopify ecommerce stores or PayPal to collect online payments.
Zapier allows you to integrate Instapage with Zapier, allowing you to connect your landing page to many more apps and services. Instapage can be used to link your landing pages to specific services. Please review the integration documentation.
TRACKING, TESTING AND REPORTING
Once you publish a landing site, you can track its performance. You can use the heatmap tool built into your browser to track what visitors did when they viewed your pages. This includes where they clicked and how far they scrolled.
If your landing page doesn’t generate as many leads, the heatmap might reveal potential issues such as buttons that visitors aren’t recognising as buttons or forms that are too far below the page’s main scrolling area.
Heatmaps are not the only thing you can see. You can also view conversion rates for pages and other data that will help you to monitor their effectiveness. Google Analytics integration will give you more information about the performance of your pages.
Instapage also lets you do A/B tests on landing pages to increase your conversion rate. You can create a copy using the controls. Then, you can make changes to the new landing page, such changing the call for action. Instapage will show you the different versions of your page so that you can see which version is most effective.
OTHER FEATURES OF INSTAPAGE
So far, we’ve seen what templates Instapage provides, how simple it is to create custom landing pages, and the options for publishing your pages, as well as a few other things you can do with this tool.
Instapage on the other hand has many more features that have made it one the most popular and effective landing page creator and lead generation services.
These characteristics include:
- Multiple users can collaborate on the project and create the same landing pages. All communication is tracked and updated.
- You can integrate with Google AdWords and view advertising data from your Instapage dashboard.
- An extensive online documentation library to assist you in making the most of Instapage.
- Google AMP landingpage creation support is available.
You can see the complete list of Instapage features on the plans page. Dashboard Instapage
This review should have given you a good idea of whether or not Instapage is right for you. You can still try Instapage for free for 14-days if you aren’t sure. You will need to enter your payment information in order to be billed automatically when the trial expires. Cancelling is easy.
Instapage is available in two forms if the trial appeals to you.
Instapage Business plans can be purchased for $199 per mois or $149 per annum if they are paid annually. Although a monthly payment is more expensive than monthly, a one-off payment of $1788 can be made to get Instapage Business.
There’s also a custom Enterprise plan that’s tailored to your specific requirements, with pricing that reflects your configuration. After a conversation with the sales team, your customized Enterprise plan will be tailored to your specific needs.
You can view the Instapage pricing page to see what features are included in each Business plan and the additional options available for Enterprise customers.
Instapage Pros and Cons
Instapage is a powerful tool that can create landing pages and generate leads. But are you sure it is right for your business?
Before we close our review, let’s take a look at some of Instapage’s greatest features and drawbacks.
- A nice selection of professional-looking landing page templates.
- Your landing pages will allow you to transfer files and sell product.
- It is an advanced, but easy landing page builder.
- There are many options available for publishing landing pages.
- A wealth of data and tools are available to assist with optimizing your pages.
- Features that make Instapage ideal for teamwork and client collaboration.
- You will receive excellent mobile support in order to create mobile-friendly landing page designs.
- You can find lots of information online and have access to a responsive chat support channel.
- There aren’t as many templates for landing pages as there are for other tools such as Leadpages.
- The business plan includes 30,000 unique visitors each month, 30 published landing pages experiences, five workspaces, and five members of the team.
- Its high cost makes it inappropriate for inexperienced website owners.
These features and drawbacks will help to decide whether Instapage can be your best landing page builder.
Final Thoughts Dashboard Instapage
As you can see, Instapage is an extremely capable landing page builder and publishing tool.
With the help and the advanced page builder, it should be easy to create the right kind of landing pages for you project.
The WordPress integration is well-implemented, so publishing landing pages on your WordPress website is simple with Instapage and its free plugin. However, as previously discussed, publishing landing pages on your own domains is just as simple if you don’t want to publish them on your WordPress website. Instapage provides all your hosting needs.
Instapage is suited for a wide variety of projects thanks to its ability deliver downloads, collect leads through landing page and integrate pages with various third-party service providers. Some users may find it difficult to sell products through your landing pages.
Although Instapage has many amazing features, the key stumbling block is deciding whether it’s worth spending $149 per Month on a landing site builder. Instapage can be a great choice if you’re able.
Access to Divi, the powerful WordPress theme for only $89. While you will need to pay web hosting for your site to go online, there are great web hosts that are affordable.
Divi and other WordPress site builders may not offer all that Instapage offers. A WordPress-based setup may be more cost-effective if you are only looking to create a few landing pages for your side hustle or increase your blog subscribers. Instapage might be a better option if your project succeeds.
Instapage is a great landing page builder if you are ready. Dashboard Instapage