Instapage is a platform that allows you to create landing pages that generate leads and sell more products. Contact Instapage Support
It certainly sounds like a capable product, with a professional set of modern landing page templates and a powerful page builder tool. But does it really look as good as it sounds? Is it capable of creating conversion-focused landing page with minimal effort? Is the high price worth it?
These are the questions we’ll answer in our Instapage Review.
This review will help to decide if Instapage can be used for your project. We’ll cover the main features, as well as how it feels to use.
Let’s get started…
Instapage Video Review
Instapage is a cloud-based platform which includes everything needed to create and publish landing pages.
Instapage lets you create conversion-focused landing pages regardless of whether or not you have an existing website. This will help you generate more leads and sell more products.
Instapage features make it simple to create effective landing pages, no matter what your goal is. Heatmaps, analytics, and split-testing tools, for example, allow you to use visitor data to improve the effectiveness of your landing page designs.
Let’s start with the most important section, which covers Instapage’s capabilities, how they interact, and whether Instapage makes it easy to use.
A library with over 80 high quality templates. You won’t have any need to create or search for new ideas to make your next landing site.
Intuitive landing-page editor –Instapage’s drag-and drop interface is powerful and easy to use, regardless of whether you need to start from a blank canvas or make changes to one of the many templates.
Instapage is an efficient form builder. You can easily create customized forms for user information.
It’s useful to select widgets — you can add additional elements to landing pages such as images, videos and buttons.
Tracking and reporting — With the built-in analytics, heatmap, and A/B testing tools, you can quickly see what is and isn’t working, and then optimize your landing pages for better results.
Integration options — Using Zapier, Instapage can connect to a wide range of services, including email marketing platforms, WordPress, and many others.
Hosted system –Instapage hosts all of your content independently from your WordPress website. You can create landing pages from your account for multiple projects or websites. Instapage is a WordPress plugin that allows you to quickly create landing pages.
Instapage’s pricing details are covered later in this review. If this sounds like the tool you want, there’s a free 14-day trial.
The above overview of Instapage should be appealing to anyone looking for a powerful yet user-friendly landing page builder.
But how well have those features been put in place? What do they actually do? Let’s explore Instapage’s key features.
The Instapage marketing content claims that there are more than 200 templates to choose from, but browsing the library revealed that there were only about 80.
Some templates, like the thank-you page templates, weren’t full landing page options. Don’t let the headline number of over 200 templates influence your decision.
You can see that the templates are high quality and serve a wide range.
The filters allow you to quickly search for the right type of template when creating a landing page.
The templates that cover signup forms, product sales, event registrations, app downloads, and product sales can give you a clear idea of Instapage’s target market.
Instapage’s main selling proposition is its landingpage editor. It allows you to modify the templates and even delete them.
DRAG-AND-DROP LANDING PAGE EDITOR
You can create your own landing page using either one of the templates or a blank canvas. Instapage’s landingpage editor is all about freedom.
Instapage’s page maker allows you to place your elements anywhere on the page, unlike other advanced WordPress page builders. Instead of being restricted to a grid layout or a column and row-based structure, the items on your page can be moved anywhere on the canvas — even on top of each other.
It can be difficult to feel free and have no restrictions. Instapage helps you to overcome this by displaying helpful grids and markers as you move items around the page. This makes it easy to align your pages elements if needed.
A nice feature in page builders is the ability for you to move items around. The distance between the item and any other content on the page is displayed. This makes it very easy for perfectionists, such as page designers, to position their elements. Additionally, items can be gently snapped to the grid layout by being dragged and dropped around the page.
You can disregard the grid and other indicators but it is helpful to have some direction in arranging page elements.
The preview button allows you to view your landing page in a different browser tab. You won’t need to preview your design often, however, since the page builder offers a WYSIWYG interface. Your design should look exactly like it did in the editor after it’s been published.
Instapage’s page builder interface makes it easy to customize the elements that make up your pages. An edit button and a few settings can be found when you select an item from the page.
Clicking the edit button will allow you to see the item’s properties and make any changes beyond those that are available on the floating bar.
If you’re going to be creating multiple landing pages for yourself or your clients, Instapage has a great timesaving feature you might like. You can create a collection of reusable assets or blocks that you can insert into your landing pages using Instablocks.
