If you want to start creating effective landing pages to generate more leads and sell more products, you’ve probably heard of Instapage. Add Icons In Instapage
It sounds like a competent product with a professional set modern landing page templates, and a powerful tool to build pages. But does it really look as good as it sounds? And will it be able to assist you in creating conversion-focused landing pages with minimal effort? Is the high price worth it?
These are the questions you’ll be answering during this Instapage review.
This review will help you decide if Instapage is the best landing page builder for your project by covering the main features as well as a look at what it’s like to use it.
Let’s get started…
Instapage Video Review
Instapage is a cloud-based platform that includes everything you need to get started creating and publishing landing pages.
Instapage lets you create conversion-focused landing pages regardless of whether or not you have an existing website. This will help you generate more leads and sell more products.
Instapage features make it simple to create effective landing pages, no matter what your goal is. You can use visitor data, such as heatmaps and analytics, to enhance the effectiveness of your landing pages.
Before we get to the important section that covers exactly what Instapage can do, how those features interact, and whether or not Instapage is simple to use, here’s a quick rundown of why you might choose this landing page builder:
A library of customizable templates — With over 80 high-quality templates to choose from, you’ll never have to start from scratch or look for ideas for your next landing page.
Intuitive landing pages editor –Instapage’s drag and drop page builder interface makes it easy to create a new page or modify one of its many templates.
Instapage is a powerful form builder. It allows you to easily create custom forms that collect user information.
Useful widget selection — In addition to the forms you can easily add other elements such as images or videos to your landing pages.
Tracking and reporting — You can quickly identify what is working and optimize landing pages to get better results with the heatmap and A/B testing tools.
Integration options — Instapage has many integration options, such as Zapier which allows it to connect with a variety of services like email marketing platforms, WordPress, etc.
Hosted system –Instapage hosts everything independently of your website, rather than using a WordPress landing page plugin. Your account is able to create landing page for multiple websites or projects. Instapage, on the other hand, allows you to quickly publish landing pages on your WordPress website.
We’ll get to the pricing details of Instapage later on in this review, but, if this sounds like the tool for you, there’s a 14-day free trial available.
If you are looking for an easy-to-use landing page builder, the Instapage overview should appeal to you.
But have they been used effectively? Do they live up the hype? Let’s find out by delving deeper into Instapage’s key features.
Instapage marketing content claims there are more than 200 templates. However, a search of the library revealed that only around 80 were available.
Some of the templates such as the thankyou page templates were not fully landing page options.
The landing page library shows that the templates you have access to are high-quality and can be used for a variety of purposes.
You can quickly locate the type of template that you are looking for when you create a new landing webpage with the filters.
You can get a good idea of who Instapage’s target audience is by looking at the templates that cover product sales, signup forms, event registrations, and app downloads.
Instapage’s main selling point is its landing page editor. You can use the templates in any state you like, or even create your own.
DRAG-AND-DROP LANDING PAGE EDITOR
Instapage editor makes it easy to create a landing page, regardless of whether you are starting with a blank canvas or using one of our templates. In fact, the key word when describing the Instapage landing page editor is probably freedom.
Instapage’s Page Builder allows you position your elements anywhere in the page. This is unlike any other WordPress page builders. The items on your page are not limited to a grid layout, column- and row-based structures; they can be moved around the canvas.
It can be overwhelming to not have any constraints and full creative freedom. Instapage provides a way to make sure you have everything in order.
One of the best features in the page builder tool is the display of distances between items. This allows perfectionists to position page elements easily. Also, you can drag and drop items on the page to be snapped to an underlying grid layout.
While you may ignore this grid or other indicators, it can help to have some direction when placing page elements.
The preview button allows you to view your landing page in a different browser tab. You won’t need to preview your design often, however, since the page builder offers a WYSIWYG interface. Your design should look exactly like it did in the editor after it’s been published.
Instapage’s page builder interface makes it easy to customize the elements that make up your pages. An edit button and a few settings can be found when you select an item from the page.
Click the edit button to view the item’s properties in the sidepanel and make modifications beyond the ones shown on the floating toolbar.
Instapage is a great tool for creating multiple landing page templates for clients and yourself. You can make a list of reusable assets and blocks to insert into your landing pages with Instablocks.
