If you want to start creating effective landing pages to generate more leads and sell more products, you’ve probably heard of Instapage. Add Background Video To Instapage
This sounds like a highly capable product. It has a set of professional landing page templates as well as a powerful page building tool. However, is it as effective as it appears to be? Will it help you create conversion-focused landing pages quickly? The relatively high price makes it seem expensive.
These are the questions you’ll be answering during this Instapage review.
This review will help decide if Instapage’s landing page creator is right for you. We cover both the main features and a look at how it works.
Let’s get started…
Instapage Video Review
Instapage is a cloud-based platform that includes everything you need to get started creating and publishing landing pages.
Instapage can be used to create conversion-focused landingpages, regardless of whether your website is online or offline.
Instapage is a great tool for creating landing pages that promote your products or services. You can use visitor data such as heatmaps, analytics and split-testing to improve your landing page designs.
Before we move on to the section that explains exactly what Instapage does, how they interact and whether Instapage is easy to use, let’s take a look at why you might choose to build your landing pages with Instapage.
A library of customizable templates – With more than 80 high-quality templates, you won’t ever have to start from scratch again.
Intuitive landing pages editor –Instapage’s drag and drop page builder interface makes it easy to create a new page or modify one of its many templates.
Instapage is an effective form builder. It makes it easy to create custom forms to collect user information. This will ensure that you are capturing the right kind of leads for your landing pages.
Useful widget selection – In addition to forms, you can easily include other elements to your landing page, such as images and videos.
Tracking and reporting — With built-in analytics and heatmaps, as well as A/B testing and analytics tools, you can quickly determine what is working and optimize your landing pages to achieve better results.
Integration options — Instapage can connect using Zapier to many services including email marketing platforms and WordPress.
Hosted system –Instapage hosts all of your content independently from your WordPress website. You can use your account to create landing pages for multiple projects and websites. Instapage is a WordPress plugin that allows you to quickly create landing pages.
Instapage’s pricing details will be discussed later in this review. However, if you think this tool is right for you, there’s an 14-day complimentary trial.
The above overview of Instapage should be appealing to anyone looking for a powerful yet user-friendly landing page builder.
But how well have those features been put in place? What do they actually do? Let’s explore Instapage’s key features.
Instapage claims more than 200 templates. But, browsing the library revealed only 80.
Some of the templates such as the thankyou page templates were not fully landing page options.
You can see that the templates are high quality and serve a wide range.
You can quickly locate the type of template that you are looking for when you create a new landing webpage with the filters.
Instapage’s targeted audience can be easily identified by reviewing the templates for signup forms, event registrations and app downloadings.
Instapage’s main selling factor is its landing-page editor. However, the template can be used in any other state than their default.
DRAG-AND-DROP LANDING PAGE EDITOR
You can create your own landing page using either one of the templates or a blank canvas. Instapage’s landingpage editor is all about freedom.
Instapage’s Page Builder allows you position your elements anywhere in the page. This is unlike any other WordPress page builders. Instead of being limited to a grid layout of columns and rows-based structures, your items can be moved anywhere on the page — even on top of one another.
It can be overwhelming to not have restrictions and full creative freedom. Instapage helps you to overcome this by displaying helpful grids and markers as you move items around the page. This makes it easy to align your pages elements if needed.
One really nice page builder feature is that as you move an item around, the distance between that item and the other page content is displayed, making it easy for perfectionists to position their page elements. Additionally, items can be gently snapped to the grid layout by being dragged and dropped around the page.
This grid and the other indicators can be ignored, but it is helpful to have some guidelines when you arrange page elements.
To preview your landing site in a new browser tab, click the preview button. Because the page builder is WYSIWYG, you don’t have to view your design as often as it appears in the editor.
Instapage makes it easy for you to modify the elements within your pages with its intuitive page builder interface. You can edit the item by clicking on it.
By clicking the edit button, you can see the item’s properties in the side panel and make changes that go beyond what’s available on the floating toolbar.
Instapage’s time-saving feature is great if you plan to create multiple landing pages, either for your clients or yourself. Instablocks is a feature that allows you to create a library of reusable assets, or blocks, that you can insert into any of your landing pages.
You could, for example, create a custom testimonials block with positive feedback from your customers and save it as an Instablock. You can then quickly insert the Instablock whenever you want to include testimonials in a landing page.
