Best Alternative To Instapage For Landing Pages: 2022 Pros & Cons

Instapage is a great tool to use to create landing pages that are more effective and generate more leads. Best Alternative To Instapage For Landing Pages

This product sounds great, with professional-looking landing page templates and an excellent page builder tool. However, is it as effective as it appears to be? What about creating conversion-focused landing sites with minimal effort? Is the high price worth it?

These are the questions we’ll answer in our Instapage Review.

This review will help determine if Instapage has the right landing page builder to suit your needs. It covers the key features and also shows how it works.

Let’s get started…

 

Instapage Video Review


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Instapage Overview


Instapage is a cloud-based platform that includes everything you need to get started creating and publishing landing pages.

Instapage-Review-Landing-Page-Builder

Instapage is a tool that allows you to create conversion-focused landing sites, no matter if you have a website or not. It can help you get more leads, sell more products or encourage other actions from your visitors.

There’s no need for any coding or design experience, because Instapage’s features truly simplify the process of creating effective landing pages — regardless of what you’re trying to promote. Split-testing tools, analytics, heatmaps, and heatmaps allow you to make landing page designs that are more effective by leveraging visitor data.

Before we move on to the section that explains exactly what Instapage does, how they interact and whether Instapage is easy to use, let’s take a look at why you might choose to build your landing pages with Instapage.

You can access a library of high-quality templates that you can customize — There are over 80 templates available to choose from so you don’t have to start again or search for inspiration for your next landing page.

Intuitive landing page editor –Instapage’s drag-and-drop page builder interface is powerful yet simple to use, whether you want to start with a blank canvas or edit one of the many templates.

Instapage is an efficient form builder. You can easily create customized forms for user information.

Useful widget selection — In addition to the forms you can easily add other elements such as images or videos to your landing pages.

Tracking and reporting – With the built in analytics, heatmap and A/B test tools, it’s easy to quickly see what’s working and how you can optimize your landing page for better results.

Integration options — Instapage uses Zapier to connect to many services, including email marketing platforms, WordPress and many other.

Hosted system –Instapage hosts everything independently of your website, rather than using a WordPress landing page plugin. Your account is able to create landing page for multiple websites or projects. Instapage is a WordPress plugin that allows you to quickly create landing pages.

We’ll get to the pricing details of Instapage later on in this review, but, if this sounds like the tool for you, there’s a 14-day free trial available.

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Instapage Features


Instapage’s overview should appeal to anyone who is looking for a powerful, yet user-friendly, landing page creator.

But have they been used effectively? Is it true that they live up to their claims? We will explore Instapage’s key features.

INSTAPAGE TEMPLATES

The Instapage marketing content claims that there are more than 200 templates to choose from, but browsing the library revealed that there were only about 80.

Some of the templates such as the thankyou page templates were not fully landing page options.

Instapage-Template-Library

The templates you have access, however, are excellent quality and cover many objectives.

Instapage-Landing-Page-Example

You can quickly locate the type of template that you are looking for when you create a new landing webpage with the filters.

Best Alternative To Instapage For Landing Pages

Instapage’s target audience can be gathered by reviewing the templates covering signup forms and event registrations.

Instapage’s main selling factor is its landing-page editor. However, the template can be used in any other state than their default.

DRAG-AND-DROP LANDING PAGE EDITOR

You can create your own landing page using either one of the templates or a blank canvas. Instapage’s landing page editor is characterized by freedom.

Instapage-Editor-Interface

Instapage’s page creator allows you to position elements anywhere on your page. The items on your page are not limited to a grid layout, column- and row-based structures; they can be moved around the canvas.

Instapage-Editor-Stacked

It can be overwhelming to not have any constraints and full creative freedom. Instapage helps you to overcome this by displaying helpful grids and markers as you move items around the page. This makes it easy to align your pages elements if needed.

Instapage-Editor-Grid

A nice feature in page builders is the ability for you to move items around. The distance between the item and any other content on the page is displayed. This makes it very easy for perfectionists, such as page designers, to position their elements. You can drag and drop items to move them around on the page. They are then gently snapped to their underlying grid layout.

Instapage-Editor-Markers

This grid and the other indicators can be ignored, but it is helpful to have some guidelines when you arrange page elements.

By clicking the preview button, you can view your landing page from any browser tab. The page builder uses a WYSIWYG interface so you don’t need to preview it as often. It should look exactly the same in the editor once it’s published.

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CUSTOMIZATION OPTIONS

Instapage’s page builder interface makes it easy to customize the elements that make up your pages. You can edit the item by clicking on it.

Instapage-Editor-Edit-Bar

Clicking the edit button will allow you to see the item’s properties and make any changes beyond those that are available on the floating bar.

Instapage-Editor-Controls

To make your landing page design more precise, you can add custom CSS elements to the page elements. Your landing pages can be customized with JavaScript for additional functionality.