For example, you can create a custom block with testimonials from your customers, and save it in Instablock. This will allow you to quickly insert an Instablock in your landing page whenever you need testimonials.
Instablocks also allow you to create page headers or footers, call-to-actions, and other elements you can use with Instapage. Instapage also includes many Instablock templates you can use to create your own assets.
You may be wondering whether you can update an Instablock from the library, and have the changes applied to all instances of the block in your published pages. The answer is yes. To use the Global Blocks functionality, you must upgrade to the more expensive Enterprise license of Instapage.
LANDING PAGE WIDGETS
Instapage widgets are a quick way to add elements to your landing webpage designs. Simply click on the Instapage widget icon in the sidebar menu to add it to your page. It will then be dropped onto the canvas.
You can move the widget around and edit its appearance and contents. A widget can be assigned an action, such as when a button gets clicked.
Instapage offers many useful options. But the widget selection is one of Instapage’s weakest points, especially in comparison to WordPress page builders such Divi Builder and Elementor. Instapage can be used to add these widgets to landing pages:
- Horizontal, Vertical and Horizontal Lines
- HTML widgets
You can add ready-made testimonials, pricing tables and sliders to your pages with a modern WordPress plugin such as Elementor.
Instapage lets you create your own pricing tables or testimonial panel by combining the text and image widgets. But it’s not as simple as being able add a purpose-built, ready-made widget to your page. There are some pre-built pricing tables and other elements in the page templates to save you time, but adding them to your pages isn’t as simple as having ready-made widgets that you can drag and drop onto your pages.
Instablock’s feature, mentioned earlier, allows you the ability to create elements (such as a pricing list or call for action) and then save it so that it can be reused on any page.
MOBILE-FRIENDLY PAGE DESIGNS
By default, all landing pages created by Instapage are mobile-friendly. The editor allows you to switch to the mobile view for a page that you are currently working on. This will allow you make changes that only you and mobile users can see.
Instapage supports the concept of different landing pages for smartphone and desktop users. However, you can’t make two completely different versions of a page. You can instead hide elements you don’t want mobile users seeing.
Instapage has a very powerful page builder. The interface is extremely easy to use. Although the lack of pre-built elements is disappointing, many items can be easily created and saved to save for later.
LANDING PAGE PUBLISHING OPTIONS
Once you have created a landing site with Instapage you have several publishing options.
- You can publish it on your own domain.
- It is published using a WordPress plugin.
- It was published online on a Drupal site.
You can also test your landing pages on an Instapage demo domain, but it is not recommended that you run campaigns on any landing pages published in this manner. Instead, use a domain already registered elsewhere.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
Publishing an Instapage landingpage on your WordPress site is easy. After you have installed the free plugin, all that is required to link your WordPress site with your Instapage Account is to enter a few easy-to-remember details.
Once you have connected your WordPress website to your Instapage account you can choose which landing page you wish to publish on your site. Instapage landing pages should be accessible through a dropdown menu within your WordPress dashboard.
When you publish an Instapage page to your WordPress website, you can choose whether it is displayed as a landing page, a 404 error page, or your website’s homepage.
Once you have chosen a page, entered a URL and clicked the Publish button, you should be able view that landing page in your WordPress website. The process for publishing landing pages on a Drupal site is similar. Add Icons In Instapage
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
In addition to publishing landing pages on a website built with WordPress or Drupal, you can make your pages available online by using a domain name you’ve registered.
Instapage contains instructions for many of most popular registrars. These will assist with connecting your domain quickly to your Instapage Account. You can also find extensive documentation on the website to help you understand the process.
You can connect an unlimited number of domains and subdomains to your Instapage account, allowing you to publish up to 30 landing page experiences at once on the Business plan (more on the Enterprise plan), across multiple domains or WordPress and Drupal websites.
You can also download landing page templates and share them with Instapage users. They can edit them and post them to their accounts.
INSTAPAGE INTEGRATION OPTIONS
Integrations with third-party software such as email marketing services and analytics software can be made possible by Instapage landing pages. Instapage can be connected to Shopify and PayPal to allow you to collect payments online.
Zapier is another integration that Instapage offers to make your landing pages more accessible to other apps and services. Instapage can be used to link your landing pages to specific services. Please review the integration documentation.