Instablocks can also be used to create page headers, footers, calls-to-action, and anything else you can create with Instapage that you want to use on multiple pages. Instapage comes with a number of Instablock templates, which you can use as a starting point for your own assets.
You may be wondering whether you can update an Instablock from the library, and have the changes applied to all instances of the block in your published pages. The answer is yes. You will need to upgrade to Instapage Enterprise License in order to use Global Blocks functionality.
LANDING PAGE WIDGETS
Instapage widgets are a quick way to add elements to your landing webpage designs. To add one to your page click on the Instapage sidebar menu widget icon. The widget will be dropped onto your canvas.
You can then move it around the page and begin editing its appearance and content. You can also determine the action associated with a widget.
Although there are many useful options, Instapage’s widget selection is perhaps the weakest part of Instapage, especially when compared with WordPress page builders such as Divi Builder or Elementor. Instapage can be used to add these widgets to landing pages:
- Horizontal, Vertical and Horizontal Lines
- HTML widgets
You can add ready-made testimonials, pricing tables and sliders to your pages with a modern WordPress plugin such as Elementor.
Instapage allows you to create your own testimonial panels or pricing tables by combining text, image and headlines widgets. However, it is not as easy as adding a purpose-built widget to your pages. Pre-built pricing and other elements are available in the page templates. However adding them to your pages can be more difficult than using pre-made widgets that can be dragged and dropped onto your pages.
Instablock’s feature, mentioned earlier, allows you the ability to create elements (such as a pricing list or call for action) and then save it so that it can be reused on any page.
MOBILE-FRIENDLY PAGE DESIGNS
Instapage’s landing pages are automatically mobile-friendly. In the editor, however, you can switch to the mobile version of the page you are working on, and make changes that only mobile customers will see.
Instapage supports the idea to display slightly different versions on landing pages depending upon whether people are using a smartphone or desktop. But you can’t make completely different pages. Instead, you can hide the elements that you don’t want mobile customers to see.
Instapage is a powerful page builder. The interface is very easy to use. The lack of pre-built elements or widgets is disappointing, but most items can be created by hand and saved for later use.
LANDING PAGE PUBLISHING OPTIONS
Once you have created a landing site with Instapage you have several publishing options.
- It can be published on your domain.
- It is published on a WordPress website using a free plugin.
- It was published on Drupal’s website.
Instapage demo domains can be used to test landing pages. However, you should not run campaigns from landing pages published in this way. Instead, you should register another domain.
PUBLISHING AN INSTAPAGE LANDING PAGE ON A WORDPRESS WEBSITE
It’s easy to publish an Instapage website landing page. After downloading the plugin, you need to link your WordPress blog to your Instapage profile by entering some simple details.
After connecting your WordPress site and Instapage account, it is easy to choose the landing page you want published on your website from the options. Any landing pages you’ve created and published in Instapage should be accessible via a dropdown menu in your WordPress dashboard.
When you publish an Instapage page to your WordPress website, you can choose whether it is displayed as a landing page, a 404 error page, or your website’s homepage.
Once you’ve chosen a landing page and entered a URL for the page, click on the Publish button. A similar process is used to publish landing pages in Drupal. Add Background Video To Instapage
PUBLISHING A LANDING PAGE ON YOUR OWN DOMAIN
In addition to publishing landing pages on a website built with WordPress or Drupal, you can make your pages available online by using a domain name you’ve registered.
Instapage contains instructions for many of most popular registrars. These will assist with connecting your domain quickly to your Instapage Account. There is also a wealth of documentation on the website that goes into greater detail about the process.
Instapage lets you connect unlimited number of subdomains and domains. You can publish as many landing page experiences as you like on the Enterprise plan.
Download landing pages from Instapage and share them with others. Users can then edit and post them in their Instapage accounts.
INSTAPAGE INTEGRATION OPTIONS
Integrations with third-party software such as email marketing services and analytics software can be made possible by Instapage landing pages. Connect your landing pages to Shopify or PayPal to receive payments online.
Zapier integration is also possible with Instapage to allow you to connect landing pages to more services and apps. To connect your landing pages with a specific service, please read the integration documentation.
TRACKING, TESTING AND REPORTING
Once you have published your landing page, you can start tracking its performance. One way to track your visitors’ actions while viewing your pages is to use their built-in heatmap. This will allow you to see where they clicked, how far they scrolled, and other information.