INSTABLOCKS

Instapage has a wonderful time-saving feature if you intend to create multiple landing sites for clients or yourself. Instablocks is a feature that allows you to create a library of reusable assets, or blocks, that you can insert into any of your landing pages.

Instapage-Instablocks-My-Blocks

One way to do this is to create a custom testimonials section with customer feedback and save it as an Instablock. The Instablock can be quickly added to a landingpage whenever testimonials are needed.

Instapage-Instablocks-Templates

Instablocks also allow you to create page headers or footers, call-to-actions, and other elements you can use with Instapage. Instapage has a variety Instablock template that you can use for starting your own assets.

If you’re wondering if you can update an Instablock in the library and then have those changes automatically applied to every instance of that block in your published pages, the answer is yes. Instapage Enterprise must be upgraded to get the Global Blocks function.

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LANDING PAGE WIDGETS

You can insert many elements to your landing pages quickly using the Instapage widgets. To add one, click on one the widget icons in Instapage editor’s sidebar and drag it onto the canvas.

Instapage-Widget-Menu

You can move the widget around and edit its appearance and contents. You can also determine the action associated with a widget.

Instapage has many useful options. However, widget selection is the most problematic part of Instapage. This is especially true when compared to WordPress page builders, such as Divi Builder and Elementor. Instapage makes it easy to add the following widgets into your landing pages.

    • Headlines
    • Paragraphs
  • Forms
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Horizontal, Vertical and Horizontal Lines
  • Timers
  • HTML widgets

You can easily add ready-made slideshows, testimonials or pricing tables to your pages by using a WordPress page builder plugin like Elementor or Thrive Content Builder.

Instapage allows you to create your own testimonial panels or pricing tables by combining text, image and headlines widgets. However, it is not as easy as adding a purpose-built widget to your pages. You can save time by using pre-built pricing tables or other elements from the page templates. However, adding these widgets to your pages is not as easy as using ready-made widgets you can drag and drop onto them.

Instablock allows you to save an element for reuse on other pages, such as a pricing or call-to action, using the feature mentioned above.

MOBILE-FRIENDLY PAGE DESIGNS

Instapage makes landing pages mobile-friendly by default. However, the editor lets you switch to the mobile-friendly view of any page you are currently working on. You can make changes that only users with mobile devices will see.

Instapage-Editor-Mobile-View

Instapage supports the idea of showing slightly different versions of landing pages depending on whether visitors are using a mobile device or a desktop computer. You can’t create two different pages. Instead, you can hide the elements that you don’t want mobile customers to see.

Instapage’s page builder is very powerful. The interface is simple and easy to use. It also allows for a lot more flexibility in positioning items. If you need help aligning your pages elements, it will also provide helpful guidance. The lack of pre-built elements or widgets is disappointing, but most items can be created by hand and saved for later use.

LANDING PAGE PUBLISHING OPTIONS

Instapage allows you to publish your landing pages.

  • It is possible to publish it on your own website.
  • It is published via a WordPress website that uses a free plugin.
  • It was published online on a Drupal site.

Instapage demo domains are also available for testing landing pages. However it is not recommended that campaigns be run on landing pages published in this fashion. Instead, you should use a domain that you have already registered elsewhere.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

Publishing an Instapage landingpage on your WordPress site is easy. After downloading the plugin, you need to link your WordPress blog to your Instapage profile by entering some simple details.

After connecting your WordPress account and Instapage account to your WordPress website, you will be able to select the landing pages you want from the available options. Any landing pages you’ve created and published in Instapage should be accessible via a dropdown menu in your WordPress dashboard.

Instapage-WordPress-Plugin

When you publish an Instapage page to your WordPress website, you can choose whether it is displayed as a landing page, a 404 error page, or your website’s homepage.

Once you have chosen a page, entered a URL and clicked the Publish button, you should be able view that landing page in your WordPress website. The process for publishing landing pages on a Drupal site is similar. Best Alternative To Instapage For Landing Pages

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

Not only can you publish landing pages to a WordPress or Drupal website, but you can also make them available online with a domain name that has been registered.

Instapage-Landing-Pages

Instapage has instructions for most of the most popular domain registrars to help you connect your domain to your Instapage. You can also find extensive documentation on the website to help you understand the process.

Instapage-Custom-Domain

You can connect an unlimited number of domains and subdomains to your Instapage account, allowing you to publish up to 30 landing page experiences at once on the Business plan (more on the Enterprise plan), across multiple domains or WordPress and Drupal websites.

You can also download landing pages and share them with other Instapage users, who can then edit and publish them in their accounts.

INSTAPAGE INTEGRATION OPTIONS

Your Instapage landing pages can be integrated with a variety of third-party solutions, such as analytics software, email marketing services, and webinar providers. Instapage can be connected to Shopify and PayPal to allow you to collect payments online.