One way to do this is to create a custom testimonials section with customer feedback and save it as an Instablock. The Instablock can be quickly added to a landingpage whenever testimonials are needed.
Instablocks can be used to create page headers and footers, calls to action, and any other Instapage elements that you wish to use on multiple pages. Furthermore, Instapage includes a variety of Instablock templates that you can use as starting points for your own assets.
If you are wondering if an Instablock can be updated in the library and those changes then applied to all instances that block in your published webpages, the answer is Yes. Instapage Enterprise license is required to access the Global Blocks functionality.
LANDING PAGE WIDGETS
Instapage widgets allow you to quickly add elements to your landing page designs. To add one to your page, simply click on one of the widget icons in the Instapage editor’s sidebar menu, and it will be dropped onto the canvas.
You can then move it around the page and begin editing its appearance and content. You can also define the action associated with a widget, such as what happens when a button is clicked.
Instapage offers many useful options. But the widget selection is one of Instapage’s weakest points, especially in comparison to WordPress page builders such Divi Builder and Elementor. Instapage allows you to add the following widgets on your landing pages.
- Horizontal and vertical lines
- HTML widgets
You can add ready-made testimonials, pricing tables and sliders to your pages with a modern WordPress plugin such as Elementor.
Instapage can be used to create your own pricing and testimonial panels. This is possible by using the combined text, image, title, and headline widgets. However it is less efficient than being able to add a readymade purpose-built widget directly to your page. Although there are pre-built pricing charts and other elements included in page templates, it is not as easy to add them to your pages as having ready-made widgets.
Instablock’s feature, mentioned earlier, allows you the ability to create elements (such as a pricing list or call for action) and then save it so that it can be reused on any page.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage’s landing pages are automatically mobile-friendly. However, in the editor, you can switch to the mobile view of a page you’re working on and make changes that only mobile users will see.
Instapage supports the idea to display slightly different versions on landing pages depending upon whether people are using a smartphone or desktop. But you can’t make completely different pages. Instead, you can simply hide elements that you don’t want mobile users to see.
Instapage is a powerful page builder. The interface is not only simple to use, but it also gives you a lot of flexibility when it comes to positioning items, while also providing helpful assistance if you want to precisely align your page elements. Although there are no pre-built widgets or elements, most items can be made by hand and saved for later.
LANDING PAGE PUBLISHING OPTIONS
Instapage gives you several publishing options once you have created your landing page.
- You can publish the article on your own domain.
- It is published on a WordPress website using a free plugin.
- It was published to a Drupal website.
You can also test your landing pages on an Instapage demo domain, but it is not recommended that you run campaigns on any landing pages published in this manner. Instead, use a domain already registered elsewhere.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
After connecting your WordPress account and Instapage account to your WordPress website, you will be able to select the landing pages you want from the available options. Any landing pages you’ve created and published in Instapage should be accessible via a dropdown menu in your WordPress dashboard.
Instapage pages are published to WordPress websites. You have the option of making them a landing page, error page or homepage.
Once you’ve chosen a landing page and entered a URL for the page, click on the Publish button. You can publish landing pages to a Drupal website following a similar process. Contact Instapage Support
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
You can publish landing page on a WordPress website or Drupal website. Also, your pages can be made available online through a domain that you’ve registered.
Instapage offers instructions for many popular registrars that will assist you in connecting your domain to Instapage. The website also has a lot of documentation that provides more information about the process.
Instapage allows you to connect unlimited subdomains and domains to your account. This will allow you to publish up 30 landing page experiences simultaneously on the Business plan (more information on the Enterprise plan), across multiple domains, WordPress and Drupal websites.
You can also download landing webpages and share them on Instapage. Other Instapage users can edit and publish them in the accounts.
INSTAPAGE INTEGRATION OPTIONS
Instapage landing webpages can be connected to a number of third-party services such as email marketing, analytics software and webinar providers. Connect your landing pages to Shopify or PayPal to receive payments online.
Zapier can be used to link your landing pages with even more services and apps. If you want to connect your landing pages to a specific service, read the integration documentation to see if it’s possible with Instapage.
TRACKING, TESTING AND REPORTING
You can track the performance of your landing pages once you have it published. One way to track your visitors’ actions while viewing your pages is to use their built-in heatmap. This will allow you to see where they clicked, how far they scrolled, and other information.
