Instapage is an excellent tool for creating landing pages that convert more leads into sales. Can I Create My Entire Website Using Instapage
This product certainly looks capable, with a strong page builder tool and a professional collection of modern landing pages templates. But is it as great as it looks? It will help you to create conversion-focused landing webpages with minimum effort. It is also worth the price.
These are the questions that we will be answering in our Instapage review.
This review will help decide if Instapage’s landing page creator is right for you. We cover both the main features and a look at how it works.
Let’s get started…
Instapage Video Review
Instapage is an online platform that allows you to publish and create landing pages.
Instapage lets you create conversion-focused landing pages regardless of whether or not you have an existing website. This will help you generate more leads and sell more products.
Instapage is a great tool for creating landing pages that promote your products or services. Heatmaps, analytics, and split-testing tools, for example, allow you to use visitor data to improve the effectiveness of your landing page designs.
Let’s start with the most important section, which covers Instapage’s capabilities, how they interact, and whether Instapage makes it easy to use.
A library of customizable templates — With over 80 high-quality templates to choose from, you’ll never have to start from scratch or look for ideas for your next landing page.
Intuitive landing page editor –Instapage’s drag-and-drop page builder interface is powerful yet simple to use, whether you want to start with a blank canvas or edit one of the many templates.
Instapage is an effective tool for building forms — It’s easy to create customized forms for users to gather information that will help you ensure you capture the right leads on your landing pages.
Useful widget selection – In addition to forms, you can easily include other elements to your landing page, such as images and videos.
Tracking and reporting – With the built in analytics, heatmap and A/B test tools, it’s easy to quickly see what’s working and how you can optimize your landing page for better results.
Integration options — Instapage can connect using Zapier to many services including email marketing platforms and WordPress.
Hosted system –Instapage hosts everything independently of your website, rather than using a WordPress landing page plugin. You can use your account to create landing pages for multiple projects and websites. Instapage, however, allows you quickly to publish landing page on your WordPress website.
Instapage pricing information will be covered in the review. But, if this sounds like the right tool for you, then there is a 14 day free trial.
The above overview of Instapage should be appealing to anyone looking for a powerful yet user-friendly landing page builder.
But how well have those features been put in place? And do they live up to the hype? We will explore Instapage’s key features.
The Instapage marketing content claims that there are more than 200 templates to choose from, but browsing the library revealed that there were only about 80.
Some of the templates such as the thankyou page templates were not fully landing page options.
You can see that the templates are high quality and serve a wide range.
The filters make it easy to quickly identify the template that you want when creating a new landingpage.
Look at Instapage templates to get an idea of the target audience. These include signup forms for product sales, event registrations and app downloads.
Instapage’s main selling proposition is its landingpage editor. It allows you to modify the templates and even delete them.
DRAG-AND-DROP LANDING PAGE EDITOR
The Instapage editor lets you create unique landing pages, no matter if you use one of the templates or a blank canvas. Instapage’s landing page editor is characterized by freedom.
Instapage’s page builder allows you, unlike most other WordPress page builders, to position your elements wherever you want them to be. The items on your page are not limited to a grid layout, column- and row-based structures; they can be moved around the canvas.
It can be overwhelming to not have any constraints and full creative freedom. Instapage offers helpful markers and grids that you can use to move items around your page. It also makes it easy for you to line up page elements if necessary.
The best thing about the page builder is its ability to show the distance between items and other pages. This makes it easier for perfectionists when positioning their page elements. You can drag and drop items to move them around on the page. They are then gently snapped to their underlying grid layout.
Although you can ignore the grid and other indicators, it’s helpful to have some guidance when organizing page elements.
Click the preview button to preview your landing pages in a new tab while you work in the page builder. You won’t need to preview your design often, however, since the page builder offers a WYSIWYG interface. Your design should look exactly like it did in the editor after it’s been published.
Instapage’s page builder interface makes it easy to customize the elements that make up your pages. An edit button and a few settings can be found when you select an item from the page.
Click the edit button to view the item’s properties in the sidepanel and make modifications beyond the ones shown on the floating toolbar.
Instapage has a wonderful time-saving feature if you intend to create multiple landing sites for clients or yourself. You can make a list of reusable assets and blocks to insert into your landing pages with Instablocks.
