Adding Conversion Tracking On Instapage: 2022 Pros & Cons

Instapage is the best platform to help you create effective landing pages and increase sales. Adding Conversion Tracking On Instapage

It certainly sounds like a capable product, with a professional set of modern landing page templates and a powerful page builder tool. But does it really look as good as it sounds? Will it help you create conversion-focused landing pages quickly? It is also worth the price.

These are some of the questions we’ll be asking in this Instapage evaluation.

This review will help decide if Instapage’s landing page creator is right for you. We cover both the main features and a look at how it works.

Let’s get started…

 

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Instapage Overview


Instapage is an online platform that allows you to publish and create landing pages.

Instapage-Review-Landing-Page-Builder

Instapage can be used to create conversion-focused landingpages, regardless of whether your website is online or offline.

Instapage’s features are easy to use, so you don’t need any design or programming experience. Heatmaps, analytics, and split-testing tools, for example, allow you to use visitor data to improve the effectiveness of your landing page designs.

Before we move to the crucial section about Instapage, which explains what it can do and how these features interact with each other, and whether Instapage has a simple user interface, let us give you a brief overview of why this landing page creator might be a good choice for you:

A library with over 80 high quality templates. You won’t have any need to create or search for new ideas to make your next landing site.

Intuitive landing pages editor –Instapage’s drag and drop page builder interface makes it easy to create a new page or modify one of its many templates.

Instapage is an effective tool for building forms — It’s easy to create customized forms for users to gather information that will help you ensure you capture the right leads on your landing pages.

Useful widget selection — in addition to the forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.

Tracking and reporting – With the built in analytics, heatmap and A/B test tools, it’s easy to quickly see what’s working and how you can optimize your landing page for better results.

Integration options — Using Zapier, Instapage can connect to a wide range of services, including email marketing platforms, WordPress, and many others.

Hosted system –Instapage hosts everything independently of your website, rather than using a WordPress landing page plugin. Your account is able to create landing page for multiple websites or projects. Instapage allows you to publish landing pages quickly on your WordPress website.

We’ll get to the pricing details of Instapage later on in this review, but, if this sounds like the tool for you, there’s a 14-day free trial available.

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Instapage Features


Anyone looking to create a landing page with Instapage should find the above Instapage overview appealing.

How well are these features actually working? Do they live up the hype? Let’s find out by delving deeper into Instapage’s key features.

INSTAPAGE TEMPLATES

Instapage’s marketing content claims there are more then 200 templates. But a quick look at the library revealed that there only were about 80.

You might not be able to use all the templates (e.g., the thank you page templates) as full landing pages options.

Instapage-Template-Library

The templates you have access, however, are excellent quality and cover many objectives.

Instapage-Landing-Page-Example

The filters allow you to quickly search for the right type of template when creating a landing page.

Adding Conversion Tracking On Instapage

Look at Instapage templates to get an idea of the target audience. These include signup forms for product sales, event registrations and app downloads.

Instapage’s main selling factor is its landing-page editor. However, the template can be used in any other state than their default.

DRAG-AND-DROP LANDING PAGE EDITOR

You can create your own landing page using either one of the templates or a blank canvas. Instapage’s landing pages editor is truly free.

Instapage-Editor-Interface

Instapage’s Page Builder allows you position your elements anywhere in the page. This is unlike any other WordPress page builders. Instead of being restricted to a grid layout or a column and row-based structure, the items on your page can be moved anywhere on the canvas — even on top of each other.

Instapage-Editor-Stacked

It can be overwhelming to not have restrictions and full creative freedom. Instapage provides a way to make sure you have everything in order.

Instapage-Editor-Grid

One really nice page builder feature is that as you move an item around, the distance between that item and the other page content is displayed, making it easy for perfectionists to position their page elements. The page can also be rearranged by dragging and dropping items.

Instapage-Editor-Markers

While you may ignore this grid or other indicators, it can help to have some direction when placing page elements.

Click the preview button to preview your landing pages in a new tab while you work in the page builder. However, because the page builder has a WYSIWYG interface, you won’t have to preview your design as often because it should look exactly as it does in the editor when it’s published.

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CUSTOMIZATION OPTIONS

Instapage allows you to easily modify the pages’ elements using its page builder interface. A few settings are available when you choose an item from the page.

Instapage-Editor-Edit-Bar

Click the edit button to view the item’s properties in the sidepanel and make modifications beyond the ones shown on the floating toolbar.

Instapage-Editor-Controls

To further customize the appearance of your landing pages, you can add custom CSS. You can also add custom JavaScript to your landing pages to add extra functionality.