If your landing page doesn’t generate as many leads, the heatmap might reveal potential issues such as buttons that visitors aren’t recognising as buttons or forms that are too far below the page’s main scrolling area.
In addition to heatmaps, you can see your pages’ conversion rates and other analytics data to help you monitor their effectiveness. Google Analytics integration gives you even more insight into how pages perform.
Instapage offers the ability to perform A/B test on landing pages to improve conversion rates. You can copy a landing pages using the controls. Once you’ve done that, you can then modify the page to make it more appealing to your visitors, such a changing the call of action. Instapage will then show your visitors the various versions of your page to see which one performs the best.
OTHER FEATURES OF INSTAPAGE
We have already seen Instapage’s landing page templates. The options for publishing pages are easy.
Instapage is a popular landing page design and lead generation service that offers a multitude of extra features.
These characteristics can be described as follows:
- The ability for multiple users to collaborate on a project and work on the same landing pages while keeping track of communication and changes made.
- The ability to integrate with Google AdWords in order to view advertising data within your Instapage dashboard.
- This large online documentation library will assist you in getting the most from Instapage.
- Google AMP landing pages can be created.
You can see the complete list of Instapage features on the plans page. Contact Instapage Support
This review should help you determine if Instapage suits you. You can still try Instapage for free for 14-days if you aren’t sure. You must provide your payment information to access the trial. After it expires you will be automatically billed. Cancelling is easy.
Instapage offers two options for signing up if you love the trial.
Instapage Business is one option. It costs $199 per monthly or $149 per calendar year. An annual payment requires a $1,788 initial payment. However, it represents a 25% saving over monthly payments.
A custom Enterprise plan can also be created to meet your needs, and the pricing will reflect your configuration. After a conversation with the sales team, your customized Enterprise plan will be tailored to your specific needs.
You can view the Instapage pricing page to see what features are included in each Business plan and the additional options available for Enterprise customers.
Instapage Pros and Cons
Instapage is an effective tool for creating landing pages, and generating leads. But is it right for me?
Before we wrap up the review, here’s an overview of Instapage’s top features as well its potential drawbacks.
- A nice selection of professional-looking landing page templates.
- You will be able to sell files through your landing pages.
- Easy to use, yet powerful, landing page generator.
- There are many options when it comes to publishing landing pages.
- There are many tools and data available that can help you optimize pages.
- Instapage features that are ideal for client collaboration and teamwork
- We offer excellent mobile support to assist in the creation of mobile-friendly landing sites.
- There are many online resources and also a live chat support.
- There aren’t nearly as many landing-page templates as other tools, like Leadpages.
- A business plan covers 30,000 unique visitors per year, 30 published landing-page experiences, five workspaces, five team members, and five workspaces.
- It is expensive and not suitable for new website owners.
These benefits and disadvantages can help you decide if Instapage the best landing page maker for you.
Final Thoughts Contact Instapage Support
Instapage is a powerful landing page creator and publishing tool, as you can see.
With the help and the advanced page builder, it should be easy to create the right kind of landing pages for you project.
Instapage is a WordPress plugin that makes publishing landing pages easy. As we have already discussed, you can publish landing pages on your domains if they are not published on your WordPress website. Instapage manages all aspects of your hosting.
Instapage works well for many different projects. It can deliver downloads and gather leads through landing pages. Additionally, it can integrate your pages to a variety third-party services. However, some readers may be put off by the slightly limited options for selling products directly through your landing pages.
Despite all of its great features, the main stumbling block will be deciding whether you can justify spending $149 or more per month on a landing page builder. Instapage is highly recommendable if you can.
The Divi theme can be used by anyone who is already using WordPress, or intends to start. It costs $89. You will need to pay web hosting to get your website online. However, there are excellent, low-cost web hosts.
Divi and other WordPress site builders may not offer all that Instapage offers. If you just need to publish a few landing page to promote your side hustle or increase subscribers to your blog, a WordPress-based configuration might make more sense. Instapage may be an option, but this is only if your project becomes successful.
However, if you believe you’re ready for one of the best landing page builders available, Instapage should be at the top of your list. Contact Instapage Support