You could, for example, create a custom testimonials block with positive feedback from your customers and save it as an Instablock. This will allow you to quickly insert an Instablock in your landing page whenever you need testimonials.
Instablocks are also useful for creating page headers, footers and calls-to-action. Furthermore, Instapage includes a variety of Instablock templates that you can use as starting points for your own assets.
If you’re wondering if you can update an Instablock in the library and then have those changes automatically applied to every instance of that block in your published pages, the answer is yes. Instapage Enterprise license is required to access the Global Blocks functionality.
LANDING PAGE WIDGETS
Instapage widgets allow you to quickly add elements to your landing page designs. To add one to your page, simply click on one of the widget icons in the Instapage editor’s sidebar menu, and it will be dropped onto the canvas.
You can move the widget around and edit its appearance and contents. You can also determine the action associated with a widget.
Instapage offers many useful options. But the widget selection is one of Instapage’s weakest points, especially in comparison to WordPress page builders such Divi Builder and Elementor. Instapage makes it easy to add the following widgets into your landing pages.
- Vertical and Horizontal lines
- HTML widgets
You can add ready-made testimonials, pricing tables and sliders to your pages with a modern WordPress plugin such as Elementor.
You can make your own pricing tables or testimonial panels with Instapage by combining the text, image, and headlines widgets, but it’s not as convenient as being able to add a ready-made purpose-built widget to your page. While there are already pre-built pricing sheets and other elements available in the page templates, you won’t be able to drag and drop them onto your pages.
Thankfully, the previously mentioned Instablock feature allows you to create an element, such as a pricing table or call-to-action, then save it for reuse on any page when needed.
MOBILE-FRIENDLY PAGE DESIGNS
By default, all landing pages created by Instapage are mobile-friendly. You can change to mobile view in the editor and make any changes only mobile users can see.
So, if the idea of displaying slightly different versions of your landing pages depending on whether your visitors are using a smartphone or a desktop device sounds appealing, Instapage supports it. You can’t create two different pages. You can hide any elements you don’t want mobile visitors to see.
The Instapage page builder is extremely powerful. The interface is simple and easy to use. It also allows for a lot more flexibility in positioning items. If you need help aligning your pages elements, it will also provide helpful guidance. The lack of pre-built elements or widgets is disappointing, but most items can be created by hand and saved for later use.
LANDING PAGE PUBLISHING OPTIONS
Instapage allows you to publish your landing pages.
- You can publish the article on your own domain.
- It is published to a WordPress site using a free plugin.
- It was published on Drupal’s website.
Instapage demo domains are also available for testing landing pages. However it is not recommended that campaigns be run on landing pages published in this fashion. Instead, you should use a domain that you have already registered elsewhere.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
It’s easy to publish an Instapage website landing page. Once you have installed the plugin, you will need to link your WordPress website to your Instapage account.
After linking your WordPress website with Instapage, you can select the landing page that you want to publish from the list of options. All landing pages that you have published in Instapage will be available via a dropdown menu on your WordPress dashboard.
Instapage pages can be added to WordPress websites as landing pages, 404 error pages or homepages.
Once you’ve chosen a landing page and entered a URL for the page, click on the Publish button. A similar process is used to publish landing pages in Drupal. Can I Create My Entire Website Using Instapage
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
A domain name that you’ve registered can be used to publish landing pages on WordPress or Drupal websites.
Instapage has instructions for most of the most popular domain registrars to help you connect your domain to your Instapage. The website also has a lot of documentation that provides more information about the process.
Instapage gives you the ability to connect unlimited numbers of domains and/or subdomains to your Instapage account. This allows you to publish up-30 landing page experiences at one time on the Enterprise and Business plans.
You can also download landing pages and share them with other Instapage users, who can then edit and publish them in their accounts.
INSTAPAGE INTEGRATION OPTIONS
Integrations with third-party software such as email marketing services and analytics software can be made possible by Instapage landing pages. Instapage can be connected to Shopify and PayPal to allow you to collect payments online.
Instapage can also be integrated with Zapier to connect your landing pages to even more apps and services. You can connect your landing page to a specific service by reading the integration documentation.
TRACKING, TESTING AND REPORTING
You can track the performance of your landing pages once you have it published. One option is to use the built-in heatmap tool to see what your visitors did while viewing your pages, such as where they clicked or how far they scrolled.