TRACKING, TESTING AND REPORTING
After you’ve published a landing page, you can begin tracking its performance. The built-in heatmap tool can be used to see what visitors did while they were viewing your pages. It will show you where they clicked and how far down they scrolled.
If your landing page doesn’t generate as many leads, the heatmap might reveal potential issues such as buttons that visitors aren’t recognising as buttons or forms that are too far below the page’s main scrolling area.
To monitor the effectiveness of your pages, heatmaps can be used to show conversion rates and other analytics data. Google Analytics integration gives you even more insight into how pages perform.
Instapage offers the ability to perform A/B test on landing pages to improve conversion rates. The controls allow you to create a copy of your landing page and then make any changes to it, such as changing call to action or the call to actions. Instapage will then show your visitors the various versions of your page to see which one performs the best.
OTHER FEATURES OF INSTAPAGE
We have seen Instapage’s templates and how easy it is to create landing pages.
Instapage on the other hand has many more features that have made it one the most popular and effective landing page creator and lead generation services.
These are just a few of the characteristics:
- The ability to allow multiple users to collaborate on a single project and work together on the same landing page while keeping track and communicating with each other.
- You can integrate with Google AdWords and view advertising data from your Instapage dashboard.
- An extensive online documentation library to assist you in making the most of Instapage.
- Google AMP landing page creation can be supported.
Visit the plans page to see the full list of Instapage features. Add Icons In Instapage
This review should help you determine if Instapage suits you. If you’re still not sure, you can use the trial offer to try it for free for 14 days. To access the trial, you must enter your payment information so that you can be automatically billed when it expires, but canceling is simple.
You can sign up for Instapage if you like the trial.
Instapage Business Plan is available. It costs $199 a month or $149 if it’s paid annually. Annual payments require a one-time payment of $1,788, but offer a 25% discount over monthly payments.
A customized Enterprise plan is also available, tailored to your exact requirements with pricing that suits your configuration. Your customized Enterprise plan will then be created after a consultation with the sales staff.
On the Instapage pricing page, you can see exactly what is included in the Business plan as well as the extras available to Enterprise customers.
Instapage Pros and Cons
Instapage is an effective tool for creating landing pages, and generating leads. But is it right for me?
Before we close our review, let’s take a look at some of Instapage’s greatest features and drawbacks.
- A great selection of professional-looking landing site templates.
- Your landing pages can be used to send files or sell products.
- This is a simple, but effective landing page creator.
- There are plenty of options for publishing landing pages.
- You can find a variety of tools and reporting data that will help you optimize your pages.
- Features that make Instapage ideal for teamwork and client collaboration.
- Excellent mobile support to assist you in creating mobile-friendly landing pages.
- There are many helpful resources online, and you can also get support via live chat.
- There aren’t as many landing page templates as some other tools, such as Leadpages.
- 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members are all part of the business plan.
- It is not recommended for novice website owners due to its high price.
These benefits and disadvantages can help you decide if Instapage the best landing page maker for you.
Final Thoughts Add Icons In Instapage
Instapage is both a landing page builder as well as a publishing tool.
With the help and the advanced page builder, it should be easy to create the right kind of landing pages for you project.
The WordPress integration is well-implemented, so publishing landing pages on your WordPress website is simple with Instapage and its free plugin. Publishing landing pages on your own domain is possible, but it’s not as easy as publishing them on your WordPress site. Instapage manages all aspects of your hosting.
Instapage works well for many different projects. It can deliver downloads and gather leads through landing pages. Additionally, it can integrate your pages to a variety third-party services. However, there are limited options to sell products directly from your landing pages.
Although it has some great features, the biggest hurdle will be deciding whether $149 or more per monthly is worth it for a landingpage builder. Instapage is highly recommended if you are able.
The Divi theme can be used by anyone who is already using WordPress, or intends to start. It costs $89. While you will need to pay web hosting for your site to go online, there are great web hosts that are affordable.
Divi and other WordPress page builders might not offer the same features as Instapage. However, if you only want to publish a few landing pages to increase blog subscribers or start promoting your side hustle, a WordPress-based configuration may make more financial sense. Instapage may be an option, but this is only if your project becomes successful.
However, if you believe you’re ready for one of the best landing page builders available, Instapage should be at the top of your list. Add Icons In Instapage