INSTABLOCKS

If you’re going to be creating multiple landing pages for yourself or your clients, Instapage has a great timesaving feature you might like. Instablocks allows you to create a set of reusable assets (or blocks) that can be used in any of your landing pages.

Instapage-Instablocks-My-Blocks

A custom testimonials block could be created with positive feedback by your customers. You can save it as an Instablock. This allows you to insert Instablocks into landing pages whenever you need them.

Instapage-Instablocks-Templates

Instablocks can be used to create page headers and footers, calls to action, and any other Instapage elements that you wish to use on multiple pages. Furthermore, Instapage includes a variety of Instablock templates that you can use as starting points for your own assets.

If you are wondering if an Instablock can be updated in the library and those changes then applied to all instances that block in your published webpages, the answer is Yes. Instapage Enterprise must be upgraded to get the Global Blocks function.

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LANDING PAGE WIDGETS

Instapage widgets allow you to quickly add elements to your landing page designs. To add one to your page, simply click on one of the widget icons in the Instapage editor’s sidebar menu, and it will be dropped onto the canvas.

Instapage-Widget-Menu

The widget can then be moved about the page and edited. A widget can be assigned an action, such as when a button gets clicked.

There are some great options, but the widget selection is Instapage’s weakest link, especially when you compare it to WordPress page builders like Divi Builder or Elementor. Instapage can be used to add these widgets to landing pages:

    • Headlines
    • Paragraphs
  • Formulas
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Vertical and Horizontal lines
  • Timers
  • HTML widgets

You can use a modern WordPress page-builder plugin to add readymade sliders and testimonials to your pages.

Instapage can be used to create your own pricing and testimonial panels. This is possible by using the combined text, image, title, and headline widgets. However it is less efficient than being able to add a readymade purpose-built widget directly to your page. There are some pre-built pricing tables and other elements in the page templates to save you time, but adding them to your pages isn’t as simple as having ready-made widgets that you can drag and drop onto your pages.

Instablock allows you to save an element for reuse on other pages, such as a pricing or call-to action, using the feature mentioned above.

MOBILE-FRIENDLY PAGE DESIGNS

Instapage defaults all landing pages are mobile-friendly. The editor allows you to switch to the mobile view for a page that you are currently working on. This will allow you make changes that only you and mobile users can see.

Instapage-Editor-Mobile-View

Instapage supports the idea to display slightly different versions on landing pages depending upon whether people are using a smartphone or desktop. But you can’t make completely different pages. You can instead hide elements you don’t want mobile users seeing.

Instapage’s page builders are extremely powerful. The interface is extremely easy to use. The lack of pre-built elements or widgets is disappointing, but most items can be created by hand and saved for later use.

LANDING PAGE PUBLISHING OPTIONS

Instapage gives you several publishing options once you have created your landing page.

  • You can publish the article on your own domain.
  • It is published via a WordPress website that uses a free plugin.
  • It was published to a Drupal website.

Instapage demo domains are also available for testing landing pages. However it is not recommended that campaigns be run on landing pages published in this fashion. Instead, register a domain from another source.

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PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE

It’s easy to publish an Instapage website landing page. After you have installed the free plugin, all that is required to link your WordPress site with your Instapage Account is to enter a few easy-to-remember details.

After connecting your WordPress account and Instapage account to your WordPress website, you will be able to select the landing pages you want from the available options. You can access any landing pages you’ve published in Instapage via a dropdown menu from your WordPress dashboard.

Instapage-WordPress-Plugin

When you publish an Instapage page to your WordPress website, you can choose whether it is displayed as a landing page, a 404 error page, or your website’s homepage.

After selecting a page to publish, you will be able see the landing page on your WordPress site. It’s a similar process to publish landing pages on Drupal websites. Adding Conversion Tracking On Instapage

PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN

In addition to publishing landing pages on a website built with WordPress or Drupal, you can make your pages available online by using a domain name you’ve registered.

Instapage-Landing-Pages

Instapage provides instructions for several of the most well-known registrars. This will help you quickly connect your domain with your Instapage account. This website has extensive documentation that provides additional information.

Instapage-Custom-Domain

You can connect an unlimited number of domains and subdomains to your Instapage account, allowing you to publish up to 30 landing page experiences at once on the Business plan (more on the Enterprise plan), across multiple domains or WordPress and Drupal websites.

Download landing pages from Instapage and share them with others. Users can then edit and post them in their Instapage accounts.

INSTAPAGE INTEGRATION OPTIONS

Instapage landingpages can be linked to third-party tools such as email marketing and analytics software. To collect payments online, connect your landing pages to a Shopify ecommerce store or PayPal if you want to promote products with Instapage.