If your landing page isn’t generating as many leads as you’d like, the heatmap could reveal any potential issues, such as buttons that your visitors aren’t recognizing as buttons or forms that are too far down the page, past where the majority of your audience is scrolling.
Heatmaps are not the only thing you can see. You can also view conversion rates for pages and other data that will help you to monitor their effectiveness. Google Analytics integration gives you even more insight into how pages perform.
Instapage also allows you to run A/B tests on your landing pages to help you get even more conversions from your visitors. You can copy a landing pages using the controls. Once you’ve done that, you can then modify the page to make it more appealing to your visitors, such a changing the call of action. Instapage will then display all versions of your page to your visitors so that they can decide which one performs best.
OTHER FEATURES OF INSTAPAGE
We have already seen Instapage’s landing page templates. The options for publishing pages are easy.
Instapage however, offers many other features that have allowed it to grow into one of today’s most popular lead generation and landing page creation services.
These characteristics include:
- The ability for multiple users to collaborate on a project and work on the same landing pages while keeping track of communication and changes made.
- Integration with Google AdWords to view advertising data in your Instapage dashboard
- This large online documentation library will assist you in getting the most from Instapage.
- Google AMP landing page creation is supported.
You can see the complete list of Instapage features on the plans page. Can I Create My Entire Website Using Instapage
This review should give you an idea of Instapage’s suitability for you. The trial offer allows you to test it free of charge for 14 days. To activate the trial, you will need to provide your payment information. This will allow you to be charged automatically when the expires. However, cancelling is simple.
Instapage has two options to sign up if it is a good trial.
Instapage Business plans are available. They cost $199 per month or $149 per year if you pay annually. Paying annually requires an initial payment of $1,788, but represents a 25% savings over monthly payments.
There’s also a custom Enterprise plan that’s tailored to your specific requirements, with pricing that reflects your configuration. Your personalized Enterprise plan will take place after you have spoken with our sales team.
On the Instapage pricing page, you can see exactly what is included in the Business plan as well as the extras available to Enterprise customers.
Instapage Pros and Cons
Instapage can be a powerful tool to create landing pages and generate leads. But, is it right?
Before we wrap up the review, here’s an overview of Instapage’s top features as well its potential drawbacks.
- A nice selection of professional-looking landing page templates.
- The ability to deliver files and sell products through your landing pages.
- A simple but powerful landing page builder.
- There are many ways to publish landing pages.
- You have a lot of tools and data to help you optimize your pages.
- Instapage features that are ideal for client collaboration and teamwork
- Great mobile support available to assist with creating mobile-friendly landing webpages.
- You will find a lot of useful online documentation and a live chat support channel.
- There aren’t as many landing page templates as some other tools, such as Leadpages.
- A business plan covers 30,000 unique visitors per year, 30 published landing-page experiences, five workspaces, five team members, and five workspaces.
- Its high cost makes it inappropriate for inexperienced website owners.
These are the advantages and disadvantages that will help you decide if Instapage is the right landing page builder.
Final Thoughts Can I Create My Entire Website Using Instapage
Instapage is a highly capable landing page maker and publishing tool.
The starter templates and advanced pages builder will help you create the perfect type of landing page for your project.
Instapage, a free plugin that allows you to publish landing pages on WordPress sites, has a well-implemented WordPress integration. As we have already discussed, you can publish landing pages on your domains if they are not published on your WordPress website. Instapage takes care of all your hosting needs.
Instapage is suited for a wide variety of projects thanks to its ability deliver downloads, collect leads through landing page and integrate pages with various third-party service providers. However, some readers may be put off by the slightly limited options for selling products directly through your landing pages.
Although it has some great features, the biggest hurdle will be deciding whether $149 or more per monthly is worth it for a landingpage builder. Instapage is highly recommendable if you can.
For $89.95, WordPress users who are already using WordPress can access the Divi theme. This powerful theme includes a page builder tool, large templates library, split testing capabilities, and a growing list of templates. While you will need to pay web hosting for your site to go online, there are great web hosts that are affordable.
Divi and other WordPress page builders don’t have the same capabilities as Instapage. A WordPress-based setup may be more cost-effective if you are only looking to create a few landing pages for your side hustle or increase your blog subscribers. Instapage might be a better option if your project succeeds.
Instapage, however, should be on your top list if it’s something you want. Can I Create My Entire Website Using Instapage