Zapier allows you to integrate Instapage with Zapier, allowing you to connect your landing page to many more apps and services. Instapage integration documentation can help you determine if your landing pages can be connected to a particular service.

TRACKING, TESTING AND REPORTING

After publishing a landing page you can begin to track its performance. You can use the heatmap tool built into your browser to track what visitors did when they viewed your pages. This includes where they clicked and how far they scrolled.

If your landing page isn’t generating as many leads as you’d like, the heatmap could reveal any potential issues, such as buttons that your visitors aren’t recognizing as buttons or forms that are too far down the page, past where the majority of your audience is scrolling.

Heatmaps and other analytics data can help you monitor your pages’ effectiveness. Google Analytics integration provides additional information about your pages’ performance.

Instapage allows you to do A/B testing on landing pages to increase conversions. You can make a copy of a landing page using the controls, then make changes to the new version of the page, such as changing the call to action. Instapage will show you the different versions of your page so that you can see which version is most effective.

OTHER FEATURES OF INSTAPAGE

So far, we’ve seen what templates Instapage provides, how simple it is to create custom landing pages, and the options for publishing your pages, as well as a few other things you can do with this tool.

Instapage, on the other hand, has a plethora of additional features that have helped it to become one of the most powerful and popular landing page creation and lead generation services available today.

These characteristics include:

  • Multiple users can collaborate on a project, work on the same landing pages, and keep track of communications and any changes.
  • Integration with Google AdWords to view advertising data in your Instapage dashboard
  • Large online documentation library that will help you make the most of Instapage.
  • Google AMP landing page creation is supported.

To see all Instapage features, visit the Plans page. Best Alternative To Instapage For Landing Pages

 

Instapage Pricing


This review should have given you a good idea of whether or not Instapage is right for you. If you’re not convinced, you can take advantage of the 14-day trial to see if it is right for you. To get the trial, enter your payment information. You’ll be automatically charged when the trial ends. Cancelling is also possible.

Instapage offers two options for signing up if you love the trial.

Instapage Business plans can be purchased for $199 per mois or $149 per annum if they are paid annually. Paying annually requires an initial payment of $1,788, but represents a 25% savings over monthly payments.

instapage-pricing

There’s also a custom Enterprise plan that’s tailored to your specific requirements, with pricing that reflects your configuration. Your personalized Enterprise plan will take place after you have spoken with our sales team.

You can check the Instapage pricing webpage to see exactly what’s included in the Business plan, as well as any extras for Enterprise customers.

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Instapage Pros and Cons


Instapage is a powerful tool that can create landing pages and generate leads. But are you sure it is right for your business?

Before we conclude our review, we’d like to give you a quick overview of Instapage’s most notable features as well as its potential drawbacks.

INSTAPAGE PROS:

  • This collection of landing page templates is professional looking.
  • The ability to deliver files and sell products through your landing pages.
  • This is a simple, but effective landing page creator.
  • Publishing landing pages is easy with many options.
  • There are many tools and data available that can help you optimize pages.
  • Instapage has many features that allow for client and team collaboration.
  • We offer excellent mobile support to assist in the creation of mobile-friendly landing sites.
  • You will find a lot of useful online documentation and a live chat support channel.

INSTAPAGE CONS:

  • There aren’t as many landing page templates as some other tools, such as Leadpages.
  • 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members are all part of the business plan.
  • It is not recommended for novice website owners due to its high price.

These advantages and disadvantages will help you decide whether Instapage landing page creator is right for you.

 

Final Thoughts Best Alternative To Instapage For Landing Pages


As you can see, Instapage is an extremely capable landing page builder and publishing tool.

The advanced page builder and starter templates will make it easy to create the perfect landing pages for your project.

Instapage’s free plugin makes it easy to publish landing pages on WordPress websites thanks to the WordPress integration. However, as previously discussed, publishing landing pages on your own domains is just as simple if you don’t want to publish them on your WordPress website. Instapage manages all aspects of your hosting.

Instapage can be used to create a variety projects. This is due to its ability for landing pages to collect leads and deliver downloads. Some readers might be dissuaded by the limited options available to sell products directly through landing pages.

It has many great features. The problem is deciding if you can justify spending $149 per month to use a landing page creator. Instapage should be considered if you have the budget.

If you already use WordPress or are planning to start, you can get access to the powerful Divi theme, which includes an impressive page builder tool, a large and growing library of templates, and split testing features, for just $89. Web hosting is required to make your website live, although there are many affordable web hosts.

Divi and other WordPress page builders don’t have the same capabilities as Instapage. WordPress-based configurations may be better if you’re only planning to publish a few landing sites to increase your blog subscribers or promote your side business. If your project is successful, then you may want to switch to Instapage.

Instapage is a great landing page builder if you are ready. Best Alternative To Instapage For Landing Pages

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