Zapier integration is also possible with Instapage to allow you to connect landing pages to more services and apps. To connect your landing pages with a specific service, please read the integration documentation.

TRACKING, TESTING AND REPORTING

Once you have published your landing page, you can start tracking its performance. To track the actions of your visitors while viewing your pages, you can use the built in heatmap tool.

If your landing page doesn’t generate as many leads, the heatmap might reveal potential issues such as buttons that visitors aren’t recognising as buttons or forms that are too far below the page’s main scrolling area.

To monitor the effectiveness of your pages, heatmaps can be used to show conversion rates and other analytics data. Integrating with Google Analytics provides you with even more information about how your pages perform.

Instapage allows you to do A/B testing on landing pages to increase conversions. You can make a copy of a landing page using the controls, then make changes to the new version of the page, such as changing the call to action. Instapage then shows your visitors all versions of your page, so they can choose the one that performs best.

OTHER FEATURES OF INSTAPAGE

We’ve seen Instapage’s various templates, how easy it is for you to create landing pages and publish them. There are also a few other things that you can do with the tool.

Instapage has many additional features which have made it one of the most popular and powerful landing page and lead generation tools available.

These are just a few of the characteristics:

  • Multiple users can collaborate on the project and create the same landing pages. All communication is tracked and updated.
  • Integration with Google AdWords to view advertising data in your Instapage dashboard
  • An extensive online documentation library to assist you in making the most of Instapage.
  • Google AMP landingpage creation is supported.

Visit the plans page to see the full list of Instapage features. Adding Conversion Tracking On Instapage

 

Instapage Pricing


This review should have helped you decide if Instapage is right to you. If you are still unsure, you can try the trial offer for free for 14 day. To access the trial, you must enter your payment information so that you can be automatically billed when it expires, but canceling is simple.

Instapage offers two options for signing up if you love the trial.

The Instapage Business plan is one option, and it costs $199 per month, or $149 per month if paid annually. Paying annually requires an initial payment of $1,788, but represents a 25% savings over monthly payments.

instapage-pricing

A custom Enterprise plan can also be created to meet your needs, and the pricing will reflect your configuration. After a conversation with the sales team, your customized Enterprise plan will be tailored to your specific needs.

You can view the Instapage pricing page to see what features are included in each Business plan and the additional options available for Enterprise customers.

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Instapage Pros and Cons


Instapage can be a powerful tool to create landing pages and generate leads. But, is it right?

Before we wrap up the review, here’s an overview of Instapage’s top features as well its potential drawbacks.

INSTAPAGE PROS:

  • A great selection of professional-looking landing site templates.
  • You will be able to sell files through your landing pages.
  • An advanced but simple landing page builder.
  • There are many ways to publish landing pages.
  • There is a wealth of reporting data and tools available to assist you in optimizing your pages.
  • Instapage offers many great features for client collaboration and teamwork.
  • You will receive excellent mobile support in order to create mobile-friendly landing page designs.
  • You will find a lot of useful online documentation and a live chat support channel.

INSTAPAGE CONS:

  • There aren’t as many landing page templates as some other tools, such as Leadpages.
  • 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members are all part of the business plan.
  • It is expensive and not suitable for new website owners.

These advantages and disadvantages will help you decide whether Instapage landing page creator is right for you.

 

Final Thoughts Adding Conversion Tracking On Instapage


Instapage can be used to create landing pages and publish them, as you will see.

The starter templates and advanced pages builder will help you create the perfect type of landing page for your project.

Instapage and its free plugin make publishing landing pages to WordPress easy with a WordPress integration that is well-implemented. However, as previously discussed, publishing landing pages on your own domains is just as simple if you don’t want to publish them on your WordPress website. Instapage takes care all of your hosting requirements.

Instapage works well for many different projects. It can deliver downloads and gather leads through landing pages. Additionally, it can integrate your pages to a variety third-party services. Some readers may be put off though by the limited possibilities for selling products directly through your landing page.

Although Instapage has many amazing features, the key stumbling block is deciding whether it’s worth spending $149 per Month on a landing site builder. Instapage should be considered if you have the budget.

For $89.95, WordPress users who are already using WordPress can access the Divi theme. This powerful theme includes a page builder tool, large templates library, split testing capabilities, and a growing list of templates. You will need to pay web hosting to get your website online. However, there are excellent, low-cost web hosts.

Divi and other WordPress site builders may not offer all that Instapage offers. A WordPress-based setup may be more cost-effective if you are only looking to create a few landing pages for your side hustle or increase your blog subscribers. Then, if your project takes off, you might want to consider switching to Instapage.

Instapage is the right choice if you feel you have the skills to create landing pages. Adding Conversion Tracking On Instapage

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