If your landing site isn’t producing as many leads as it should, the heatmap could help. This could include buttons that your visitors don’t recognize, forms that are too far to the left, beyond the area where the majority of your audience is scrolling, and buttons that are too close to the bottom of the page.
Heatmaps are not the only thing you can see. You can also view conversion rates for pages and other data that will help you to monitor their effectiveness. Google Analytics integrates with your site to provide you with additional information on how your pages perform.
Instapage also allows you to run A/B tests on your landing pages to help you get even more conversions from your visitors. You can create a copy using the controls. Then, you can make changes to the new landing page, such changing the call for action. Instapage then shows your visitors all versions of your page, so they can choose the one that performs best.
OTHER FEATURES OF INSTAPAGE
So far, we’ve seen what templates Instapage provides, how simple it is to create custom landing pages, and the options for publishing your pages, as well as a few other things you can do with this tool.
Instapage on the other hand has many more features that have made it one the most popular and effective landing page creator and lead generation services.
These are some of these characteristics:
- The ability for multiple users to collaborate on a project and work on the same landing pages while keeping track of communication and changes made.
- Integrate with Google AdWords for access to advertising data within your Instapage dashboard.
- Large online documentation library that will help you make the most of Instapage.
- Google AMP landingpage creation support is available.
For a complete list of Instapage features, please visit the plans page. Add Background Video To Instapage
This review should give you an idea of Instapage’s suitability for you. The trial offer allows you to test it free of charge for 14 days. You will need to enter your payment information in order to be billed automatically when the trial expires. Cancelling is easy.
If you like the trial, there are two ways to sign up for Instapage.
Instapage Business Plan is available. It costs $199 a month or $149 if it’s paid annually. Paying annually requires an initial payment of $1,788, but represents a 25% savings over monthly payments.
A customized Enterprise plan is also available, tailored to your exact requirements with pricing that suits your configuration. After speaking with the sales department, your personal Enterprise plan can be customized to suit your needs.
The Instapage pricing pages will show you exactly what the Business plan includes and the extras that Enterprise customers have.
Instapage Pros and Cons
Instapage is an effective tool for creating landing pages, and generating leads. But is it right for me?
Before we conclude our review, we’d like to give you a quick overview of Instapage’s most notable features as well as its potential drawbacks.
- This collection of landing page templates is professional looking.
- The ability to deliver files and sell products through your landing pages.
- It is an advanced, but easy landing page builder.
- There are many options when it comes to publishing landing pages.
- You can find a variety of tools and reporting data that will help you optimize your pages.
- Instapage’s features make it ideal for client collaboration as well as teamwork.
- You will receive excellent mobile support in order to create mobile-friendly landing page designs.
- There are many helpful resources online, and you can also get support via live chat.
- There aren’t as many landing page templates as some other tools, such as Leadpages.
- It has 30,000 visitors per month, 30 landing page experiences published, five workspaces and five team members.
- Its high cost makes it inappropriate for inexperienced website owners.
Those advantages and disadvantages should help you decide whether Instapage is the best landing page builder for you.
Final Thoughts Add Background Video To Instapage
Instapage is both a landing page builder as well as a publishing tool.
The starter templates and advanced pages builder will help you create the perfect type of landing page for your project.
The WordPress integration is well-implemented, so publishing landing pages on your WordPress website is simple with Instapage and its free plugin. It is also possible to publish landing pages directly on your own domains, if you do not want them to be published on your WordPress blog. Instapage takes care all of your hosting requirements.
Instapage is suited for a wide variety of projects thanks to its ability deliver downloads, collect leads through landing page and integrate pages with various third-party service providers. Some readers may be put off though by the limited possibilities for selling products directly through your landing page.
It has many great features. The problem is deciding if you can justify spending $149 per month to use a landing page creator. Instapage can be a great choice if you’re able.
If you already use WordPress or are planning to start, you can get access to the powerful Divi theme, which includes an impressive page builder tool, a large and growing library of templates, and split testing features, for just $89. While you will need to pay web hosting for your site to go online, there are great web hosts that are affordable.
Divi and other WordPress pages builders may not have all the features that Instapage has. WordPress-based configurations are more affordable if you want to only publish a few pages to increase your blog subscribers, or promote your side hustle. Instapage might be a better option if your project succeeds.
Instapage is the right choice if you feel you have the skills to create landing pages. Add Background Video To Instapage